Digital Video Recorders and News Viewing

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Digital Video Recorders and News Viewing

• Paper By
• Aisha Jones, Greig Powers, and Kevin Sears

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DVR and News Viewing

• Measurements
• Results
• Discussion
• Limitations
• Future Research

• Digital Video Recorder
• VCR/DVR
• Uses and Gratification
• Methods

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Digital Video Recorder

• Digital Video Recorder (DVR)
• Tapeless recording device
• 2004
• 14 million households
• 2009
• 80 of the households

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VCR and DVR

• Both are used for leisure
• Both are used as a recording device
• Comparisons can be linked to VCR usage
• Both give users empowerment over television

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VCR and DVR

• There is not a high saturation
• DVRs cannot view prerecorded tapes
• There is not a lot of academic research
• They are expensive and not easily accessible

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Uses and Gratification

• Communication is goal oriented
• Media compete with each other
• People are more influenced by people
• Select sources to satisfy needs or desires
• Social and psychological factors mediate behavior

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Hypothesis

• H1a DVR owners are less likely to report
  watching news programming than non-DVR users
• H1b DVR owners are more likely to report
  watching entertainment programming than non-DVR
  users

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Hypothesis

• H2 DVR owners need for surveillance
  gratifications is not equal to their need for
  entertainment gratifications

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Methodology

• Sample size N164
• Purposive online survey
• May 29, 2005-June 10, 2005
• Announcement by campus online newsletter

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Measurements

• Types of media needed
• Reports of
• News Viewing Habits
• Entertainment Viewing Habits
• Surveillance Gratification
• Entertainment Gratification

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Results

• Women comprised of 59.3
• The average age 33.34
• Race/Ethnicity
• Caucasians 72.83
• Hispanics 9.3
• African Americans 8.0
• Students 58.6

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Results

• Hypothesis 1a was not supported
• No significance for news viewing index
• Hypothesis 1b was not supported
• No significance for entertainment viewing index
• Hypothesis 2 was not supported
• No significance between surveillance index
• and entertainment index

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Discussion

• DVR does fulfill a need
• News viewing is not affected
• U and G centers on usage of media
• Entertainment innovation does not affect
  information seeking motives

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Limitations

• Technology relatively new
• Convenient survey sample
• Comprehensive demographic data
• was not collected

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Future Research

• Gender differences
• Education factor in purchasing
• Longitudinal study of viewing habits over time
• DVR ownership affects other leisure activities