Bubble Bubble Revolution

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Bubble Bubble Revolution
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Our Executive Members

• President Elizabeth Asplund
• VP of Operations Cindy Hsu
• VP of Marketing Eileen Hwang
• VP of Finance Evelyn Chan
• VP of Development Dominic Jonak

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Overview

• BBR Basics
• Our Strategy for Success
• Operations
• Marketing
• Finances
• Development

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Responding to Demand

• Need for off-campus meeting places here in
  Pittsburgh
• Students under 21 need gathering spots that are
  alcohol-free, yet age-appropriate.
• Nationwide Demand
• Proven success of Bubble Tea on other college
  campuses, including CMU.

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Our raison d'être

• A new, healthy, social environment
• An alternative to bars
• Priced for students on a budget

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BBR 101

• Specialize in Bubble Tea, and feature a wide
  variety of beverages and snacks
• Offer games, entertainment, and a study area
• Located on Craig Street in Oakland

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Bubble Bubble Revolution

• BBR Basics
• Our Strategy for Success
• Operations
• Marketing
• Finances
• Development

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Food and Drink Details

• Beverages
• Bubble Tea and generic drinks
• Priced from 2.503.50
• Bought wholesale from online supplier
• Shipments delivered monthly
• Food
• Priced from 1.204.00
• Sandwiches, Salads, Pastries, Bagels
• Supplied by Maucinis Bakery
• Daily deliveries to ensure freshness

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Interactive Gaming

• ChannelBeat Entertainment
• Dance Dance Revolution
• Samba De Amigo
• Foosball table
• Air Hockey table
• Promote Socialization Among Customers
• Charge
• 1.00 per credit 1 credit 35 games

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Live Entertainment

• Free weekly live entertainment
• Local acts
• Sound equipment provided by BBR
• Supply from Best Buy

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Hours of Operation

• School Hours
• 2PM to 2AM, 7 days a week
• Summer Hours
• 2PM to 9PM, 7 days a week

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Our Employees

• 1 full-time manager
• Paid an annual salary of 50,000
• Experience in dining services
• 56 part-time staff
• Paid 10/hour before 9pm, 15/hour after 9pm.
• Cashiers, waiters/waitresses, sound technician

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The BBR Location

• Location
• Corner of Craig Street and Forbes Avenue
• 3000 sq. ft. leased
• 2 bathrooms and 1 office room
• Interior Renovations
• Decorate with a modern décor
• Build a 20ft. by 10ft. stage
• Construct a large bar area
• Purchase comfortable furniture

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Bubble Bubble Revolution

• BBR Basics
• Our Strategy for Success
• Operations
• Marketing
• Finances
• Development

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Our Target Audience

• 25,000 students in Oakland Area
• CMU, Pitt, Oakland Central Catholic
• Survey of CMU students
• 50 are interested in Bubble Tea

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Personal Marketing Strategies

• Develop a customer base
• Accept CampusExpress and PittFunds
• Distribute menus in dorms and bulletin boards
• Offer special seasonal and event-related
  promotions
• Provide Loyal Customer cards
• After 10 drinks, the 11th is free

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Media Advertisements

• Advertise in school papers
• The Tartan
• Pitt News
• Advertise on local radio stations
• 88.3 WRCT
• 93.7 WBZZ
• 105.9 WXDX
• Create website
• www.bbr.com

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Marketing Costs
Total Marketing Cost 30,974
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Bubble Bubble Revolution

• BBR Basics
• Our Strategy for Success
• Operations
• Marketing
• Finances
• Development

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Expenses Year 1
Total Projected Cost 276,417
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Expenses 3 Years
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Revenue Year 1
Total Revenue 101,669
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3 Year Projection
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Capital Structure

• Personal Finances
• 200,000
• Request for funding
• 350,000
• Cover first and second year costs

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Bubble Bubble Revolution

• BBR Basics
• Our Strategy for Success
• Operations
• Marketing
• Finances
• Development

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Short Term First 3 Years

• Develop loyal customer base
• Marketing
• Demonstrate our commitment to students
• Customer service
• Responsive to suggestions
• Prepare to expand

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Long Term

• 5 additional cafes around Pittsburgh
• Downtown, Shadyside, North Side, McKeesport,
  Greensburg
• Incremental expansion
• Maintain a focus on the customers
• Other metropolitan areas
• Boston, New York City

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Potential Risks

• Bubble Tea - just a fad?
• Proven results in other countries, and positive
  results from startups in America
• Keeping up with trends while appealing to
  everyone
• Games
• Constantly changing selection

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Our Values

• Responsibility
• Provide a healthy social atmosphere for our
  patrons and a positive environment for our
  employees.
• Philanthropy
• Give back to the community by sponsoring local
  philanthropies.
• Community
• Consider the best interests of our patrons in
  making business decisions.

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BBR A Neighborhood Café

• Aims to be a hangout considered a home away from
  home
• Responds to market demand and changes with
  technology and trends
• Caters to the individual with friendly,
  personalized service

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Questions?
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BBR Locations
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Menu Beverage Choices

Bubble Tea Bases
Bubble Tea flavors can be customized by mixing up
to 3 different flavors. Additional tapioca pearls
or fruit pieces for 25 cents.
Bubble Tea Flavors
AlmondBananaBlueberryCantaloupeCherryCocoaCo
conutCoffeeCranberryGreen Apple
GuavaHoneydewKiwiLemonLycheeMangoMintMocha
OrangePeach
PeanutPearPineappleRaspberryRed
BeanStrawberryTaroVanillaWatermelonWild Berry
Other Beverages
Chocolate Milk Shake 2.50 Vanilla Milk
Shake 2.50 Coffee Latte 2.25 Coffee
Mocha 2.25 Cappuccino 2.50
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Menu Deli and Bakery goods

• Bakery Snacks
• Bagel 1.50
• Croissants 1.25
• Scones 1.20
• Cinnamon Buns 1.50
• Sandwiches
• Turkey 3.00
• Ham and Cheese 3.25
• Tuna Salad
• Salads
• Chicken Caesar 4.00
• Antipasto 2.60

Cakes (per Slice) Black Forrest 3.50 Chocola
te Caramel 3.20 German Chocolate 3.00 Tiramisu
3.75 Vanilla Cheesecake 3.55
All bakery items are provided by the award
winning Maucinis Bakery. Bread and pastries
are made from scratch each day from all-natural
ingredients.
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Special Promotions

• We will offer special discounts during the
  following events
• Grand Opening
• Back to School and Finals Week
• Popular events such as Homecoming, Carnival,
• Holidays such as Halloween, Valentines Day, and
  Labor Day
• After School Specials

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Expenses Year 1

• Hourly Labor (46) 109,260
• Salaried Labor (25) 60,000
• Capital Expenses (13) 63,377
• Operating Expenses (16) 43,780
• __________________________________
• Total Cost 276,417

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Revenues Year 1

• Bubble Tea (77) 35,058
• Food (15) 12,270
• Entertainment (8) 3,506
• ______________________________
• Total Revenue 50,834

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Expenses
Year 1
Year 2
Total Cost for Year 1 276,417
Total Cost for Year 2 277,872
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Cost Structure

• Labor Costs
• Manager
• Cashier/Waitresses
• Capital Costs
• Bubble Tea Machines
• DDR/Gaming Machines
• Music Equipment

• Operating Costs
• Rent
• Utility
• Marketing (advertising)

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Revenues
Years 1 and 2
Total Revenue for Year 1 50,834 Total Revenue
for Year 2 304,974
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Revenue Structure

• Revenues
• Bubble tea
• Deli and baked goods
• Entertainment (DDR, games, and music)

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