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Powering Your New Business Development

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Strategic business development plans to maximize efficiency. ... Pre-show e-mail and card deck marketing. At-show banners. High traffic Web site advertising ... – PowerPoint PPT presentation

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Title: Powering Your New Business Development


1
Powering Your New Business Development
  • Integrated marketing, media, and technology
    services.
  • Customized services to maximize the efficiency of
    business development.

We help clients identify, build relationships,
and get face to face with the people who count.
2
Integrated Marketing SolutionsTailored to Client
Needs
  • Targeted Business Development
  • Targeted Media in Incentives, Promotions, and
    Meetings
  • Integrated Communications Technology
  • Motivation Show Marketing
  • Corporate Outreach Strategies

3
Targeted Business Development
  • Identifying Client Core Benefits and Prospects
  • Strategic business development plans to maximize
    efficiency.
  • Precision sales universe identification to focus
    on your best prospects.
  • Creating the Sales Tools
  • Development of effective, integrated
    communications, including print, PDFs, Web sites,
    e-mail marketing, sales and fax letters, voice
    messages, etc.
  • Generating Leads and Permissions
  • Implementation of integrated direct mail,
    newsletters, permission-based e-mail, and
    telephone calls to get qualified appointments and
    permission for continued marketing.

4
SCI Target Media in Sales and Marketing,
Incentives, Meetings and Incentive Travel
Integrated print, Internet, e-mail, and telephone
sales to provide a Total Selling Solution.
  • Motivation Strategies print edition
  • Motivation Strategies e-mail newsletters
  • Motivation Strategies Meetings Update e-mail
    newsletter
  • To target meetings/incentive power buyers.
  • Sales Marketing Network at Info-now.com
  • To target sales and marketing professionals.
  • SMERF Meetings Journal
  • To target hard to reach society meeting
    planners.
  • Results Marketing e-mail newsletter
  • To target meetings/incentive power buyers.

5
SCI Media Integrated Marketing Packages
  • SCI offers three-month campaigns to promote
    products or services leading into key selling
    periods for the price of a single magazine ad.
  • Gets the message out to qualified buyers through
    display advertising in the print, Internet, and
    permission-based e-mail newsletters, direct mail
    and professional telephone sales follow-up that
    target your customers.
  • Precisely track how many and who visits the
    clients Web site, registers, or e-mails for more
    information, or who requests an appointment.
  • Get permission for continued communications and
    qualified leads of interested parties needing
    more information.

MotivationStrategies.com
GO TO
GO TO
Motivation Strategies Media Kit
6
Integrated Communications Technology
Profit from permission-based databases. Drive
marketing into a real-time database of prospects
interested in hearing from you on an ongoing
basis.
Selling Communications Inc. delivers a range of
low-cost, high-yield Web strategies, software and
services that help commercial enterprises and
publishers profit from the Internet.
  • Solata Software open source software product
    that manages a complete communication and
    permission marketing operation on a single
    platformonline or offlinewith no licensing
    fees.
  • Permission Manager Build permission-based
    databases and communicate with your best
    prospects or subscribers via totally measurable
    communications.
  • Target Selling Manager The most cost-effective,
    robust strategy for managing integrated direct
    marketing and telephone sales campaigns in the
    business-to-business sector.
  • Web Site Development Turn the Internet into a
    powerful, low-cost source of big benefits.

7
Solata One-to-One Communications Features on a
Single Platform
Manage all aspects of marketing with no need for
technical ability or internet editing tools
  • Top features of Solata
  • Build databases
  • Manage all client/prospect information
  • Track overall progress and results of efforts in
    real time
  • Distribute and track e-mail newsletters, press
    releases, proposals, etc. - Track follow-up
  • Your marketing tools are at your sales staffs
    fingertips
  • Profit from real-time list cleansing
  • Verify that the companys marketing messages
    target each salespersons individual contacts
  • Conduct customer surveys and benchmark studies
  • Top benefits of Solata
  • One-stop solution, manage all of your data,
    communications, and Web site info on one platform
  • Fraction of the cost of traditional software
    solutions
  • No per seat fees, EVER!
  • No annual licensing fees
  • Database is tied into same system so all the data
  • resides in one central location

Solata
LEARN MORE ABOUT
8
Lead Follow-Up Make Marketing ROI Work
Introducing Lead Manager a low-cost, powerful
marketing ROI solution that enhances the results
and measurability of advertising and marketing.
  • The Five Steps to Marketing ROI
  • Step 1 Lead System Analysis
  • Step 2 System Set-up
  • Step 3 Lead Follow-up and Distribution
  • Step 4 Lead Follow-up Monitoring
  • Step 5 Lead Redistribution
  • The Benefits
  • Proof that youre getting results for your
    marketing investment.
  • A database of qualified prospects you can use for
    ongoing target marketing.
  • The assurance that your leads get followed up, no
    matter what.
  • A means of determining what marketing produces
    results, and what doesnt.

Lead Follow-up
LEARN MORE ABOUT
9
Motivation Show Marketing
  • A complete range of services to help clients get
    face to face with buyers at the worlds largest
    incentive and meetings show
  • Pre-show e-mail and card deck marketing
  • At-show banners
  • High traffic Web site advertising
  • Innovative Products Gallery
  • The Motivation Show Daily
  • Combined print and online directory
  • Targeted telephone sales to generate show
    appointments

GO TO
10
Market Expansion Through Corporate Outreach
  • Forbes
  • A unique and affordable opportunity to appear in
    the pages of Forbes magazine. This integrated
    marketing program makes it possible for companies
    to affordably reach out to a broad business
    audience in a multi-touch campaign, sure to grab
    the attention of business leaders.
  • Results marketing
  • Targeted, integrated media programs and
    conferences to reach end users and resellers of
    marketing services.

11
What Makes SCI Unique?
  • Integration
  • SCI integrates media, target selling, and
    technology, to maximize results, value, and
    measurability.
  • Value
  • By targeting the people most likely to buy,
    companies can get better results more
    cost-efficiently.
  • Why SCI?
  • SCI is the leading new business development
    company in the meeting, incentive and promotional
    products marketplace.
  • We serve nearly 200 leading brands and incentive
    companies in the field.
  • Our publications are the communications arm of
    The Motivation Show.

12
Start With a Strategy
  • Only Selling Communications Inc. has the full
    range of integrated business development
    expertise and resources to help clients improve
    sales results while cutting costs.

End With Results
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