Consumer Futures in Tourism

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Consumer Futures in Tourism

• TMI Conference, 15 October 2004
• David Geddes

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Socio-Demographic
Travel
Destinations
Expectations
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Socio-Demographic
Travel
Destinations
Expectations
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Going updisposable income
Real Household Disposable Income per Head in the
UK.
NoteIndex (1971100). Adjusted to real terms
using the expenditure deflator for the household
sector. SourceOffice for National Statistics
2002
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Going up...spend on discretionary items
Long Term Household Expenditure Trends 1991 - 2006
Source Mintel, British Lifestyle 2002 Note bn
- Gross Discretionary Spend
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Going upthe Middle Class
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Going upolder age groups
Note Percentage of total UK population by age
category. Projections based on 1991 census
data. Source CACI, 2001
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Going Up
Silver Surfers
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The Peter Pan Generation
Going Up
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Going Up
The Convenience Society
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Socio-Demographic
Travel
Destinations
Expectations
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Going Up
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Going upno frills
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Going up...visiting friends and relatives
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Going up...business tourism
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Going upshort breaks
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Going downdomestic long holidays
England and UK Overseas

Millions
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Going down... overseas visitors (exc VFR)
Thousands
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Going up... UK Tourism Balance of Payments
Deficit - 13bn swing in 13 years!
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Socio-Demographic
Travel
Destinations
Expectations
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Cities
Going Up
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Traditional Resorts
Going Down
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Still populartrips to the sea sidePlaces
visited for a day out in 2003
Source BMRB/Mintel - Days Out - UK - April 2004
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Going Up
Getting Away from Cars
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Going Up
Hankering for the Med lifestyle - all year round
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Going Up
Homogeneity
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Desire to escape Homogeneity
Going Up
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Going Up
Authenticity
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Being by Water
Going Up
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Eating and drinking by Water
Going Up
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Most Visitor Attractions
Going Down
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Going Up
Destinations based on inspiration
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Brands
Going Up
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Going Up
Budget Hotels - they have established a new
benchmark for minimum standards
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Quality Independents and Boutiques
Going Up
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Casinos
Going Up
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Socio-Demographic
Travel
Destinations
Expectations
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Expectations of Quality
Going Up
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Learning about quality from the Competition
It is quicker and cheaper to get to Dubrovnik
than to Windermere from London
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Lots of tourists (on short break from London?)
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Nice places to Shop
Nice places to eat, drink and people watch
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Nice to Promenade
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Pedestrian Friendly
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Quality from ground up
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No Gaudy Facia
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Quality Street Furniture
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Nice at night
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Animated
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Strong Cultural Offer
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Modern Toilets
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Lesson from the Competition
They Seem to Care More
The Quality matches modern expectations
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For copy of the presentation, please email
dgeddes_at_locum-destination.com
www.locum-destination.com