HEAVY EMBRACERS OF TECHNOLOGY

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Fact Sheet
TELECOMMUNICATIONS SECTOR
Statement Rich in the lucrative, yet evasive
ABC1, 15-34 year olds market, Yahoo! UK Ireland
has an enviable audience for Telco advertisers
wishing to deliver innovative marketing campaigns
to their core target. Contact us at
sales_at_uk.yahoo-inc.com
9.3m MOBILE PHONE OWNERS, 5.9m SMS USERS Mobile
Phone Use Sophistication Feature Reach (000s)
Index Own a mobile
88 10,744 120 Send SMS texts 61 7,529 147 Voice
mail 50 6,176 158 Play games 28 3,410 173 SMS
Alerts 11 1,303 193 Use of WAP 6 772 206 Monthly
bill 50 4 483 196 Mobile e-mail 3 389 187
YAHOO! HAS THE REACH TO HIT YOUR
TARGET
Your target?
2.1m ABC1, tech savvy 15-34 yr olds (17) (own
PC, multi-channel TV, mobile phone)
4.2m ABC1, 15-34 yr olds (34)
8.6m ABC1 adults (70)
12.3 million users
HEAVY EMBRACERS OF TECHNOLOGY Own (000s)
Index DVD Player 36 4,468
141 Multichannel TV 59 7,263 117 Digital
Camera 19 2,370 192 Minidisc Player 12
1,475 144 PDA 3 429 230 MP3
Player 2 298 213
YAHOO! USERS HAVE SEVERAL ACCESS
POINTS Internet Access Where, When, Which
Where Access (000s) Index Total
100 12,283 195 Home
87.7 10,771 200 Other 62.9
7,728 208 When Access (000s) Online 2
yrs 82 10,072 Which Access (000s)
Index Access via PC 98.8 12,131
N/A Via digital TV 5.6 677
223 Via mobile [phone]
PORTRAYING THE 15-34 YEAR OLD YAHOO! USER Y! user
is more likely than the average UK Adult to 47
Love buying new gadgets appliances (3.0m
users) 39 Keep up with developments in
technology (3.8m) 14 Pay more for products that
make life easier (3.0m) 17 Treat themselves to
things they dont need (4.7m) 21 Enjoy owning
good quality things (2.7m) 50 Be tempted to buy
goods seen advertised (2.8m) 72 Like to keep up
with the latest fashion (2.4m)
SOURCE Survey GB TGI 2002 Winter (Oct 2001 Sep
2002) - pop