Expert Podcasting RSS

1
Expert Podcasting RSS Websites What Works
For Online Listeners

• Make listening and subscribing easy
• Craig Shoemaker
• craig_at_polymorphicpodcast.com

2
Who is Craig Shoemaker?

• Podcaster
• Polymorphic Podcast
• Author Speaker
• Beginning Ajax with ASP.NET
• Beginning "Microsoft Atlas
• Software Engineer
• PDSA, Inc.

3
What Will We Talk About?

• How design sites focused on listener?
• How generate, maintain and protect RSS?

4
Notes Links

• Silence cell phones
• Use microphone

5
What Will We Talk About?

• RSS
• Websites
• Will user PP as guide

6
What Will We Talk About

• Technical warnings

7
User Centered Design

• User Centered Design

8
User Centered Design

• Simplicity
• Beyond the blog
• Minim design

9
User Centered Design

• Focus on latest show
• Duration
• File size
• Release date
• Link to show notes

10
Kinds of Shows

• Time Sensitive
• Topical
• Interview
• Music

11
Discovery

• By Topic
• Blog tags
• By Guest
• People
• By Date
• Dont forget!

12
Any one have ideas for other Discovery methods?

• Duration
• Limited time
• Level
• Technical 101, 201

13
Stay Connected

• Opt In
• Capture email
• Free service

14
Play Nice with Newbies

• Welcome Newcomers
• Introduce show
• Audio
• Bio text

15
(No Transcript)
16
(No Transcript)
17
Subscribing to Your Show

• Most site link to RSS
• Confusing
• Non-geek scary
• FeedBurner helps still confusing

18
User Centered Design

• Subscribe panel
• Protects from RSS
• Makes RSS URL selection easy
• Logo or textbox get you feed
• iTunes

19
(No Transcript)
20
Subscribing to Your Show

• Use podcast logo
• Standard
• Creative Commons License

21
Subscribing to Your Show

• Dont want to code?
• Check out the generator

22
Subscribing to Your Show

• IE 7
• New
• In new MS OS
• Auto discovery
• Notice separate feeds
• Need the code to do it

23
Subscribing to Your Show

• Nice but,
• Have to manually check box for enclosures

24
Subscribing to Your Show

• Dont want to code?
• Generate
• Summarize subscribing

25
Make Listening Easy

• Got people to your site
• Got some to subscribe
• Now
• Listen on the web

26
Flash Players

• What is a Flash Player?
• Browser plugin
• Small file
• Player on homepage
• To play latest show
• Wimpy player

27
Flash Players

• Different kinds different purposes
• WordPress plugin
• Reads ID3 tags
• Fades out

28
Flash Players

• Source Forge button
• In obtrusive

29
(No Transcript)
30
All Web 2.0-like

• What is Web 2.0?
• New user experience
• What is Ajax?
• The engine
• Background updates

31
All Web 2.0-like

• Flash player with Ajax
• Metrics on
• Play
• Pause
• Stop
• Any interested Flash developers?

32
File Wrapping

• Expose your MP3 as
• Windows Media Player
• Real Media
• MP3

33
Putting it All together
34
RSS Management

• Really Simple Syndication
• Not hard
• Some missteps possible

35
Separate RSS Feeds

• Multiple blog posts push podcasts down
• Note Feeds URLs read natually

36
URL Wrapping

• Promote URL with your domain name
• Easier to remember
• Give you more control

37
RSS Generation
38
Manual Generation

• 2 propeller head rating
• RSS is easy
• But unreliable!

39
Blog Engines

• Advantages
• Probably gen valid RSS
• Disadvantages
• Might be slow to update RSS

40
Tool Generation
41
Reinvented Software Feeder

• iTunes Preview
• Mac only

42
FeedForAll

• Import existing feed

43
List Garden

• Item Templates
• Read MP3 metadata

44
Dynamic Generation

• Read ID3 tags from MP3
• Database?
• Flexibility
• Scheduling
• Immediate updates to RSS

45
Eschew Evildoers

• Protect from bad practices
• Two types of hijacking
• Direct read
• Copy

46
What Wont Work

• FeedBurner can be read
• URL Redirecting
• Same as FeedBurner
• White listing
• What is it?
• Limits who reads your feeds
• Feed can still be copied
• Renaming files
• Waste of time

47
What Wont Work

• URL Redirection will

48
What Will Help

• Prevention near impossible
• How will you stop someone reading your feed?
• Be proactive

49
Prevent Cross Site Scripting

• What is it?
• What is the danger?
• Autodiscovery link

50
Test for Cross Site Scripting

• Enter code into your entry box

51
Search Reletlessly

• Google will know the most about you

52
Look for Links

• Try different searches
• Link url
• Advanced search

53
Insist on Feed Claims

• What is a claim?
• Insist other directories use it

54
Community Accoutability?

• Jeffery Zeldman
• Web Standards Project
• Browser wars
• Stood up to MS Netscape
• Helped bring order

55
Sample Questions

• Anyone starting a watchdog org?