GeneTree Press Summary

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Agenda

• What is GeneTree?
• About Sorenson Media SMGF
• Scientific Background
• Privacy Ethical Concerns
• GeneTree Features/Demo
• Contacts

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• Who am I?
• How am I connected?
• Where do I belong?

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Market Forces
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What is GeneTree?

• GeneTree is a new company launching Oct. 23rd
• Collaboration between Sorenson Molecular
  Genealogical Foundation (SMGF) and Sorenson Media
• GeneTree is a family history sharing website
• Uses DNA to extend the concept of family
• Allows users to discover, share, and preserve
  their history

GeneTree has 3 Goals
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1. Extend the Concept of Family

• Understand individual histories in times before
  written records

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2. Connect Share with Close and Distant Family
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3. Preserve Share Family Memories
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About Sorenson Media

• Pioneer in compression technology software for
  Internet video since 1998
• Over 1.1 Billion video codecs distributed
  globally
• Video technology in Apple QuickTime and
  Macromedia Flash
• Flagship product market-leading Sorenson Squeeze
• Also enable publishing of user-created video with
  Sorenson Squish

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About SMGF

• Worlds most diverse DNA database linked to
  genealogical pedigrees

• 170 countries represented (roughly 90 of all
  countries)
• Spent over 7 years collecting samples
• Most informative set of Mitochondrial and Y-DNA
  samples

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Scientific BackgroundWhat is mtDNA and Y-DNA?
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What is a Haplogroup?

• A genetic population group originating in a
  geographical region

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Haplogroup Migration
1000s of Years Ago
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DNA Regions Ethical Concerns
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GeneTree Features

• Friends, Family, DNA driven social network
• Rich media publishing to preserve personal
  histories
• Search SMGF DNA/pedigree database for genetic
  matches
• DNAvigatortm and Haplogroup Predictor
• Ancestral homepages
• Family Tree Builder
• Privacy controls
• People request connectionyou decide to accept
• Initial communications are anonymously brokered
  by us

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GeneTree Features

• Friends, Family, DNA driven social network
• Rich media publishing to preserve personal
  histories
• Search SMGF DNA/pedigree database for genetic
  matches
• DNAvigatortm and Haplogroup Predictor
• Ancestral homepages
• Family Tree Builder
• Privacy controls
• People request connectionyou decide to accept
• Initial communications are anonymously brokered
  by us

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GeneTree Features

• Friends, Family, DNA driven social network
• Rich media publishing to preserve personal
  histories
• Search SMGF DNA/pedigree database for genetic
  matches

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Tactics

• GeneTree beta site live on Oct. 23rd
• GeneTree , Inc. licenses access technology from
• SMGF, Sorenson Media Sorenson Genomics
• DNA Testing Kits
• Level 1 Kit (HVR 1) 99
• Level 2 Kit (HVR 1,2,3) 149
• Free to join the GeneTree network

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Contacts
David Parkinson GeneTree Public
Relations dparkinson_at_genetree.com 1.801.971.2450
Peggy Hayes GeneTree Public Relations phayes_at_genet
ree.com 1.801.209.8813
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