Richard Shiozaki

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DENSO Press Conference AAPEX 2009
Richard Shiozaki Senior Vice President DENSO
Sales California Las Vegas, Nevada November 4,
2009
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DENSO Automotive Aftermarket

• First Time Fit
• 20 percent gains in the aftermarket
• Introduced hundreds of new part numbers
• Greater market coverage
• Expanded customer list
• New Technician Training

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New Products and Services
Fuel Injectors
Platinum TT Spark Plug
Technician Training Program
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60 Years of Heritage

• Industry leader
• Experience
• Trusted partner with our customers

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DENSO Quality

• Products built to original equipment standards
• Incorporate the latest technological advances

The Lowest Return Rate in the Industry!
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Global Network

• Global expansion despite automotive industry
  downturn
• Launched new Aftermarket company in Russia
• 32 countries and regions
• 120,000 employees

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New Ejector Technology
Newly Developed A/C System
ECS Evaporator
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Permanently Engaged Starter

• Worlds First
• Permanent connection to the engine
• 3 percent improvement in fuel consumption
• Quicker and quieter idle starts

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DENSO Technology is Everywhere

• Supplier to new Fiat 500 to be Produced in North
  America in 2011

• 12 Time GM Supplier of the Year

• Ford Preferred Supplier
• Only 82 Members

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Platinum TT Spark Plug

• Twin-tip design
• Less spark interference
• Better ignitibility
• Better combustion
• Better mileage
• Available nationwide in 2010

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New Compressor Program

• Largest supplier of A/C compressors in the world
• Factory new compressor with 85 percent coverage
  on both domestic and import
• New coreless program for remanufactured
  compressors eliminates core charges

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Fuel Injector

• Meet some of the lowest emission standards in the
  U.S.
• High dynamic range
• Smallest droplet size of any fuel injector on the
  market

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Fuel Pump

• Expanded line of 38mm replacement modules
• Turbine technology delivers fuel with minimal
  pressure pulsation
• Quieter operation

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Relays

• Manufacturing relays for more than 50 years
• Reliable and long lasting
• Minimal power consumption
• Resistant to heat-shock and arcing

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Wiper Blades

• New designer style blade
• Sleek, aerodynamic design engineered for todays
  newer vehicles
• Superior surface pressure

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Ignition Coils

• 17 new part numbers for Toyota and 6 for Honda
• 70 percent coverage for Toyota and more than 33
  percent coverage for Honda

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Glow Plugs

• 126 new part numbers
• Faster heat-up times and extended post-heating
  temperatures for lower emissions
• Competitively priced

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Technical Training Program

• Taught by real technicians
• No sales pitch
• Product areas covered
• Air Conditioning
• Electrical Systems
• Engine Management Systems
• Hybrid Vehicle Systems
• Unique tips
• Reduce diagnostic time
• Insure first-time repair success

97 Percent Satisfaction Rating!
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DENSO Parts Professional (DPP) Program

• 24/7 online technical information for
  professional technicians
• OE information on
• Wiring diagrams
• Service bulletins
• Engine specs
• DENSO product information and specs

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Aftermarket Growth

• 83 new accounts
• Industry recognition
• 18,700 registered patents worldwide
• 5,300 patents in the United States

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Aftermarket Commitment

• Patented technology growing
• More ideas in pipelines
• Quality since 1949
• Anticipating future challenges

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Thank YouQuestions Answers