TGI Rail Profile

1
TGI Rail Profile
2

• 1,446,000 people used the rail in the last week
  Index 100
• 1,149,000 are ABC1 Index 130
• 841,000 work full time Index 141
• 582,000 earn over 25,000 per annum Index 199

3
Holidays 1

• 3,074,000 have been on a holiday in the last 12
  months 113
• Of those people, 758,000 took 3 or more holidays
  within the last year 138
• 370,000 spent between 750-999 on their last
  holiday 145
• 514,000 went to Spain for their last holiday
  110
• 393,000 travelled to France for their last
  holiday 167
• The 3 biggest travel months areJune, with
  303,000 travellers 119 July, with 404,000
  people travelling 112and August, with 605,000
  travellers 116

4
Holidays 2

• 563,000 booked their last holiday about one month
  in advance 129
• 1,214,000 went with one other person on their
  last holiday 117
• 502,000 were away for four to six nights 115
• 434,000 booked their last holiday on the internet
  170, while 1,193,000 people made their own
  arrangements 118
• 651,000 rented a villa, chalet, cottage or flat
  for their accommodations 125
• 280,000 stayed at a Travel Lodge 151

5
Airlines

• 605,000 took 3 or 4 holiday flights within the
  last 12 months 164
• 321,000 went on 3 or more business flights in the
  last 12 months 317
• 2,477,000 travelled by air in the last 12 months
  144
• 667,000 fly British Airways for their holidays
  187
• 1,102,000 say that price is the most important
  factor in deciding which airline to
  fly 159
• 587,000 say that the second most important factor
  is convenience of airport
• 375,000 fly Ryan Air for their holidays 275
• 329,000 fly Easy Jet for their holidays 209
• 1,090,000 flew to their destination on their last
  holiday 150

6
Coffee

• 2,934,000 Go to coffee/sandwich bars 139
• 557,000 Stop at coffee/sandwich bars frequently
  179
• 844,000 go to Starbucks most often 233
• 703,000 remembered seeing advertising for coffee
  in the past week 179
• 436,000 drink instant coffee two to three times a
  week 104
• 1,039,000 drink Nescafe Gold Blend 120
• 522,000 prefer Douwe Egberts fresh ground coffee
  134
• 1,221,000 own an electronic filter coffee maker
  114

7
Insurance

• 484,000 use Direct Line for car insurance 111
• 1,726,000 took out insurance for holiday and
  travel 125
• 743,000 took their holiday insurance out through
  their travel agent 102
• 284,000 have their medical insurance with BUPA
  158

8
Cars

• 137,000 reported that their most recent car is a
  sports car or a convertible 248
• 506,000 say that someone else is the decider of
  what car they get 158
• 671,000 drive less than 2,000 miles a year 127
• 1,0002,000 have British Petroleum (BP) in their
  cars 123

• 903,000 use Tesco Petrol 110
• 831,000 prefer Shells Petrol 138
• 788,000 have Sainsburys Petrol in their
  vehicles138

9
Fast Food

• 1,371,000 eat out at lunch time at least once a
  month 128
• 2,953,000 eat at fast food establishments 130
• 1,508,000 have bought at McDonalds in the last 3
  months 119
• 908,000 have bought from Pizza Hut in the last 3
  months 200
• 879,000 have chosen to buy from KFC in the last 3
  months 122
• 1,018,000 go out to eat at restaurants at least
  once a month 170

10
Technology

• 542,000 have a recordable CD player in theirhome
  147
• 1,070,000 own separate Hi-Fi systems 142
• 1,898,000 have bought CDs within the last 12
  months 147

11
Banking

• 2,147,000 have current savings and checking
  accounts that they opened more than a year ago
  133
• 724,000 Use the telephone or internet to pay
  bills 212
• 1,078,000 also use the telephone or internet to
  check their balances 197
• 2.038,000 prefer online banking 151

12
Entertainment

• 1,374,000 have been to art galleries in the last
  12 months 208
• 1,284,000 have visited beauty spots or gardens in
  the last 12 months 140
• 602,000 have gone to the Natural History Museum
  in the last 12 months 232
• 821,000 go to the theatre 2-3 times a year 174
• 502,000 have been to the theatre in the last
  three months 176
• 909,000 remember reading about the theatre shows
  in magazines or newspapers 173

13
Restaurants

• 2,859,000 say that they have used restaurants
  during the day 134
• 560,000 say that they have eaten at Pizza Hut in
  the last 3 months 205
• 3,524,000 have said that they used restaurants at
  night 123
• 780,000 say that they go to restaurants at night
  2-3 times a month 244
• 512,000 have eaten at Pizza Hut in the evening in
  the last 3 months 164
• 602,000 have eaten during the evening at Pizza
  Express in the last 3 months 370

14
Bars

• 3,509,000 have or do visit the bars for a drink
  112
• 3,446,000 have or do visit the bars for a meal
  109
• 934,000 went to J.D. Weatherspoons within the
  last 3 months (during the day) 187
• 663,000 went to J.D. Weatherspoons within the
  last 3 months (during the evening) 171
• 1,210,000 have eaten out (day) at Pubs in the
  last 3 months 136
• 1,394,000 have eaten out (night) at Pubs in the
  last 3 months 105

15
Credit Cards

• 2,987,000 own a bank debit card (Visa/Delta
  Switch)
• 1,000,000 use their credit cards more than once a
  week 162
• 1,327,000 say that Interest rates are the most
  important factor in purchasing a credit card
  114
• 1,555,000 use their debt cards more than once a
  week 158