Salutes

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Salutes Family Giving Tree Corporate
Sponsors Making a difference in the lives of
children
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The Family Giving Tree Program

• Each year, The Family Giving Tree brings holiday
  joy to less fortunate children throughout the Bay
  Area
• Participating businesses set up trees and collect
  gifts for children in all 14 Bay Area counties
• In 2005, The Family Giving Tree put gifts into
  the hands of over 63,000 Bay Area children this
  years need is even greater
• NBC11 is a proud partner in the 2006 campaign and
  will help to spread the word about this important
  local initiative
• Your company can help to to make this years
  effort even greater

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NBC11 SupportsThe Family Giving Tree

• Beginning the week of November 1 , NBC11 will run
  PSAs encouraging viewers to participate in the
  Family Giving Tree Program
• Viewers are directed to the NBC11.com website for
  more details on how to help
• The PSAs and website are designed to drive
  viewers to local businesses who participate in
  the program by hosting a tree
• But to insure greater support, The Family Giving
  Tree needs more companies like yours to spread
  the word

4
2005 Growth of The Family Giving Tree

• A 14.5 increase in the number of children served
  (63,000 children)
• Served 14 Counties in 2005 Alameda, Contra
  Costa, Marin, Mendocino, Monterey, Napa,
  Sacramento, San Mateo, San Francisco, Santa
  Clara, Santa Cruz, Solano, Sonoma, and Stanislaus

Based on year to year statistical comparison
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Heres How You Can Help

• Your company is invited to showcase your support
  of the Family Giving Tree, and encourage other
  companies to help
• A C-level spokesperson from your company will
  speak of your commitment to the cause and ask for
  the support of others. NBC11 will produce the 15
  PSA
• Currently, there are agencies already on the
  waiting list. If just one other company signs on
  to help as a result of your campaign, your
  contribution will be even greater

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Title Wish Drive Sponsorship

• 2 On-Air Media Schedule (NBC11,T48)
• Air your commercial between November-December
  2006. 25,000 spot bank
• Production (NBC11,T48)
• 2 of companys own PSA announcements included
  (English, Spanish)
• Video Audio Tagged Promotional Announcements
• Minimum 100 shared promotion commercials airing
  November-December 2006 on both stations
• On-Site
• Banner placement at Elf Warehouse and 2 kick-off
  luncheons.
• Appearance by Queen Elf at 3 company events
  (excluding 12/10-25)
• Print
• Placement of company logo placed on thank you
  cards and newsletter
• Investment 50,000

7
Childrens Elf Party Sponsorship

• 2 On-Air Media Schedule (NBC11,T48)
• Air your commercial between November-December
  2006. 12,500 spot bank
• Production (NBC11,T48
• 2 of companys own PSA announcements included
  (English, Spanish)
• Video Audio Tagged Promotional Announcements
• Minimum 80 shared promotion commercials airing
  November-December 2006 on both stations
• On-Site
• Banner placement at Elf Warehouse-Play area and 1
  kick-off luncheon
• Queen Elf appearance at 2 events
• Print
• Company logo placed on FGT donor wall
• Investment 25,000

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Volunteer Sponsorship

• 2 On-Air Media Schedule (NBC11,T48)
• Air your commercial between November-December
  2006. 10,000 spot bank
• Production (NBC11,T48
• 2 of companys own PSA announcements included
  (English, Spanish)
• Video Audio Tagged Promotional Announcements
• Minimum 60 shared promotion commercials airing
  November-December 2006 on both stations
• On-Site
• Banner placement behind volunteer training area
  (4x10)
• Banner placement at awards luncheon
• Queen Elf appearance at 1 events (excluding
  12/10-25)
• Print
• Company logo placed on 4,000 volunteer thank you
  cards 10,000 newsletters
• Investment 15,000

9
Virtual Elf Sponsor

• On-Air Media Schedule (NBC11,T48)
• Air your commercial between November-December
  2006. 8,000 spot bank
• Production (NBC11,T48
• 2 of companys own PSA announcements included
  (English, Spanish)
• Video Audio Tagged Promotional Announcements
• Minimum 40 shared promotion commercials airing
  November-December 2006 on both stations
• On-Site
• Company name on FGT donor wall
• Print
• Logo tag on FGT Posters
• Banner placement in the Elf Workshop
• Investment 10,000

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Sample Script

• Im Kris Olson from Microsoft. Our employees
  help collect holiday gifts for needy children in
  the Bay Area every year. We encourage you to do
  the same. Visit familygivingtree.org for
  information on how you can get your company
  involved and make the holidays brighter for Bay
  Area families this season.

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Online Exposure with NBC11.com

• NBC11.com will feature the Family Giving Tree
  Program on our online Community Page
• NBC11.com will give your company a tile ad on
  this page providing a direct link to your website
• All PSAs will direct viewers to this page to
  make their donations to the program

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Additional Exposure On NBC 11 Telemundo 48

• In addition to your media schedule, NBC11 and
  Telemundo 48 will include your logo on 20 PSAs
  per week for the Family Giving Tree Program
• PSAs will air between 5am and 12mid
• PSAs will be 05, 10, or 15 in length

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Program Summary

• Encourage other companies to support the Family
  Giving Tree
• Make a difference in the lives of more than
  63,000 Bay Area children and their families
• More awareness means more gifts for less
  fortunate children
• Showcase your companys support on air and online

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Investment

• As our partner, NBC11 asks that your company
  make the direct donation to the Family Giving
  Tree towards this media sponsorship program.
• In an effort to continue their community
  outreach awareness this investment will be tax
  deductible. (non-profit 5013c certified
  foundation)
• We look forward to partnering with you!