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Mobile Platforms for Digital Publishing

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Monetize existing assets / additional revenue stream. Increase audience reach and scope ... Monetization. Advertising / Sponsorship Revenue Model. Subscription ... – PowerPoint PPT presentation

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Title: Mobile Platforms for Digital Publishing


1
Mobile Platforms for Digital Publishing Potential
and Limitations
2
Mobile Platforms for Digital Publishing Potential
  • 2.5 billion mobile phones vs. 1 billion PC
    globally
  • Mobile content market to reach 40 billion by
    2010
  • Ad spent on mobile to reach 14 billion by 2011
  • Monetize existing assets / additional revenue
    stream
  • Increase audience reach and scope
  • Increase level of interactivity with your readers

3
Mobile Platforms for Digital Publishing Limitation
s
Challenges
  • Content
  • Create a better experience for your mobile user.
  • Give your content new context
  • Distribution pick your position in the value
    chain.
  • Monetization
  • Advertising / Sponsorship Revenue Model
  • Subscription / PPA Revenue Model

4
Mobile Platforms for Digital Publishing Speakers
Robert Bosch General Manager, Welt Online, Axel
Springer, Germany
Dr. Reiner Deutschmann Executive Vice President
Mobile Internet, TMobile, Germany
Kathleen Kennedy SVP, Business Development,
Technology Review, USA
Markus Grindel SVP, Marketing Director Intl
Publishing, Playboy London
5
Mobile Platforms for Digital Publishing Potential
and Limitations
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