RFID TECHNOLOGY SOFTWARE SOLUTION

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RFID TECHNOLOGY SOFTWARE SOLUTION


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RFID TECHNOLOGY SOLUTION

• Context
• Methodology
• Our solution
• Marketing Finance

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CONTEXT

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Definition of needs

• Facts about emergencies services
• 650 000 SMUR operations a year
• 33 of patients files are incomplete
• 20 of them are not readable
• 10 remain without diagnosis

• Regular hassle
• Difficulty to manage fluctuations of patient flow
• Information about patients with special
  conditions is lost
• Slow down of operations due to handwriting
• Poor quality of service

Lack of coordination gt additional costs
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COCHIN CONTEXT

• Receives 50 000 patients every year
• 130 emergency medical care procedures
• One emergency each 30 seconds

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COCHIN HOSPITAL

• 50 000 patients a year
• In 2007, public hospitals will receive a 50M (5
  budget for IT, that is 5M)
• There are 1032 public hospitals in France

MARKET TRENDS - Change in technology Most
industries are now adopting integrated systems
that enables useful collaborative work. - Change
in requirements Emphasis on the quality of
service provided to clients. Especially relevant
for public service in healthcare.
Market of possibly 5,000M indeed, the market
does exist

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Mission Vision
PURPOSE Satisfy the needs of all stakeholders
- customers (provide high quality services and
innovative solutions) - employees (improve their
work conditions with technology) - society
(bring global solutions that can bring individual
fulfillment).
VALUES - Commitment to excellence - Innovate
is our motto - We put customers first.
Strategy and Scope Implement customized
and original business solutions for our
customers Centoramo ? aims to reach a
leading position in French health industry.
Mission statement  Bring innovative and cost
effective business solutions to our
customers worldwide. 
Standards and behaviors - We endeavor to
provide our customers with innovative, cutting-edg
e technology based solutions. - Our RD
department employs the best researchers in order
to be leaders in innovations.
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Mission Vision

1. Identify and focus on our customers needs
2. Introduce cutting-edge technologies and
   collaborative work chain
3. Provide help to set up a field for study and
   medical research based on data collection of
   patient history, treatment using statistics

- Improve the management of patients medical
files - Provide the hospital with the needed
tool to implement appropriated medical care -
Maximize the use of the resources of the hospital

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METHODOLOGY
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METHODOLOGY

• Market study
• Benchmark
• Competitors analysis
• Data collection
• Quantitative analysis

M E T H O D
Synthesis of the best practices Comparison of
existing products Quantitative
interviews Analysis of the environment How
to use strengths to take advantage of
opportunities Defining our competitive advantage
gtgt Creative idea

• Our approach to the market
• PEST
• SWOT
• Ansoff matrix
• Hamel Pralahad framework

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ENVIRONMENT(PEST)
POLITICAL - Government is modernizing the health
services (e.g. carte vitale) gtgt possibility to
set a standard - UE is examining similar
projects about emergency care solutions gtgt
possibility to get funding from Brussels
SOCIAL - Strong social capitalism model gtgt
government might support in the project -
Hospitals are not granted enough resources gtgt
software compensates this lack - lack of
uniformity in medical emergencies treatment gtgt
training
Cochin Hospital
TECHNOLOGICAL - Trend to blend technology and
medicine gtgt RFID is an emerging technology that
is poised to be used in numerous industries -
Hospitals still dont use integrated systems gtgt
innovative aspect of this project that allows to
stand out from other hospitals
ECONOMICAL - Huge deficit of the national
health department gtgt possible funding from UE
- Patients might not be ready to pay more for
healthcare gtgt this could be a brake
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Ansoff Matrix

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OUR SOLUTION
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Analysis of the Emergency Process
Patient Registration
Medical test
Decision
Analysis
Waiting for an available box
Hospitalization
Medical results
Taken into The box
Interpretation
Waiting for A doctor

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Faced problems

• Waiting time
• Difficulty to deal with the fluctuating flow of
  patients
• No control on upstream nor downstream flow
• Emergency services works twenty-four seven but
  the efficiency is questionable
• Poor quality of service
• High costs

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Our solution Creative idea 1

• We are selling a new concept
• The patient, but also all the medical equipment
  and the doctors tablet PC will be equipped with
  an RFID chip
• The wireless geo localization of the patient and
  of the medical equipment will optimize the
  medical care and determine the availability of
  the medical equipment.

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Our solution Creative idea 2

• The patients will receive a personified RFID chip
  integrated in a bracelet given, when
• The ambulatory pick them
• The patient registrates in the emergency sevice
• The hospital patient will receive an RFID
  bracelet.

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Our solution Creative idea

• CENTORAMO has elaborated it solution on a
  concept based on 2 technologies
• RFID Technology tags
• Software solution Sunset

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RFID 1

• -Radio Frequency Identification (RFID) is an
  automatic identification method, relying on
  storing and remotely retrieving data using
  devices called RFID tags or transponders. An RFID
  tag is an object that can be attached to or
  incorporated into a product, animal, or person
  for the purpose of identification using radio
  waves. Chip-based RFID tags contain silicon chips
  and antennas.

