Relationship Marketing Specialists

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Relationship Marketing Specialists

• Event Management
• Promotion Services
• Experience the POWER

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THE POWER OF RELATIONSHIPS

• Relationships are among the most powerful
  resources for a successful business. Whether
  its a relationship with employees, clients or
  suppliers, RELATIONSHIPS MAKE BUSINESS TICK!
• Wolff/SMG is the premiere relationship marketing
  specialist, focusing on event marketing and
  promotion services. We are a full-service,
  cost-effective relationship resource that
  provides MEASURABLE SOLUTIONS to our clients.
  And, with our unique single source structure,
  truly one call does it allwith one
  responsibility center, a single budget management
  focus and clear, open communications.
• Wolff/SMGs Event Management Services are
  designed so that you can focus on your
  job-at-hand while we handle ALL event management
  activities. Clients including Conde Nast,
  Hearst, Meredith, GJ, Time Inc. and more look to
  Wolff/SMG for event management services in
  conjunction with
• - V.I.P Special Events - Meetings/Presentations
• - Branding Campaigns - Merchandising Campaigns
• - New Product Launches - Retention Campaigns
• - Sampling Programs - Advertiser Tie-in
  Programs, and so much more

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THE POWER OF RELATIONSHIPS

• Wolff/SMGs Promotion Services are designed to
  complement your sales, marketing and promotional
  campaigns and is a single source for all program
  needs. Our vast array of promotional services
  are used for
• New Business Initiatives
• Retention Campaigns
• Loyalty Programs
• Customer Service
• And much more
• So, whether you need event management or
  promotion services, Wolff/SMG provides
  relationship solutions to help you achieve your
  relationship marketing objectives.
• EXPERIENCE THE POWER FOR YOURSELF!

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THE POWER OF EVENTS

Strategic Planning
Creative
Operations/Logistics
Measurement/Reporting
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THE POWER OF EVENTS

• Strategic Planning
• The front-end strategic portions of an event
  are vital components of the events success. The
  Wolff/SMG team has extensive event planning and
  analysis experience that focus on the strategic
  elements that include
• - Audience/Attendee Analysis
• - Venue
• - Brand Positioning
• - Goals/Objectives
• - Logistics
• - Strategies/Tactics
• - Timing
• -Market Interaction
• - Budget Parameters
• -Measurement, and much more

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THE POWER OF EVENTS

• Creative Concept, Planning and Execution
• Identifying the event marketing alternatives that
  will most effectively accomplish the event
  mission is handled through a series of
  brainstorming and interactive sessions that
  focus on
• - Event Platform (Sales meeting Seminar
  Tour etc.)
• - Content Development
• - Venue Selection/Feasibility
• - Staging
• - Graphic Design
• - Attendance Promotion Planning
• - Collateral Materials
• - Entertainment Arrangements
• - Legacy Requirements (Gift Bags/Take Aways)
• - And more

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THE POWER OF EVENTS

• Operations/Logistics
• To stage a successful event, strategic and
  creative plans require expertise in management
  and execution. Wolff/SMG takes great pride in
  managing and executing the operations and
  logistics of an event, including
• - Registration (Online Offline)
• Venue Management
• Cashiering/Merchant Processing
• - Premiums/Sampling
• - Staffing
• - Technology
• - Transportation/Logistics
• - Customer Service
• - Fulfillment Inventory Control etc.
• -Sampling/Gift bag Assembly
• - And so much more.

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THE POWER OF EVENTS

• Measurement and Reporting
• Accountability and measurement are critical
  elements of the Wolff/SMG event management
  process.
• These include
• - Line Item Budgets
• Quantitative and Qualitative Analysis
• Online/Offline Reporting
• Event Documentation
• Final Event Report
• Investment Analysis
• Interaction/Updates
• And more

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THE POWER OF PROMOTION

• Wolff/SMG also provides organizations with a vast
  array of promotion services, including
• Loyalty Programs(Rebates/Sweepstakes)
• Wolff/SMG offers expansive resources and intense
  experience managing games and claim programs,
  including
• Rules Filings Bonding Legal Opinions
• Data Entry Entry Storage Winners
  Lists Customer Service, and more
• Premiums/Incentives
• From single- to high-quantity items, Wolff/SMG
  can satisfy your premium/incentive needs. We
  also have strategic relationships with premium
  resources with access to products on a global
  basis.
• Distribution/Logistics
• Wolff/SMGs in-house logistics team works
  closely with each client to assure that
  deliveries of products are prompt and
  cost-effective. Our 120,000 sq.ft. distribution
  facility is equipped with state-of-the-art
  tracking management controls that ensure
  reliability.
• Lettershop Services
• Wolffs USPS, award-winning lettershop covers the
  gamut of services, including addressing,
  insertion, pre-sorting, tracking, and much more.
• Other Wolff/SMG promotion services include
  teleservices, package/assembly, web-based
  services and much more.

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WHAT ONE OF OUR CLIENTS SAYS

Wolff-SMG has been a significant contributor to
our marketing campaigns for several years. They
have demonstrated that they have an in depth
understanding of the business and service
marketing. Jim Payne, Worldwide Marketing
Manager, Kodak Service Support, Commercial
Imaging Group, Eastman Kodak Company
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EXPERIENCE THE POWER OF WOLFF/SMG

The Power of EVENTS PROMOTION
The Power of RELATIONSHIPS
The Power of SOLUTIONS
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CONTACT US
96 College Avenue Rochester, NY
14607-1011 For further information, please email
request to Info_at_wolff-smg.com Or call Sales at
[phone] www.wolff-smg.com