todays discussion at CIT

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todays discussion at CIT

• mostly ebooks
• bill.zobrist_at_pearson.comdirector digital product
  strategy920-240-0844mike.hale_at_ingramdigital.com
  director, publisher relations
• 919-414-9691

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Agenda

• ebooks - a green thing
• ebook adoption are we there yet?
• MyPearsoneBook a Pearson play
• VitalSource an alternative ebook platform
• Lets get hands-on with VitalSource

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How Green Is My eBook?
A non-scientific look at switching from paper to
digital books
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Paper Mill
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Paper Mill
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Printer
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Printer
Publisher
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Printer
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Publisher
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Publisher
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Maybe this instead?
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Publisher
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We can do better - right?
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Pearson Digital Products
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Thinking Green

• What does being green mean?
• Who stands to gain?
• What impact have we had already?
• Whats the impact we can have?

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Green Points to Ponder

• CourseSmart - 4 million samples and counting
• Elimination of environmental consequences - a
  paper book creates 4 times the greenhouse gas
  emissions, 3 times the raw materials, and 78
  times the water consumption

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Other points to ponder

• Most college studentsmore than 80, according
  to a survey by Educausealready own portable
  machines that can display electronic textbooks
  Theyre called laptops
• -Jeffrey Young, the Chronicle
• Usually textbooks are out of date as soon as you
  print them
• - Dana Lanham, a University of North Carolina
  professor who plans on using a new no-fee online
  textbook program

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ebooks U.S. Education Market

• What are the hurdles for ebooks?

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Books - 500 years in the making.Publishers going
digital - easier said than done.

• CourseSmart
• Kindle
• ePub
• VitalSource
• SonyReader
• PlasticLogic

• CafeScribe
• PDF
• Flash
• HTML
• eBook (pearson)
• COOLReader

• The customer has a dizzying array of choices!

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Teacher Buy-In

• few teachers drive students to ebooks
• no one really knows if you use an ebook as a
  teaching device differently
• the landscape of choices can be daunting

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Student perceptions from pilot survey

• 75 of students graded their e-book with an A
  or B

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Student perceptions from pilot survey

• 60 would recommend a VitalSource e-book over a
  print book to their friends

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Whatll drive us to the tipping point??

• the economics
• The last 2 years have instigated a shift
• Textbook sales decreased by 12-17 in 2008, most
  probably due to frustration about excessive costs
• the net-centric generation
• expectations built up everything is available
  on line - right?

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Features influencing purchase intent

• 81 - Were more likely to purchase the e-text if
  it had both online and download access
• 77 - Cost savings
• About half the students were enthused at the
  prospect of purchasing individual chapters or
  having access to their eBook on a mobile device.

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So, are we there yet?

• The ebook wave has built over the last 10 years
• it will wash over us the next 18 months
• 25 - not-for-profit
• 75 - for -profit
• Yes, we are there.

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Looking at eBooks

• MyPearsoneBook
• VitalSource

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MyPearsoneBook

• Strengths
• search
• learning
• linking
• Pearson owned
• authoring

• Weaknesses
• limited to Pearson
• lack of connectivity
• need to be online

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• an Ingram company
• any publisher
• online downloadable
• can be integrated with learning/course management
  systems

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• VitalSource hands-on

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VitalSource Recap

• Strengths
• publisher agnostic
• has a my bookshelf concept
• search across your bookshelf
• downloable to multiple machines
• Weakness
• Not an integrated learning platform

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Conclusions

• Students are
• Already online, reading on their computers
• Appreciate the interactive features of e-texts
• Use vs. read their e-textbooks
• Find e-text easier to use when reading shorter
  amounts at one time
• E-text is more like a tool than just a book
• With more e-texts available and increased
  awareness, acceptance will grow

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Summary

• ebooks are green - but its not easy being green
• MyPearsoneBook offers integrated learning
  platform
• VitalSource is a powerful alternative

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• The End
• bill.zobrist_at_pearson.commike.hale_at_ingramdigital
  .com