OPERATION: TUNAY NA KULTURANG PINOY

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OPERATION TUNAY NA KULTURANG PINOY
BUILDING BETTER CULTURAL PRODUCTS IN THE REGIONS
FOR PHILIPPINE TOURISM
AUTHORED BY R. ROMULO A. DE LOS REYES Director
IV BITP / Special Projects Office Project
Director, OTKP
PRESENTED BY LEONILO C. AGUSTIN Consultant Speci
al Projects Office Project Manager, OTKP
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HOW FAR HAVE CULTURAL FESTIVALS GONE IN THE
PHILIPPINES?

• In terms of number, the Philippines beats any
  country in the world! It celebrates more than
  1,000 festivals in a year!

B. Nowadays, the tourism factor is the number 1
reason for holding a festival, seconded by
religion or tradition, the rest is because of
trade and agricultural promotion
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• C. Many festivals have become big income earners
  like Panagbenga, or Ati-atihan or MassKara

D. Cultural festivals however are a big vehicle
to promote the legendary Filipino hospitality and
is also an avenue to promote closer kinships and
family ties
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HOW WILL THE DOT RESOLVE THIS BASIC CULTURAL
PROBLEM?
OPERATION TUNAY NA KULTURANG PINOY

• Re- orient the stakeholders on the value and
  significance of culturally-correct and
  historically-accurate festivals
• B. Promote the basic need for cultural research

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• C. Train festival trainors and practitioners
  (choreographers, artistic directors, etc.)

D. Give incentives to LGUs and institutions that
will uphold the new orientation towards
Philippine cultural festivals
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WHAT ARE THE OBJECTIVES OF OTKP?

• Develop correct and historically accurate
  cultural festivals and events in the regions
  based on research
• Make these cultural programs part of tourist
  products package to be promoted both here and
  abroad

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• C. Assist the LGUs develop a strong tourism
  industry based on natural tourism products

• Tourist Destinations

• Cultural Festivals

• Encounter with Nature

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• Historical Sites

• Native Products Souvenir Items

• Filipino Cuisine

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• D. Build a strong CULTURE OF PINOY TOURISM or
  advocating the campaign, PUSONG TURISMO, DIWANG
  PILIPINO

E. Create an effective networking with cultural
institutions for a continuing collaborative
program on the preservation and promotion of our
cultural attractions and heritage sites
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WHAT ARE THE COMPONENTS OF OTKP?

• Cultural Research
• Local historians and local cultural leaders,
  through the help of
• institutions like NCCA, CCP, UP and local
  centers of cultural studies,
• will be tapped to assist in a thorough research
  on culture, history,
• traditions and arts as a root or basis of a
  festival

B. Clinics and Workshops Experts guide local
artistic directors and choreographers on the
correct music, dance steps, costumes and props in
developing street dance festivals
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• Culture of Pinoy Tourism
• Barangays are trained to be the preservers of
  cultural heritage and traditions, the protectors
  of the environment and the promoters of local
  tourism

• Consultative Program on Creative Marketing
• The LGUs are trained to be marketing experts in
  their own rights

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• E. Consultative Tourism Planning Program for the
  LGUs
• The kind of tourism planning that OTKP will do
  will center on Filipino culture as the overriding
  theme of the local tourism industry. Under this
  program, LGUs will be taught to develop
• - culturalized homestay facilities
• - orient hotel front liners on Filipino culture
• - create a special culturalized
  standard for tourist services

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WHAT DO WE EXPECT TO SEE AND EXPERIENCE OUT OF
OTKP?

• Filipinos appreciating their own arts and culture
• The community becoming the vanguard and protector
  of their local cultural traditions, heritage
  sites and their surroundings
• The real Filipino culture is being promoted for
  tourism
• The program, once completed, will make the entire
  country a CERTIFIED PROUDLY PINOY DESTINATION!

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IN SUMMARY, THE DOT CONTINUES TO

• Believe in the intrinsic value of culture in the
  life of the Filipino people
• Uphold the basic notion that culture must be
  preserved but must be relevant to the changing
  times
• Be guided in the policy that culture can be used
  to promote tourism but with greater sensitivity

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THANK YOU and MABUHAY!