Sponsorship

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Sponsorship
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• Without sponsorship, many athletes couldnt
  carry on with their sport.

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What is it?

• It is where a business provides support for a
  team or individual (usually financial)
• It is everywhere you look at big events.

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Why Sponsor Sport?

• Advantages to sponsor
• It has a healthy positive image.
• Sponsorship is tax deductible (dont have to pay
  tax on money donated).
• TV sports are seen by millions.
• When a local team is sponsored, there is good
  will in the community.
• A sponsor may get the best seats or free tickets
  to events.

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• Disadvantages to sponsor
• The sponsor expects the athlete to behave well/
  (7UP - Roy Keane in World Cup)
• The sponsor hopes that the team/athlete will do
  well.
• Both of these are out of the sponsors control.

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Forms of Sponsorship

• Sport Barclaycard Premiership
• Single Event Flora London Marathon
• Individual David Beckham M S, Pepsi, etc.
• Sponsorship is not always financial-
• Could be given a car
• Clothing
• Food company may give food
• Scholarships to centres of excellence.

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Benefits to Sport

• Staging an event is very expensive (Olympics) and
  sponsorship is essential.
• It helps talented athletes train when they would
  not be able to with a full-time job.
• For top athletes, it can be very lucrative. This
  is useful as their careers may be short.

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Drawbacks for Sport

• Deals only last for a certain time and does not
  give a team/player long-term security.
• A sponsor may be bad for a sports image.
  Tabacco/alcohol sponsorship is now not permitted
  in some countries (F1)
• Sponsors now dictate timings of matches
  (Premiership Football)
• Teams/athletes may be exploited by sponsors and
  their performances may suffer (David Beckham).