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Celebrate the New Sound

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... Cole, Michael Buble,' Sting, Dave Coz, Richard Elliot, Earth, Wind ... 12N-2P Ramsey Lewis' Legends of Jazz. 2P-3P 'The Jazz Professor' Target Audience ... – PowerPoint PPT presentation

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Title: Celebrate the New Sound


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Celebrate the New Sound

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Share the spotlight with Cincinnati Smooth Jazz.
Listeners and advertisers alike will enjoy not
only the refreshing sound of Smooth Jazz, but the
results of advertising on this unique, boutique
station.
What is Smooth Jazz? Its a sophisticated, hybrid
format related to light adult contemporary
integrated with pop, rhythm and blues and punches
of funk. It is unduplicated in any other format.
The Stars of Smooth Jazz are your
favorites Luther Vandross, Anita Baker, Sade,
Brian McKnight, Norah Jones, Whitney Houston,
Diana Krall, Toni Braxton, Kenny G, Boney James,
Natalie Cole, Michael Buble, Sting, Dave Coz,
Richard Elliot, Earth, Wind and Fire and theres
more. Special Programming
Saturday 7P-9P Jazz Tracks (New releases)
9P-12M Chill with Minday Abair (Mellow
Moods) Sunday Traditional Jazz 12N-2P Ramsey
Lewis Legends of Jazz 2P-3P The Jazz
Professor
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  • Target Audience
  • The Smooth Jazz listener audience is
  • Upscale Adults 25 to 64 years of age with
    especially strong numbers with Women, 35-64.
  • Has an equal female/male ratio.
  • Well educated, professional and earn high
    incomes.
  • Smooth Jazz listeners listen longer and switch
    stations less than another stations. Smooth Jazz
    is number one for time spent listening and least
    amount of turnover in the market in most prime
    time
  • dayparts. (See Spring 2008 Arbitron.)
  • The Smooth Jazz audience listens at home, work,
    in-the-car, in
  • retail establishments, restaurants and on the
    internet.
  • Smooth Jazz is a welcome format in any
    environment.

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Hear us on the Internet
June
2008 Total WCIN hits
1, 831,130 Total time spent
listening
17,455 minutes

Reach the computer generation either at home or
work.. Your commercials will be heard by a
captive audience as our streaming numbers
continue to grow each month!
We can link our website to yours. Youll get
another opportunity for customers to see your
logo, another gross impression, but also
thousands of our listeners will have access to
your website!
Urchin Research

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Coverage Map
WCIN
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  • Smooth Jazz offers clients a unique advertising
    opportunity. Whether you want to advertise a
    grand opening, special sale or want to image and
    brand with a long campaign, Smooth Jazz is your
    partner for success.
  • Affordable
  • Desired Target Audience
  • Frequency
  • Personal attention
  • Creative and innovative ideas
  • Marketing plans
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