puts your name on peoples lips'

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• puts your name on peoples lips.

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The State of the Nation

• Christian music in Australia the stats
• Conference Hillsong Conference
• Date 7 July 2008
• Location ACER Arena, Sydney
• Presenter Wes Jay

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The roadmap

• US Christian music sales
• Australian music sales
• The digital revolution
• Christian music in Australia
• Where people purchase Christian music
• Gold and Platinum Awards
• ARIA chart success
• Aussie artist sales worldwide
• Grammy Awards and nominations
• Dove Awards
• Publishing success
• The Aussies getting the airplay
• The Rock Across Australia chart

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Audio sales US CCM sales

• 2007 USA Gospel music sales
• Turnover 500m
• Units 53m
• Market share 6.6
• Source Gospel Music Association, USA

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Audio sales - Australia

• Turnover of audio music sales is steadily
  decreasing in Australia. Since 2001, sales have
  fallen a total of 35.
• 2001 647.6m
• 2002 609.5m (-5.88)
• 2003 573.0m (-5.99)
• 2004 540.0m (-5.76)
• 2005 474.5m (-12.1)
• 2006 462.5m (-2.5)
• 2007 422.7m (-8.6)
• Source ARIA (for consistency includes digital,
  but does not include DVD/Videos)

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Audio sales digital revolution

• Digital audio sales are taking off!
• 2003 0.1m 0.001 of total music sales
• 2007 100m 24 of total music sales
• 2012 ? 50 (IBIS prediction)
• Source IBIS Business Report 2008

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Audio sales
r

• Australian Christian Music turnover
• 2001 23m
• 2002 25m
• 2003 30m
• 2004 30m
• 2005 30m
• 2006 23m?
• 2007 15m?
• Source Woodlands Media estimate

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Audio sales Christian Music

• Christian musics share is approx equal to
  country music, but greater than classical, jazz
  and soundtracks combined.
• 2001 4.0
• 2002 4.8
• 2003 5.2
• 2004 5.6
• 2005 6.3
• 2006 3.2
• 2007 3.5
• Source The Rock Across Australia

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Audio sales - segments

• Where people buy Christian music
• CBA market 75
• Internet 10
• direct sales (gigs) 15
• mainstream 10
• Source Woodlands Media estimate

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Gold and Platinum Awards

• 29 audio titles have gained gold or platinum
  status in Australia
• 23 (79) of these in past ten years
• 24 (83) are Australian recordings
• 19 (66) awarded to Hillsong

Source ARIA/TRAA
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Gold and Platinum Awards
By Decade

• More Christian music has gained accreditation as
  gold or platinum sellers in the 2000s than
  previous three decades
• 2000s 17 (59)
• 1990s 6 (23)
• 1980s 3 (11.5)
• 1970s 3 (11.5)
• Source ARIA/TRAA

Source ARIA/TRAA
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Gold and Platinum Awards
Pre 1990
Source TRAA
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Gold and Platinum Awards
1990 - 1999
Source ARIA/TRAA
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Gold and Platinum Awards
2000 - 2002
Source ARIA/TRAA
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Gold and Platinum Awards
2002 - 2008
Source ARIA/TRAA
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Gold and Platinum Awards
Related
Source ARIA
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Gold and Platinum Awards
Close
Source ARIA/TRAA
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Gold and Platinum Awards
DVDs

• A total of eight DVD titles have gained gold or
  platinum status in Australia.

