Personal Ads Planning Sheet - PowerPoint PPT Presentation

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Personal Ads Planning Sheet

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Personal Ads Planning Sheet. Target Market. Region or Country : Target Market (Company or School) ... My unique selling points (USP) which will differentiate ... – PowerPoint PPT presentation

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Title: Personal Ads Planning Sheet


1
Personal Ads Planning Sheet
Name PID
Target Market
  • Region or Country
  • Target Market (Company or School)
  • Criteria (Why?)

SW Analysis of Myself
  • Strength
  • Weakness
  • My unique selling points (USP) which will
    differentiate myself from
  • others and make me more attractive to potential
    market (company or school)

2

Marketing Objectives

Communication Strategy
  • Communication Objective
  • Budget Rationale
  • Promotion mix (Ad, PR, Sales Promotion, Direct
    Sales) Rationale
  • Media mix (TV, Radio, Magazine, Newspaper,
    Outdoor) Rationale
  • Message (Copy, Visual) Rationale

3
Evaluation
Is the plan relevant? Is the plan focused on
target? Is the plan consistent? Does the plan
have logic? Does the plan present creative
concepts, ideas, tools, or data? Are the
assumptions valid and clearly outlined? Is the
overall plan well structured? Is the overall
plan clear? Can overall plan contribute to the
firm?
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