ISOSR TG 2 Communication

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ISO/SR TG 2 Communication

• 
  Convenor Hidemi Tomita

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TG 2 terms of reference

• Provide WG information to ensure transparency and
  openness
• Develop supporting tools for disseminating
  information on ISO and its SR activities such as
  FAQ, presentation materials, leaflets and
  brochures
• Meet the needs of the other TG in terms of
  communication
• Develop a plan to conduct strategic promotion and
  communication on WGs efforts
• Establish and improve criteria, as necessary, for
  approval of its output
• Monitor and evaluate outputs of TG 2

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TG 2 Main Action Items

• To enhance understanding of WG SR activities, TG
  2 has
• Prepare Press Releases following each plenary
  meeting
• Publish of the SR Newsletter
• Publish a SR Brochure
• Develop the Standard Presentation Tool Kit
• Host the Poster Session during Plenary meetings
• Host Open Workshop
• Initiate the SR Registered Presenter Program

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Press Release

• Providing general information on the WG SR
  meetings
• In cooperation with the WG leaders and the
  ISO Central Secretariat PR Unit, press release
  was distributed shortly after the meeting.

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Newsletter

• Issue 8 (March, 2007) Future ISO 26000
  standard on social responsibility reaches
  positive turning point NEW
• Issue 7 (January, 2007) "Preparing for the 4th
  Meeting of the ISO Working Group on Social
  Responsibility
• Issue 6 (October, 2006) "Strengthening the
  Participation of Developing Countries
• Issue 5 (September, 2006) "An important
  landmark in the road towards ISO 26000
• Issue 4 (April, 2006) "The Lisbon plenary
  approaches"
• Issue 3 (October, 2005) "One great step toward
  2008 -- ISO/SR 2nd meeting in Bangkok"
• Issue 2 (August, 2005) "Coming up the 2nd
  ISO/SR Meeting in Bangkok"
• Issue 1 (May, 2005) "The outcome of the first
  plenary meeting in Brazil"
• Issue 0 (April, 2005) "Long and winding road"

Newsletters are translated into many languages.
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SR Brochure
Publication of SR Brochure Participate in the
development of ISO 26000

• Other than original (English) version, translated
  versions are available on the ISO/SR web
• -French-Arabic-Spanish-Japanese-Chinese

Translation/Publication is underway in the
following languages -Belgian
-Russian-Portuguese -Finnish-Danish
-Indonesian-Malaysian
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Standard Presentation Kit

• This standard presentation kit is used by ISO/SR
  registered presenters to promote and communicate
  WG SR efforts.
• An ISO/SR Registered Presenter may be any
  ISO/CS member, TMB member, WG leader, TG leader,
  WG expert, and non-WG expert nominated by NSBs or
  D-liaisons.
• - Resolution 13 WG SR Lisbon meeting
  -ISO/TMB/WG/SR recommends that each
  participating NSB assign at least one individual
  to become a SR Registered Presenter in order to
  expand the geographical reach and multilingualism
  of SR Registered Presenters.
• Standard presentation kit is translated by
  several languages.

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ISO/SR Communication materials
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Poster sessions and Open workshops

• Poster sessionsTG 2 hosts poster sessions at
  each plenary meeting and encourages participants
  to share information that will assist and inspire
  others.
• OpenworkshopsTG 1 and TG 2 organize
  Openworkshops for the better understandings of
  ISO SR Standardization activities.

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Way Forward

• Moving ahead, TG 2 will
• Identify NSBs, WG experts, or Task Forces to
  translate communication materials into more
  languages
• Update the Standard Presentation Kit
• Encourage registration of SR Registered Presenter
  with SR event coordination
• Host an Open Workshop and Poster Session
  associated with each Plenary meeting
• Post all WG SR communications materials to the
  website
• Work to develop more dynamic and engaging WG SR
  promotional materials
• Develop model communication plan for ISO 26000
  promotion

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Model Communication plan

• The purpose of the Model Communication Plan is
  to provide guidance to all ISO members on
  communicating with stakeholders and the general
  public, focusing on
• Awareness raising,
• Increase effective participation,
• Preparedness for adoption of ISO 26000,
• Strategies for communicating with decision
  makers.

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Objectives

• The objective of the plan is to ensure the
  effective dissemination of a consistent and
  accurate message about ISO 26000.
• The WG SR activity communication objectives can
  be divided into
• General (throughout development of ISO 26000)
• Pre- ISO 26000 publication
• Publication of ISO 26000 and
• Post- ISO 26000 publication.

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Communication Plan Development

• Communication strategies and tactics should be
  customized based on the target audience and
  communication timing.
• Timing
• Target Audience
• Key Messages
• Strategies
• Tactics
• Special Communication Considerations

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To be developed

• Model Communication plan
• Measuring effectiveness
• Sharing Best Practices

The Draft Model Communication Plan is to be
completed by the next WG meeting in Vienna.
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If you have any questions

• Please contact us!!!

ISO/TMB/WG on Social Responsibility
Task Group 2 Communication
Convenor Hidemi Tomita Assistant
Mihoko Sakurai
E-mail tomitatg2_at_jsa.or.jp Web
www.iso.org/sr TEL [phone] FAX
81-(0)3-5770-1592
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Translation process

• TTF(Translation Task Force)/NSBs can translate
  communication material developed by TG 2.
• NSBs sends translated materials with translation
  approval to TG 2.
• TG 2 sends final translated materials to WG SR
  leadership for review and approval.