Youve Come a Long Way, Babyor Have You

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Youve Come a Long Way, Babyor Have You?

• The Female Image in Advertising

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• Common Stereotypes
• The womans place is in the home
• Women do not make important decisions or do
  important things
• Women are dependent and need mens protection
• Men regard women primarily as sex objects

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• These stereotypes are depicted in advertising
  through the following means
• Body Cropping
• Active Male/ Passive Female
• Motherhood

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• Chase Sanborn Coffee
• 1952
• Courtesy of the Advertising Archives

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• Alcoa Aluminum
• 1953
• Courtesy of the Advertising Archives

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• Morris Oxford
• 1958
• Courtesy of the Advertising Archives

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• Kenwood Chef
• 1961
• Courtesy of the Advertising Archives

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• Drummond Sweaters
• 1968
• Courtesy of the Advertising Archives

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• Triumph International
• 1969
• Courtesy of the Advertising Archives

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• Mini Automatic
• 1970
• Courtesy of the Advertising Archives

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• Virginia Slims
• 1972
• Courtesy of www.TobaccoAds.com

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• Secret
• 2005
• Cosmopolitan Magazine

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• Puma
• 2003
• Fitness Magazine

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Axcelerate by Speedo 2005
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• Adidas
• 2004
• Shape Magazine