Getting Her to Say I Do

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Getting Her to Say I Do! Engagement Marketing
to Mommy Bloggers
Lucretia Pruitt
GeekMommy.net
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Who Is Your Online Mom?

• According to Charlene Li and Josh Bernoff,
  authors of Groundswell Winning in a World
  Transformed by Social Technologies,
• Alpha Moms are highly active mothers who have at
  least 55,000 in household income, with some
  college education and favorable attitudes toward
  family and technology. They account for about 2.5
  percent of all online adults.

Speaker Name/ URL of website
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Shes Out There

• Someone loves your product
• Someone hates your product
• Someone is talking about your product
• The conversation is happening whether you are a
  part of it or not

Speaker Name/ URL of website
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Interrupt Me? I Dont Think So
"For ninety years, marketers have relied on one
form of advertising almost exclusively. I call it
Interruption Marketing. Interruption, because the
key to each and every ad is to interrupt what the
viewers are doing in order to get them to think
about something else." - Seth Godin
Speaker Name/ URL of website
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What Does That Mean Online?

• Mom is doing something right now
• shes talking
• shes blogging
• shes building her community
• shes researching information
• shes shopping
• shes not expecting you to chime in

Speaker Name/ URL of website
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Old School, New School

• Traditional Online Marketing
• One- way, push-oriented and interrupt-driven
• These activities are from the company or brand to
  the pontential consumer
• Mom doesn't ask for it
• Ads are "pushed" onto the potential customer,
  interrupting Mom from whatever she was trying to
  do.

• Social Media Marketing
• It's a multi-way dialog.
• Brands talk to listen to their Moms, Moms talk
  to Brands, and perhaps most important of all?
  Moms talk to each other.
• It's participatory. Social Media Marketing
  campaigns depend on user participation - that's
  what makes it social.
• It's user-generated. Most of the content and
  connections in an online community are created by
  the Moms - not by the Brands.
• Yes, there will be content and conversations that
  are brand-generated, but they will be the
  minority. The goal is to get your Moms to talk.

Speaker Name/ URL of website
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Momvangelism
Somewhere on the Internet are a bunch of Moms
who love or will love your product So how do
you find them?? Listen, React, Build a
Relationship Get a Momvangelist
Speaker Name/ URL of website
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How Do You Engage?

• Listen Respond
• Doesnt mean fix or give in just respond
  and acknowledge any issues
• Be Transparent
• Doesnt mean give control over or tell all
  just be honest and open
• Be Your Brand Evangelist to find get your
  Momvangelists
• Enthusiasm is contagious but only when its
  authentic

Speaker Name/ URL of website
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Start Engaging Now
Im a Mom. I have a Blog. I live for Social
Media. What do you want to talk about? Ask me
something. - Lucretia

• Im a Mom. I have a Blog. I live for Social
  Media. What do you want to talk about? Ask me
  something.
• - Lucretia

Speaker Name/ URL of website