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RFID ID
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RFID 2

• There 2 kinds of RFID
• Passive RFID tags no require internal power
  source
• Active RFID tags require a power source

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RFID 3

• In our case we are interested by the Passive
  tags, as they
• dont have internal energy and receive energy
  from outside (inductive energy)
• have a simple message and the RD trends to
  increase their memory
• They are cheap (around 1euro)
• disposable
• Have very small size

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Personified RFID Bracelet

• RFID

RFID
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SOFTWARE SOLUTION

• 3 main axes of development
• Electronic patient file (RFID)
• Management of resources (equipment)
• Clinical decision support (data mining)

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RFID PATIENTS E-FILE RESOURCES
MANAGEMENT CLINICAL SUPPORT DECISION
Special treatments (doctor) for
patients with special
conditions
Program running
RFID
Program
Database
Best practices gtgt procedures

Ambulance cars Schedules
Medicine Quality
Equipment
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SCOPE OF THE PROJECT
 Moduled  software Integrated software for
management of resources (ERP)
Introducing collaborative work in healthcare
industry SCM
Classified data provides tools for medical
research

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MARKETING FINANCE
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Marketing mix

• Objectives
• We aim 13 percent market place in the first
  year on the RFID technology market, and 20
  percent in the second year, and then, we expect a
  5 percent increase of our market share.

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Marketing mix

• Products
• 2 type of products
• Develop RFID Technology solution for Cochin
  Hospital (Paris)
• License of RFID Technology Software.
• Services Training, monitoring, maintenance to
  company you reengineering project.

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Marketing mix

• Penetrating price.
• RFID chip will be free (in quantity compatible
  with the sold products)
• For Cochin Hospital for the development, market
  price should be 200,000, but we will own the
  license, so we propose 100,000, a price very
  competitive and attractive.
• License of RFID Technology Software 15000
• Services depends the project and service required

Place ( channel of distribution) B to B,
negotiate directly with the hospitals

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Marketing mix

• Communication plan
• Axe of communication Centoramo provide RFID
  technology solution to minimize your risks in
  case of emergency.
• Targets of communication Hospitals, ambulance
  organization, public.
• Objectives of communication
• - Build up good image
• - Inform public contributions of RFID technology
  in emergency care sector.

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Core Competencies

• Based on
• - In-depth knowledge of integrated maintenance
  concepts for Cochin emergency situations
• - Unique knowledge of process management for
  progress and budget monitoring
• - Specialized knowledge in the areas described
  under core activities
• Core activities
• - Assembly, installation, maintenance, repair,
  renovation, modification, relocation and
  extension of all kinds of technical
  installations, ranging from process installations
  to process supporting installations and equipment
• - Consultancy and technical management
  (maintenance management)
• - Project management and execution

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COMPETETITIVE ADVANTAGES
Our product is based on an accurate medical
knowledge that Only the doctor possesses

gtgt Difficult to imitate We can provide this
tool as a whole or we can sell only modules of
it
gtgt Asset for various markets We use
an emerging technology that is poised to enter
major industries like retail, aviation

gtgt Emerging technology Hamel Pralahad

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Infrastructures Legal, Accounting, Financial
Management HR Management Manpower planning
technical assistant and trainer hire,
organization of training for our
employees RD Technology / competition
monitoring, Research, Local testing Procurement S
uppliers (RFID technology supplies tags and
readers), Subcontractors (data collection,
equipment maintenance)
Value added For Centoramo Greater Satisfaction Fo
r Cochin patients
CENTORAMO VALUE CHAIN
SERVICING - Training - Technical assistance -
Warranty - Software Upgrade - Special discount
on additional modules

• SALES MKG
• - Sales subcontracting
• Attendance to
• Convention, medicine
• convention
• - Agreement with Cochin

• LOGISTICS
• Ordering
• Receiving
• Data transfer

• OPERATIONS
• Collection of data
• Software development
• Customization
• Testing
• Installation
• Test on-site

TechParadise (Asia) Electronic equipment
wholesaler - supply of RFID tags
readers AdministOR (France) Administrative
services data entry of Cochin patients
files. Hospital Cochin Healthcare public
institution - a special agreement will be set
up in order to access patients
information Marketing agency Sales
partnering with doctors, presentation of the
solution in medicine conventions, incentive
sales to doctor from other public hospitals
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FINANCE
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RECOMMENDATIONS
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RECOMMENDATIONS

• - Collaborative work with the emergency
  department staff
• Preparing the list of functionalities according
  to the situation
• - A highly moduled software
• tools to manage the patient information using
  RFID technology
• a clinical decision support module
• a hospital resources management module
• - Regular user training
• Sessions to familiarize the staff with the tool
• - Measurement of performance
• gain in time, customer satisfaction, cost,
  hospitalization duration
• - Technical assistance

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Decision Tool
Benefits
GO GO Go
Prototype
Intelligence service
Absorb
NO
Risks

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Our proposal

• We propose a long-term partnership with your
  Hospital, based on the pilot-project, that will
  allow you to become a leader in this new
  revolutionnary technology.
• Your collaboration in the clinical decision
  software will provide you comisions on each sold
  decion support module.