3Way Asenso Connect

1
3-Way Asenso Connect

• for Best Innovative Boomerang
• Boomerang Award 2009

2
Market Realities

• The Philippines has one of the highest
  unemployment rates in Southeast Asia at 6.8 as
  of Oct 2008 (Source NSO)

• From Jan to Nov 2008, there have been 1,662
  confirmed victims of illegal recruitment, up by
  4 during the same period the previous year.
  (Source The Initiatives for Dialogue
  Empowerment through Alternative Legal Services or
  IDEALS posted in KAKAMMPI news, July 2009)

• POEA DOLE only have the head and regional
  offices (approximately 30 offices for both
  agencies) to service the needs of Filipinos
  nationwide. The physical offices, the service
  hotlines and the regular working hours arent
  just enough to service the requirements of the
  Filipino masses.

3
The Challenge

• How do we help the unemployed Filipinos look for
  job opportunities?

• How can POEA DOLE serve not just MORE Filipinos
  but serve them BETTER?

4
The Solution 3-Way Asenso Connect
A service that allows Pinoys to contact POEA
DOLE in 3 ways, 24/7 1. SMS 2. Call 3. Web
5
1 SMS
Text DOLE or POEA to 2917

• Search for job opportunities by location and/or
  job type

• Get list of POEA-accredited agencies

• Send feedback or queries

• Subscribe to job alerts

• Register in the POEA/DOLE database

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2 Call
DIAL 2917 to call the hotline
FREE if youre using a Globe or TM SIM!

• Inquire on local and overseas job opportunities

• Inquire on workers' rights and benefits.

• Get OFW assistance

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3 Web

• Visit www.dole2917.com.ph

• Get answers to frequently-asked questions

• Send comments and queries online

• Get access to relevant OFW services

• Get useful links to OFW agencies and sites

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Web Tool for DOLE employees

• A web tool was specially developed for DOLE to
  enable its customer service to access in
  real-time all the queries, comments and
  suggestions sent from both mobile or online.
• The web tool also allows customer service to
  respond to the queries which goes directly to the
  persons mobile phone.

9
Launched last May 1 (Labor Day) during the
Jobapalooza '09 Tayo na! Trabaho Na! - a whole
day job and livelihood fair held simultaneously
at the SMX Convention Center and other key cities
like Baguio, Cebu, Davao, etc.
3-Way Asenso Connect Launch
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3-Way Asenso Connect Launch
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Streamers in various dialects, flaglets and
flyers were put up and distributed in DOLE/POEA
regional offices nationwide.
3-Way Asenso Connect Launch
12
TV plugs and instructional videos were aired.
3-Way Asenso Connect Launch
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Instructional videos were played.
3-Way Asenso Connect Launch
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Public Advisories were sent to subscribers
informing them of the SMS service and the 2917
hotline which they can call for FREE.
3-Way Asenso Connect Launch
15
The Results

• 10,000 job applicants were hired on the spot
  during the Jobapalooza '09.

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18,000 subscribers registered in 3 months
The Results
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Over 100,000 SMS hits in 3 months
The Results
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More than 30,000 calls received in 3 months
(versus 1,500 calls per month prior to 3-Way
Asenso Connect)
The Results
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1,700 web queries addressed in 3 months
The Results
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With 3-Way Asenso Connect -

• Jobseekers no longer need to worry about being
  victimized by illegal recruiters since job
  openings only come from government-accredited
  agencies.

• Filipinos in remote areas where there are no
  nearby DOLE/POEA and
• OWWA offices can now easily get answers
  24/7, allowing them to
• save money, time and effort.

• Deployed OFWs can now easily access answers to
  frequently-asked questions and send their
  queries/comments and suggestions via the 2917
  website.

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With 3-Way Asenso Connect -
DOLE, POEA and OWWA continue to serve MORE
Filipinos BEYOND office hours and geographical
reach.
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Thank You