MICE IN PERU

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MICE IN PERU
Comisión de Promoción del Perú para la
Exportación y el Turismo PROMPERU
By Norma Portilla Eduardo
Sevilla Taipei, September 2007
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SECTOR
INTRODUCTION TO PERU

• GDP 2006 US 81 billion.
• GDP per capita US 2,887.
• Fourth country in size in Latin America, after
  Brazil, Argentina and Mexico.

Source IMF
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INTRODUCTION TO PERU TOURISM SECTOR

• Peru receives 1,600,000 visitors annually.
• Accounts for 1.8 of GDP, second only to mining,
  and to10 of the working population.
• The arrivals of foreign tourists have increased
  progressively during the last 10 years, at an
  average annual rate of 12.
• Foreign tourist in Peru spends on average US
  1,114.
• Foreign tourists daily expenditure is US 86,
  while the MICE tourist spends US 119.

Source Perfil del Turista Extranjero 2006
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TOURISM SECTOR MICE

• In 2006, 55,734 tourists arrive for MICE (4 of
  arrivals).
• 83 of the MICE tourists are from the Americas
  (20 Chile, 11 United States and 9 Colombia).
  The rest come mainly from Europe.
• Profile postgraduate education, professionals.
• 67 come with their partners, which gives an
  opportunity for doing tourism and extending the
  stay.

Source Perfil del Turista Extranjero 2006
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TOURISM SECTOR MICE

• Main activities done by MICE tourists shopping
  80, leisure 44.
• Type of tourism urban 86, cultural 67, nature
  12, living cultures 9, sand and beach 11.
• MICE tourists return to Peru 59 has come more
  than once to Peru.
• High satisfaction 98 would recommend a visit to
  Peru.

Source Perfil del Turista Extranjero 2006
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WHY PERU?
Privileged geographical location in the centre of
South America Lima is strategically located at a
short distance from any city in South America.
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WHY PERU?
Ample connectivity more than 240 weekly flights
to the Americas has made it a hub for leading
international corporations. This city is the
gateway to the rest of the country and has a
recently remodelled international airport.
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WHY PERU?
Adequate infrastructure and services to develop
incentive trips and small and medium meetings,
conventions and events.
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WHY PERU?
Wide variety of natural and cultural venues
archaeological and natural sites, squares,
museums, manor houses, as well as cosmopolitan
installations all perfectly capable to become
the ideal scene to stage an event.
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WHY PERU?

• Home of ancient civilizations and host to a
  unique natural and cultural richness and
  diversity.
• Variety of leisure activities cultural
  attractions, exquisite cuisine, natural
  sceneries.
• Important tourist icon Machupicchu.

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WHY PERU?

• Mild weather all year long.
• High-quality services and Iperu, tourist
  information and assistance service.

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INFRASTRUCTURE
INFRASTRUCTURE HOTELS IN LIMA
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INFRASTRUCTURE HOTELS IN LIMA
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STRATEGIC FOCUS

• Exclusive destination.
• Regional meetings, conventions and exhibitions.
• Small and medium size groups.

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OUR OFFER TO THE INCENTIVES MARKET
EXCLUSIVENESS
Plenty of cultural attractions ancient cultures,
oldest civilization in the Americas (Caral
3000BC), 8 sites declared World Heritage by
UNESCO, Machupicchu is one of the new seven
wonders.
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OUR OFFER TO THE INCENTIVES MARKET
EXCLUSIVENESS
Exotic, authentic and unique destination.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Focus on small and medium meetings of 300-500
people, and up to 1500.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Main cities -Lima, Cusco and Arequipa- declared
World Heritage by UNESCO.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Only capital city in South America built by the
Pacific coast.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Unique venues archaeological sites, squares,
museums, manor houses.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Cultural and gastronomic attractive.
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OUR OFFER TO THE MEETINGS, CONVENTIONS AND
EHIBITIONS MARKET
TOTAL EXPERIENCE
Interesting sites for pre and post tours (Cusco,
61 natural areas, North-Amazonic circuit).
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APEC 2008 MEETINGS

• It is estimated that more than 14,000 delegates
  will come to Peru during the 49 APEC meetings.
• 10 cities will be the venues for the various
  meetings Lima, Iquitos, Cusco, Piura, Arequipa,
  Tacna, Tumbes, Callao, Chiclayo and Trujillo.

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www.peru.info