Research Statistics

1
Research Statistics their Role in the National
Association of Realtors?
Research Division

NATIONAL ASSOCIATION OF REALTORS
2
Overview

• How Statistics Benefit NAR?
• What Statistics does NAR Compile?
• What are the methods used for gathering the
  statistical information

Research Division

NATIONAL ASSOCIATION OF REALTORS
3
How Statistics Benefit Association?5 Primary
Benefits

• Statistics
• help Realtors? become more successful more
  profitable
• enhance credibility of the Realtors?
• help leadership with strategic planning
• support legislative regulatory efforts
• keep members updated on economic industry
  trends
• Sell!

Research Division

NATIONAL ASSOCIATION OF REALTORS
4
What Statistics Does NAR Compile?

• Existing Home Sales Statistics
• Homebuyer Seller Survey
• Member/Firm Profile
• Economic/Industry Forecast
• Economic Market Watch Report
• Real Estate OUTLOOK
• Commercial Market Studies

Research Division

NATIONAL ASSOCIATION OF REALTORS
5
Existing Home Sales Statistics

• Premier Statistical Gauge of the Housing Market
• Monitored by the Federal Reserve other Housing
  Analysts
• Broadcast to Major Media and financial news
  channels (WSJ, USA Today, CNN)

Research Division

NATIONAL ASSOCIATION OF REALTORS
6
EHS Survey Instrument
7
EHS Statistical Series

• Home Sales (Nation, Regions, States)
• Home Prices (Including Metro Areas)
• Condominium/Cooperative Sales Info.
• Customized Home Sales Reports
• Housing Affordability Index

Research Division

NATIONAL ASSOCIATION OF REALTORS
8
Existing-Home Sales Record Setting Pace
Thousands of Units
Source NAR
9
Survey of Homebuyers Sellers

• Characteristics of Buyers Sellers
• The Buyers Home Search Process
• The Role of Real Estate Professional
• Financing the Home Purchase
• Educates the general public

Research Division

NATIONAL ASSOCIATION OF REALTORS
10
Member Profile

• Detailed information about the education,
  economic and professional characteristics of
  REALTORS
• Members can benchmark their performance vs. their
  peers
• Provides leadership with information to plan for
  future needs

Research Division

NATIONAL ASSOCIATION OF REALTORS
11
Economic Forecasts

• U.S. Economy (GDP, Job Growth, Inflation, etc.)
• Housing Indicators (Home Sales, Prices, Mortgage
  Rates)
• State Local Forecasts

Research Division

NATIONAL ASSOCIATION OF REALTORS
12
Industry Trends

• Reports that combine economic analysis with local
  sales data and forecasts
• Helps identify key trends in a local area and
  very helpful for businesses looking to expand to
  outside areas
• Industry surveys - REPS

Research Division

NATIONAL ASSOCIATION OF REALTORS
13
Real Estate OUTLOOK

• NAR Forecasts
• Existing Home Sales and other housing Indicators
• Regional Commercial Market Updates
• Research Studies

Research Division

NATIONAL ASSOCIATION OF REALTORS
14
Keeping Statistics Relevant

• Identify needs of Members Association
• Survey Members/Focus Groups
• Working with State/Local Associations
• Forming Workshops

Research Division

NATIONAL ASSOCIATION OF REALTORS
15
Methods Used to Compile Statistics

• Surveys, Surveys, Surveys!!!
• Existing Home Sales
• Home Buyer/Seller
• Member Profile
• Real Estate Practitioners Survey
• Time Grows Legacy
• Start small and build-up

Research Division

NATIONAL ASSOCIATION OF REALTORS