Methodspace.com connecting the research community

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Methodspace.comconnecting the research community
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SAGE is the worlds leading research methods
publisher

• Core to our history
• Integral to the development of the discipline
• Broadest collection on the market

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We publish the broadest collection of methods in
the world

• 1000 books journals and reference works
• Undergraduate to senior research level
• Across every discipline we publish

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• 999 registrants (as of April 29, 2009)
• 7,548 visits 68 unique (as of April 28, 2009)
• 45,526 page views (as of April 28, 2009)

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• Users primarily located in US and UK
• Twitter driver successful
• Low bounce rates

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Key launches 2008/2009
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Key publications
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We publish the stars in methods

• Every leading qualitative methods author over 30
  years has published with SAGE

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We support the entire research community at every
stage
Philosophy of research
Research design
literature review
Research methods (data collection)
Cutting edge publishing
Data Analysis
Project writing
Evaluation
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Who do we aim to reach?

• Concentrate on our social science strengths
• Main groups
• Authors (particularly new talent)
• Researchers
• Lecturers
• Secondary groups
• Societies
• Editors
• Librarians

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What do we want to say?

• Methods is core to SAGEs history
• More than 30 years of publishing experience
• Integral role in the development of the
  discipline
• We publish the broadest collection on the market
• We publish the stars in methods
• SAGE supports the entire research community
• RM at all levels
• RM across all the disciplines we publish in

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The plan covers

• Web
• Corporate site
• Social media
• SJO

• Events
• Conferences
• Workshops
• Sponsorship
• Parties

• Corporate
• Branding
• Advertising

• Media relations
• Press releases
• Feature articles

• DM
• E-campaigns
• Mailings

• Newsletters
• Internal
• Authors
• Librarians
• Editors/societies

• Internal
• Resource kit
• Training workshops

• Sales
• Bookshop
• Incentives

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Research methods is core to our history

• 1970 - Sara Miller McCune, just 28yrs old,
  publishes SAGEs first methods book Public
  Policy Evaluation
• 1977 - Quantitative Applications in the Social
  Sciences series (the little green books) are
  launched
• 1980s SAGE invests heavily in qualitative
  methods at a time when the field was regarded as
  outside of the mainstream.

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Online presence

• Landing page (corporate website)
• Relevant information based on resource kit
• Promotion of the key titles and the wider list
• Ongoing will act as landing page/jump off point
  for all promotion

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Online cont

• Methodspace.com
• Existing methodology.co.uk site to be re-focussed
• Move to .com url
• Social networking platform
• Aim to be the online community hub for anyone
  involved in research methods
• 4 PhD students to own, working with SAGE

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Advertising

• Catalogue ads
• Book and journal filler ads (global)
• Conference advertising (global)
• Online banner advertising (global)
• SJO
• Methodspace.com

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Email/DM

• Classics to be added to all discipline
  campaigns going out (global)
• Methods Newsletters x4 (global)
• Standard messaging across DM (global)
• Flyers in Key Books (Salkind Yin Classics e.g.
  Creswell/Denzin/Patton) (US)
• Offers
• Discount promotions
• Journal/discipline trials

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Conferences/events

• Consistent branding/messaging
• Standard go to all (dedicated RM area on every
  stand)
• Competition drive users to methodspace.com
• Wide-ranging event sponsorship
• Author workshops, key book launches (tbc)

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Key conference/events

• Trade
• Frankfurt, London Book Fair, Book Expo NY
• Research
• American Evaluation Association, Cultural
  studies, AERA, PSA, Qualitative methods, Congress
  of Qualitative Inquiry, EURAM, Mixed methods,
  Joint Statistical Association, EGOS, Media
  Communication IAMCR, American Psychological
  Association, Advances in Qualitative Methods,
  BAM, BERA, BPS, RGS

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Other Events

• Summer Party (UK)
• AERA party (US)
• Research Talk - Summer Institute (US)
• Controversies in methods (global)
• Practical applications in the real world
• Issues for researchers

• Determine opportunities to theme existing SAGE
  events around methods
• Look for opportunities to profile how methods
  apply to real world issues (controversies in
  methods)

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Find out more from

• UK
• Marketing Mithu Mukherjee, Harriet Baulcombe,
  Dave Phillips
• Editorial Patrick Brindle, Karen Phillips

• US
• Marketing Stephanie Adams, Tina Papatsos, Val
  Johns, Elena Nikitina, Helen Salmon
• Editorial Vicki Knight, Lisa Shaw, Catherine
  Rossbach