BEYOND BRAINSTORMING

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BEYOND BRAINSTORMING
CanUX November 27th, 2007
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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creativity Tools

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BRAINSTORMING _at_ CanUX

• Design Slam
• Changing the Rules

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BRAINSTORMING CHALLENGES

• Lack of process or structure.
• Lack of skilled facilitator.
• Lack of skilled participants.
• No agreement of the problem.
• Lack of stimuli.
• Pressure to be creative on cue.
• Pressure to converge quickly!!!
• Lack of follow up.

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WHAT ARE CREATIVITY TECHNIQUES?

• Similar to UX Methods
• Methods, best practices, frameworks that can lead
  to more and better ideas.

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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creativity Tools

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CREATIVITY
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BIG C
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LITTLE c
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ARTIST or SCIENTIST?
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"You aren't going to have good ideas, unless you
have lots of ideas Linus Pauling (Nobel Prize
Winning Scientist)
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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creativity Tools

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PAPERCLIP EXERCISE
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USES FOR A PAPERCLIP

• Categories of Ideas
• Shape
• Quantity
• Size
• Physical Properties
• Break Apart

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HOW MANY RUNNERS ARE WEARING RED SHIRTS?
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(No Transcript)
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HOW MANY RUNNERS WERE WEARING RED SHIRTS?
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Which color appeared most?

• RED
• WHITE
• BLUE

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ASSUMPTIONS
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OPTICAL ILLUSION
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OPTICAL ILLUSION
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OPTICAL ILLUSION
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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creativity Tools

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THE INNOVATION PROCESS

• 5 PHASES
• PREPARATION
• INCUBATION
• INSIGHT
• EVALUTION
• 5. ELABORATION

Jacques Hadamard describing Henri Poincares
method for invention
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TH!NKCUBATION
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BREADTH
DEPTH
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IDEO TECH BOX
To invent, you need a good imagination and a
pile of junk. Thomas Edison
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BRAINSTORMING HABIT

• Brainstorming only when the stakes are high is
  akin to running a marathon with no prior
  training.
• Effective brainstorming is not a just-in-time
  practice.
• An Arthur Anderson survey revealed most people
  (76) brainstorm less than once a month!

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TH!NKCUBATION
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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creativity Tools

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SCAMPER

• S-C-A-M-P-E-R Initial questions came from Alex
  Osborn (Creative Pioneer) combined into
  mnemonic by Bob Eberle
• SUBSTITUE What component can I substitute for
  something else?
• COMBINE What can I combine this with to form
  something new?
• ADAPT What can adapt or copy from another
  method?
• MODIFY / MAGNIFY What can I modify, magnify
  about this?
• PUT TO OTHER USES What other uses can I put
  this to?
• ELIMINATE What can eliminate from this?
• REARANGE What if I rearranged the components?

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SIX THINKING HATS
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MIND MAPPING

• START WITH CENTRAL IDEA Position the central
  idea in the middle
• LIST ALL ASSOCIATED IDEAS These will radiate
  out from the central idea
• LIST ASSOCIATIONS OF ASSOCIATIONS Take each
  associated idea and repeat step 2

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Combinatory Play
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BEYOND BRAINSTORMING

• Introduction
• Creativity
• Are You Creative
• Innovation Processes
• Creative Techniques
• Creative Exercise
• Creativity Tools

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CREATIVE TOOLS
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CONTACT
Kes Sampanthar Principal, Dir. Innovation kes AT
metamemes DOT com
Sue Sampanthar Principal, Dir. Operations sue AT
metamemes DOT com
Website www.metamemes.com Blog
http//metamemes.typepad.com/beyond_brainstorming