Service Society

1
Service Society

• From products to functions and services
• Education, care, entertainment, travel, tourism,
  advice, counselling, service
• Personalization, privatization, competition
• Marketing, media, consumer society

2
Office Society

• IBM, Xerox, Microsoft, Lotus
• Transaction systems, accounting, office
  automation, document management
• Business processes, workflow management, and
  quality assurance
• Welfare, public service, detailed justice

3
Service Society Technology

• Television for media consumption
• Personal computers for work and play
• Telephones for work and social contacts

4
Mobile Service Society

• Production and administration are automated
• To work is to meet
• Competition on a global market
• Focus on business and customers

5
Mobile Service Technology

• Wireless Webviewers (big screen)
• Laptops for work and play (keyboard)
• Mobile phones for work and contact
• What about convergence, about the PDA?

6
Mobile Service Society

• The transition from service society to mobile
  service society takes time. Mobile Internet, like
  dotcom, moves too quickly. The market is not
  ready. We are still office workers. Documents are
  still important.
• Mobile service society is a new society and it
  affects all aspects of society. IT and telecom
  rushes on ahead of many of the others.

7
What is to be done?

• Revolution takes time
• Leaving the offices
• We are all in sales
• Is it not too cold?

8
Nomads again

• Anywhere, anytime, always on-line
• Nomadic working and everyday life
• A cocktail-party life why not the best?
• Be ready when opportunity knocks

9
Nomadic Society

• Market presence
• Networking
• Company parasites
• Epidemic consumption

10
Wireless Services

• Anywhere access to media, entertainment,
  education
• Anywhere access to business systems
• Email, document management, engineering tools,
  design tools

11
Mobile Services

• IT-support between meetings, finding the way,
  getting there, opening doors, paying your way
• Coordinating nomadic activities
• Consumer services, customer services

12
Mobile killer applications

• Dont make it too complex, a telephone is for
  talking, a television for watching
• Voice control will be great, but we still want
  big screens and direct manipulation
• Business tools (email) for adults, social
  entertainment (hockey pics) for kids

13
Mobila tjänster

• IT-stöd mellan möten, hitta rätt, öppna dörrar,
  ta sig fram och betala
• Koordination för nomader, hålla samman gruppen
• Konsumenttjänster, kundtjänster

14
Terminals we need

• Web viewers for media consumption
• Web tools for use of applications
• Mobile phones for contacts
• And combinations of the three