Youve Come a Long Way, Babyor Have You - PowerPoint PPT Presentation

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Youve Come a Long Way, Babyor Have You

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Youve Come a Long Way, Babyor Have You – PowerPoint PPT presentation

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Title: Youve Come a Long Way, Babyor Have You


1
Youve Come a Long Way, Babyor Have You?
  • The Female Image in Advertising

2
  • Common Stereotypes
  • The womans place is in the home
  • Women do not make important decisions or do
    important things
  • Women are dependent and need mens protection
  • Men regard women primarily as sex objects

3
  • These stereotypes are depicted in advertising
    through the following means
  • Body Cropping
  • Active Male/ Passive Female
  • Motherhood

4
  • Chase Sanborn Coffee
  • 1952
  • Courtesy of the Advertising Archives

5
  • Alcoa Aluminum
  • 1953
  • Courtesy of the Advertising Archives

6
  • Morris Oxford
  • 1958
  • Courtesy of the Advertising Archives

7
  • Kenwood Chef
  • 1961
  • Courtesy of the Advertising Archives

8
  • Drummond Sweaters
  • 1968
  • Courtesy of the Advertising Archives

9
  • Triumph International
  • 1969
  • Courtesy of the Advertising Archives

10
  • Mini Automatic
  • 1970
  • Courtesy of the Advertising Archives

11
  • Virginia Slims
  • 1972
  • Courtesy of www.TobaccoAds.com

12
  • Secret
  • 2005
  • Cosmopolitan Magazine

13
  • Puma
  • 2003
  • Fitness Magazine

14
Axcelerate by Speedo 2005
15
  • Adidas
  • 2004
  • Shape Magazine
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