Call of the Mall

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Call of the Mall

• Malls of the world
• Where the girls are

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Iguatemi, Brazil

• Belgium inside of India
• Mall as gated community
• Well armed guards
• Complete shopping experience
• Meet people dress-up
• Loud

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Maru-Biru,Japan

• Safe world
• Mall Defies logic
• Young, single, employed women
• Frugal, high-end products and brands
• Value
• Don Quixote
• Thee minute Happiness
• Oscar de la Renta/Calvin Klein
• Seen as mixed blessing
• Shopping machine
• Aging

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Spain and Portugal, Colombo Mall

• Zara
• Quick knock-offs of high fashion merchandize
• Buy it now or it wont be there next time you
  come in
• Buy at full-price
• Mango

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Where are the girls

• Pac Sun
• Perfume at the department store
• Old Navy/American Eagle
• Music videos
• Against All Odds
• Hot topic
• Piercing

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• Girls are inefficient shoppers
• Each teenager is worth about 200/week
• 200 billion (pure gravy)
• Typical college freshman carries 2000 balance on
  credit card