How ready are you for the next crisis

1
How ready are you for the next crisis?

• Online disaster preparedness for the 2006
  hurricane season and beyond

2
Disaster Strikes
3
Hurricane Katrina 2005
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
The Stats
Katrina-related deaths 1,836 people Federal
disaster declared over 90,000 sq. miles From
http//en.wikipedia.org/wiki/Hurricane_Katrina To
tal number of evacuees in Houston - between 100
- 150,000 people
10
What did not work?
be honest
11
How did you stay in touch during Hurricane Rita?
What did NOT work

• Telephones
• Limited email access
• Power outages
• Cell phone lines were busy
• FEMA / brownie

12
Working with what we know

• TEXT MESSAGES! (SMS)
• Blogs
• Wikis
• News Media (Radio / TV)
• RSS

Where are you?
13
Big Picture Success

• Enabling existing organizations using existing
  technology in the local community
• Simple is better than complex
• A crisis is not the time to go to training

14
RSS - a familiar friend

• Widely used
• Consistent
• Compatible

http//en.wikipedia.org/wiki/RSS_(protocol)
15
Real World Issues

• What if you cant search by first name?

16
A Jasmine by any other (first) name...
6. Jasmina7. Jazmyn8. Jasmine 9. Jasmin10.
Jasmyn

• Jazmine
• Jazmyne
• Jazzmin
• Jazzmine
• Jasmyne

From Freakonomics by S. Levitt and S. Dubner
17
People Finder Information Format (PFIF)

• Numerous, incompatible databases
• Low adoption rate
• Unfamiliar technology format
• Uncoordinated volunteer base

http//zesty.ca/pfif/
18
PFIF Replication

• Many to Many is OK if you lost your kid
• 50 or more are found through notes by some
  accounts

19
Common Alert Protocol (CAP)

• Largely unused except for weather
• Message confusion - multiple agencies use
  multiple messaging formats across multiple
  mediums
• Amber Alert vs Weather Alert vs DHS
• Grass roots alert authority / moderation

http//www.incident.com/cookbook/index.php/Welcome
_to_the_CAP_Cookbook
20
Microformats

• Smart, compatible data design
• No new languages
• Machine friendly
• Difficult to author without automation

http//microformats.org/
21
Where we see this going

• RSS with htmlEncode
• CAP / PFIF / Microformats in RSS
• htmlEncode in RSS
• Hopefully greater adoption rates
• Other?

22
Be Prepared

• Pro-active integration Familiarize users
  BEFORE the next crisis
• Train volunteers / create resource files
• Unified data repository initiatives?
• Play Friendly BEFORE the crisis hits

23
Pro-active Steps

• Where do we go from here?

24
Lets talk

• Ed SchipulCEO, Schipul - The Web Marketing
  Co.www.schipul.com / www.tendenci.com
• [phone], ext. 500eschipul_at_schipul.com
• Blog www.brandtobedetermined.com