Connecting people with resources on the Eastside'

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Project Roll Out Leadership Eastside ? May 4, 2006
Connecting people with resources on the Eastside.
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www.eastsideconnections.com
Connecting people with resources on the Eastside.
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Marketing Plan
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Purpose/Goal is Three-Fold

• Introduce web site to partner
• organizations
• Roll out to public
• Sustainability brand as THE web
• site on the Eastside that connects
• people to resources

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Implementation

• Develop a marketing plan
• Populating the site
• Populate site with primary partners
• Created wish list
• Broadcast email with registration link
• Web launch to public
• Search engine registration
• Partners help get the word out
• Reciprocal web link with partners
• Local media strategy
• Ad campaign

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Sustainability

• Possible project for 2007 LE class
• Possible project for our team for
• next two years
• Explore revenue generating
• opportunities
• Site has built in refresh to keep it
• updated and dynamic

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Ad Sample
What to do. Who to know. Where to go. How to
get there. One resource on the Eastside.
Well show you the way. www.eastsideconnections.
com
Connecting people with resources on the Eastside.
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We Look Forward to Partnering With You! Sign up
your organization today at www.eastsideconnections
.com