Source HILLSONG
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Gold and Platinum Awards
DVDs
Source HILLSONG
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Worldwide Audio Sales

• Hillsong
• newsboys
• Rebecca St James
• Sr Janet Mead

9 000 000 6 000 000 4 000 000 2 000 000
Source TRAA
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Grammy Awards

• Rebecca St James 1999Pray

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Grammy Award nominations

• Paul Colman Trio 2003 New Map of the World
• newsboys2004 Adoration1997 Take Me To Your
  Leader1995 Going Public1993 Not Ashamed

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Dove Awards

• Paul Colman Trio 2003 New Artist of the Year
• Rebecca St James2002 Special Event
  Album Prayer of Jabez
• Michelle Tumes2000 Special Event
  Album Streams
• Gospel Music Association

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Dove Awards

• newsboys1999 Short Form Video Entertaining
  Angels
• 1997 Recorded Music Packaging Take Me To
  Your Leader
• 1995 Rock Album of the Year Going Public
• 1995 Best Recorded Song of the Year Shine
• Gospel Music Association

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Dove International Awards

• Hillsong United
• 2006 International Impact Award
• Darlene Zschech
• 1999 International Impact Award
• Steve Grace1996 International Impact Award
• Gospel Music Association

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Aussie Dove Nominations 2008

• Hillsong United
• Group Of The Year
• Praise and Worship Album
• Darlene ZschechFemale Vocalist Of The Year
• Gospel Music Association

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Aussie Dove Nominations 2008

• Hillsong Kids
• Childrens Music Album
• newsboys
• Pop/Contemporary Album
• Gospel Music Association

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Previous Dove Nominations

• Darlene Zschech
• 2000 Songwriter of the Year
• Darlene Zschech
• 1998 Shout To The Lord Song of the Year
• Darlene Zschech
• 1997 Shout To The Lord Album of the Year
• Gospel Music Association

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Special Awards

• Darlene Zschech
• 2004 Best International Album Kiss of
  Heaven (Brazilian Dove Awards)
• Gospel Music Association

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Mainstream chart success

• Hillsong ARIA chart success
• 2007 6 Savior King
• 2007 6 All Of The Above
• 2005 2 God He Reigns
• 2004 1 For All Youve Done
• 2003 3 Hope
• 2002 4 Blessed
• Source ARIA/Hillsong

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Mainstream chart success

• C3 ARIA chart success
• 2008 59 For Your Glory
• 2007 38 Here We Go (single)
• Source C3.ARIA

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Mainstream chart success

• Other chart successes
• 2000 2 MaryMary Shackles (Praise You)
• 1973 3 Sr Janet Mead The Lords Prayer
• 1971 8 Colleen Hewett Day By Day
• Source ARIA/The Book

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Publishing

• Australian music publishing export income
• An estimated 25-30 of the total Australian music
  publishing export income is derived from
  Christian and gospel songs.
• Source Steve McPherson Hillsong/AMPAL

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Performances

• How good is this!
• An estimated 35 million people sing Shout To the
  Lord each week in churches worldwide.
• Source CCLI

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Radio Airplay

• 2007
• newsboys
• Michelle Tumes
• Rebecca St James
• Tanya Gordon
• Compliments Of Gus
• Hillsong United
• Source TRAA

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Radio Airplay

• 2006
• Nathan Tasker
• Rebecca St James
• newsboys
• Paul Colman
• Simeon
• Source TRAA

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Radio Airplay

• 2005
• newsboys
• Paul Colman
• Nathan Tasker
• Reuben Morgan
• Simeon
• Source TRAA

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Radio Airplay

• 2004
• Paul Colman Trio
• Darlene Zschech
• Alabaster Box
• Simeon
• Nathan Tasker
• Source TRAA

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Radio Airplay

• 2003
• Rebecca St James
• Paul Colman Trio
• Roma Waterman
• newsboys
• Darlene Zschech
• Source TRAA

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Sales facts

• What is a good sales result?
• 35 000 Exceptional achievement
• 15 000 Excellent seller with radio retail
  constant tours
• 6 000 Good seller with radio retail tours
• 2 000 Good seller with radio or tours
• lt 500 majority of Aus CDs (no promo)
• Source TRAA

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Sales facts

• What of my sales comes from retail?
• More than 95 direct sales
• Less than 5 retail sales
• Source TRAA

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Website
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• puts your name on peoples lips.