A Greenprint for Silicon Valley

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• A Greenprint for Silicon Valley
• Climate Prosperity Project National Leadership
  Meeting
• San Jose, California
• February 21st, 2009

 
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Greenprint Leadership
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Strategy Leadership

• Climate Prosperity Council
• Comprised of private and public sector leaders
• Co-chairs San Jose Mayor Chuck Reed
• Chris DiGiorgio of Accenture
• Joint Venture Silicon Valley Network
• Russell Hancock, President CEO
• Seth Fearey, Vice President COO
• City of San Jose
• Paul Krutko, Chief Development Officer
• Kim Walesh, Chief Strategist
• Collin OMara, Clean Tech Strategist

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Challenges Opportunities

• Drive strategy to advance strategic goals
• Driving economic growth creating well-paying
  jobs
• Improving quality of life attracting young
  talent
• Showcasing environmental leadership reducing
  the regions carbon footprint
• Growing revenues for vital city services
  reducing operating expenses
• Demonstrating that economic growth
  environmental sustainability are interconnected

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Coordinate Initiatives Regionally

• San Joses Green Vision
• 15-year plan built upon Economic Development
  Strategy to spur job growth, demonstrate
  environmental leadership build a model 21st
  century city

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Goals Objectives

• Key Goals of Greenprint
• Enhance Regional Competitiveness (Green Savings)
• Spur New Investment Industries (Green
  Opportunities)
• Provide Range of Career Opportunities (Green
  Talent)
• Reduce Environmental Footprint of Silicon Valley
• Demonstrate that economic growth environmental
  sustainability are interconnected

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Creating a Vibrant Green Economy
Regions can create a market and spur growth by
influencing both supply demand-side levers

• Demand Side
• Awareness Adoption of Green practices
• Purchase of Clean Tech products

• Supply Side
• Innovation Manufacturing of Clean Tech products
• Employment in Clean Tech support industries

• Clean Technology
• Market-driven innovations that
• Utilize renewable energy sources
• Manage energy resources more efficiently
• Reduce environmental impacts

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Greenprint Framework
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Transforming Challenges into Opportunities
New Lighting Policy Reduce costs
emissions Replace traditional lights w/ efficient
lights Increase renewable power Provide
electrical vehicle charging stations
Challenge Street Lighting Electricity
maintenance costs 4.5 million per year 16,000
tons of CO2
Spur Job Creation Catalyze innovation/incubation D
rive manufacturing installation jobs Create
global export opportunities Generate revenues for
City services
Create Market LED lighting innovation Smart
communications technology Integration of lighting
solar Infrastructure for electric vehicles
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Green Savings
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Green Opportunities

• Renewable Energy solar (PV, CIGS, CSP, CPV),
  fuel cell, storage/distribution infrastructure
• Green Building energy efficiency, control
  monitoring systems, LED lighting, materials
• Clean Transportation alternative fuels
  vehicles, mass-transit, smart infrastructure

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Green Opportunities
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Green Opportunities
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Green Opportunities Approach

• SJs Integrated Model for Clean Tech Innovation

Prototyping/ Demonstration
Testing/ Certification
Consumer Adoption/ Integration
Research
Incubation
Production
UCs SJSU DOE/NREL CEC NSF
NASA
Environ. Bus. Cluster BioCenter Clean
Tech Open
SVTC Early Public Adoption Demonstration
Policy
Development Facilitation City/SJRA Incentives
Creating Consumer Demand Streamlined Policies
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Workforce Development
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Green Talent
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Green Talent

• Integrating Innovative training programs
• On-the-job training classroom programs
• Industry involvement in community college
  curricula
• Job placement/employee recruitment services
• Green collar job training with Federal, State and
  private funds

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Strategic Planning

• Inventory of regional initiatives and analysis of
  emerging green economy
• Creation of Climate Prosperity Working Group
• Extensive outreach to thought leaders
  stakeholders
• Development release of Greenprint (2/20)

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Next Steps

• Establish Climate Prosperity Council
• Connect existing initiatives launch new
  programs
• Measure progress in GHG reduction, energy
  savings, jobs created, and economic growth

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Next Steps

• Promote regulatory and legislative change at the
  regional, state and federal levels

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Obstacles to Overcome

• Not losing momentum despite recession
• Connecting established initiatives and avoiding
  turf conflicts
• Making clean tech solutions cost competitive
  with dirty power
• Promoting resident and employee behavior change
• Standardizing policies across the region (e.g.
  green building codes)
• Transforming energy infrastructure that was
  designed for low cost, high carbon world

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Resources Available

• Private Grants from Applied Materials,
  Rockefeller Brothers Fund Morgan Family
  Foundation
• Public Leveraging existing resources and
  dedicated staff support from City of San Jose and
  other entities
• Civic Staff resources expertise of Joint
  Venture
• Federal Stimulus funds dedicated to clean energy

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Encouraging Engagement
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National Climate Prosperity Project

• Working together across regions
• Sharing best practices and policies
• Driving a national message
• Strategizing on how best to secure and deploy
  Stimulus Package funds

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Building Green Economy of the Future
Silicon Valley is home to 5,000 clean tech and
green collar jobs, including