ELECTRICAL INDUSTRY

1
ELECTRICAL INDUSTRY LEADERS FORUM Sydney, 21
May 2009 Graeme Philipson Connection Research
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The Research

• Email to 60,000 opt-in consumers
• 3418 respondents (5)
• 270 respondents from designated postcode
• Extensive demographic cross-tabulations
• Fieldwork November 2008
• Report Released February 2009

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Demographics
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Age of Respondents
5
Employment Status
6
Education
7
Family Type
8
Household Income
9
Location
10
Home Ownership
11
Age of Dwelling
12
Buy or Renovate
13
Current Energy Provider
14
Attitudes towards energy usage and climate change
15
Doing enough to help conserveenergy resources?
16
Services in helping reduceenergy consumption and
costs
17
Importance of factors influencing energy
conservation
18
Support for and interest in greater use
ofalternative power sources
19
Familiarity with energy rebate programs
20
Participation in Rebate Programs
21
Participation in rebate programs
22
Reasons for NOT taking part in rebate programs
23
Use of Energy Star Rating to buy energy-efficient
products
24
Noticeable energy reduction after purchasing
Energy Star Rated Products
25
Sources of information and advice on energy
conservation
26
Awareness of a choice of energy suppliers
27
Importance of factors influencing change of
energy supplier
28
Energy Sources
29
Number of electronic devices in household
30
Purchasing Intentions
31
Number of electrical devices in household
32
Age of oldest appliance
33
Types of water heaters
34
Age of water heater
35
Heating and cooling technologies
36
Air Conditioning Usage
37
Number of air conditioning unitsReverse cycle
air conditioner (stand-alone)
38
Number of air conditioning unitsAir conditioner
(not reverse cycle, stand-alone)
39
Types of lighting
40
Energy consumption PER PERSONcompared with
Australia average
41
Reasons for spending more than average
42
Importance of factors restricting households
ability to save energy
43
Average cost of quarterly electricity bill
44
Energy Consumption Monitor
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Reasons NOT to conserve energy
46
Individual practices to conserve energy
47
Energy conservation
48
Amount willing to spend to cut energy bills by
one-third
49
Amount willing to pay for an energy assessment
50
Effectiveness in Saving Energy
51
Report by Connection Research www.connectionresear
ch.com.au Graeme Philipson 0418 609 397