Full Carriage By Cable

1
Full Carriage By Cable

• Steve Graziano
• Manager of Television Program Services, NET
  Television, Nebraska

2
NET Television

• Nine analog transmitters
• Nine digital transmitters
• Nebraska population 1.7 million
• NET Viewership 920,000 per week

3
NET Television

• NET1
• Original analog channel
• NET2
• Began as non-commercial cable channel in 1977
• NET3
• Operating since 2003
• Will carry Create on Feb. 1
• NET-HD
• High Definition programming

4
NET Television

• Terrestrial transmission
• 18 hours per day (analog and digital)
• Satellite transmission
• 24 hours per day
• Delivers our signal from Lincoln to outlying
  transmitters to selected cable operators

5
Nebraska Cable

• Approx. 50 cable operators in Nebraska
• Cox Omaha largest
• Windbreak Cable smallest (

6
Nebraska Satellite

• Dish DirecTV
• Only offers NET1s over-the-air signal to their
  customers

7
Cable vs. Satellite

• Cable aggressively promotes local services
• Use this to your advantage

8
What Does Cable Want?

• High Definition
• High Definition
• High Definition

9
APTS/NTCA Agreement

• Does anyone understand it?
• Vertical duplication
• Horizontal duplication
• Agreement is a baseline.
• You can negotiate more if you want

10
Win-Win Scenario

• Cable wants High Definition
• Cable has Digital space available
• You want full carriage
• You have new digital channels
• Offer HD only if cable carries everything

11
NET Television on Cable

• Cox, Omaha (Eastern Nebraska)
• TimeWarner, Lincoln (SE Nebraska)
• Charter, Central/Western Nebraska
• 56 of TV HH have access to digital cable

12
NET Television on Cable

• All four channels, 24 hours a day
• NET1, 2 3 12 mb of bandwidth
• NET-HD 16 mb of bandwidth
• Total 28 mb of bandwidth

13
Summary

• Use HD as leverage
• Deliver via satellite or fiber if you do not
  transmit 24 hours a day
• NTCA agreement is a base you can negotiate more