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PARTNERSHIP FOR DRUG FREE HAWAII: A TEEN PERSPECTIVE

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29% less likely to use Ecstasy. 14% less likely to smoke Marijuana. Source: RoperASW 2002 ... Trends in Ecstasy Trial by Hawaii Youth. 12th Graders. 10th ... – PowerPoint PPT presentation

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Title: PARTNERSHIP FOR DRUG FREE HAWAII: A TEEN PERSPECTIVE


1
PARTNERSHIP FOR DRUG FREE HAWAII A TEEN
PERSPECTIVE
  • PRESENTED BY
  • SASSY AND G MAGAZINE

2
SASSY AND G MAGAZINE OUR BACKGROUND
  • A FREE, bi-monthly, teen publication that
    empowers youth.
  • 50,000 distribution, public and private schools.
  • Committed to obtaining the best results for
    Hawaii's students.

3
SASSY AND G MAGAZINE OUR BACKGROUND
  • Bridge together students, teachers, parents,
    administration, businesses and the community.
  • Empowers students to recognize "potential" within
    themselves.
  • Showcase teens uniqueness and enrich them.
  • Committed to achieving excellence in Hawaii's
    educational system.

4
SASSY AND G MAGAZINE OUR BACKGROUND
  • Partnerships
  • LGs office
  • DEA
  • Coalition for a Drug Free Hawaii
  • National Guard
  • DOH
  • American Lung Association of Hawaii
  • Blood Bank of Hawaii
  • MADD
  • Domestic Violence Clearinghouse

5
PARTNERSHIP FOR A DRUG FREE AMERICA BACKGROUND
  • Non-profit coalition of professionals from the
    communications industry.
  • Founded in 1986 by ad executives.
  • If they can sell cars, why not unsell drugs?

6
PARTNERSHIP FOR A DRUG FREE AMERICA BACKGROUND
  • 16 years of success in drug prevention through ad
    campaigns.
  • Exists to help teens reject substance abuse by
    influencing attitudes through persuasive
    information.
  • TV, radio and print commercials.

7
CHANGE ATTITUDES!
  • Attitudes drive behavior.
  • If we want to prevent drug use, we must build
    strong anti-drug ATTITUDES among kids and teens.

8
  • THEY WORK!
  • Teens who see/hear ads at least once a day
  • are less likely to do drugs.
  • 38 less likely to try Methamphetamine
  • 29 less likely to use Ecstasy
  • 14 less likely to smoke Marijuana

Source RoperASW 2002
9
The New York Story
  • Partnership for a Drug-Free
  • Greater New York

10
Average Media Dollars Per Month Exceeded Goal
The New York City Story
119
849,000
Goal 774,000
387,000
Pre-launch 10/91 - 9/92
1 year after campaign launch 10/92 - 9/93
Source Monitored New York City Media Monitored
local television and newspapers. (National media
excluded.)
11
Attitudes Shifted DrasticallyAmong NYC Children,
1992-93
The New York City Story
  • 2nd 3rd-Graders
  • Drugs are scary 10
  • Drugs are cool -17
  • I might want to try -29
  • 4th, 5th 6th-Graders
  • I would tell others dont use 30
  • Dealer is a good friend -22

Source Partnership for a Drug-Free America, New
York City Grade School Study, 1993.Proportional
changes given are statistically significant.
12
NYC Sources of Information Learned A Lot About
Drugs From...
The New York City Story
Source Partnership for a Drug-Free America, New
York City Grade School Study, 1993. Proportional
changes given are statistically significant
13
The Miami Story
  • Miami Coalition for a Safe and Drug-Free Community

14
Strongly Disapprove of Friends Using Marijuana
The Miami Story
Increase in Disapproval and Perceived Risk in
Marijuana Use/Decrease in Use
Great Risk of Harm for Friends that Use Marijuana
Past 30 Day Use of Marijuana
Source The Miami Coalition/University of Miami,
7th-12th-graders
15
PDFA Message Exposure Correlateswith Increased
Parental Involvement
Talked to Child 4 Times in Past Year About Drugs
55
44
16
THE IMPORTANCE OF PARENTS
Only 31 of teens learn a lot about the risk of
drugs from their parents.
Source 2002 Partnership Attitude Tracking Study
17
NATIONAL STATS
  • According to the 2002 Partnership Attitude
    Tracking Study, an estimated 23.6 million teens
    are in grades 7-12 in the US today.
  • Of them
  • 11.3 million (48 percent of the teen population)
    have tried illegal drugs.
  • 8.5 million (37 percent) have used illegal drugs
    in the past year.
  • 5.4 million (24 percent) - nearly one out of
    every four teens in the nation - have used
    illegal drugs in the past 30 days.

18
HAWAII STATS
  • In Hawaii, teens that have used illicit drugs in
    the past month
  • 12 of 8th graders
  • 21 of 10th graders
  • 23 of 12th graders
  • Department of Health and University of Hawaii
    Study

19
Trends in Ecstasy Trial by Hawaii Youth

12th Graders
10th Graders
8th Graders
Source 2002 Hawaii Student Survey and 2002
Monitoring the Future Study
Partnership for a Drug-Free America
20
Meth Trial by Hawaiian Youth vs. National
8th Grade
10th Grade
12th Grade
Significant difference at the .05 level
Source Hawaii Student Survey 2002,
Monitoring the Future 2002
Partnership for a Drug-Free America
21
Trends in Marijuana Trial by Hawaii Youth

12th Graders
10th Graders
8th Graders
Source 2002 Hawaii Student Survey and 2002
Monitoring the Future Study
Partnership for a Drug-Free America
22
The 3-E Process
  • Educate
  • Enlighten
  • Empower

23
EDUCATE
  • Increase mass media coverage on substance abuse
    prevention and treatment.
  • Utilize a cool message specifically designed to
    teens that educates, not preaches.
  • Develop drug-free community activities for
    teens to participate in.

24
ENLIGHTEN
  • Change attitudes (make being drug-free cool).
  • Show dangers and consequences of drug usage
    (physical and mental damage).
  • Allow teens to believe they made the decision on
    their own.

25
EMPOWER
  • Encourage self-esteem and self-expression outlets
    (Athletics, Arts, etc.).
  • Positive reinforcement (role models, peers,
    etc.).
  • Reward positive vs. negative behavior (domino
    effect).

26
Preventing Drug Use Among Hawaii Youth Will Also
Help Reduce
  • Crime and violence
  • HIV/AIDS
  • School dropouts
  • Teenage pregnancy
  • Teenage suicide
  • HealthCare costs

27
If we can help our youth get through their
teenage years without trying drugs...
CONCLUSION
  • they are likely tonever use drugs as an adult.

Source SAMHSA National Household Survey on Drug
Abuse
28
The situation is not hopeless.We are not
helpless.
Partnership for a Drug-Free Hawaii
29
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