National Water Week 2228 March, 2004

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National Water Week 22-28 March, 2004
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Background

• An annual National awareness programme
  re-iterate value of water and need for
  sustainable water management
• National and Provincial events
• Multi-media Communication Campaign
• Coincide with Governments 10 Years of Democracy
  Celebrations
• Campaign highlights achievements during the first
  decade of democracy
• Re-dedication to challenges that remain
• Role water has played in improving social and
  economic lives of South Africans

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Campaign Vision

• The campaign is influenced by local needs and
  international trends
• Increased awareness of process towards realising
  right to access to water as a constitutional
  right
• Builds on WASH campaign
• Ensuring cleanliness integrity of water sources
  oulets
• Ensuring sustainability of water resources
• Highlighting the link between water health

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Campaign Vision cont.

• Empowering communities, especially women
• Developing aware responsible society across
  entire demographic spectrum
• Supporting Baswe Le Metse Awards
• Supporting Women in Water Awards
• Celebrate water as a source of life

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Campaign Theme

• Slogan Water washing away poverty
• Role water has played in improving social and
  economic lives of South Africans
• Poverty alleviation road to sustainable
  development of our nation

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Campaign Creative

• Water washing away poverty
• Graphic role water plays in poverty alleviation
  social equity (emphasis on rural women
  children)
• Water Poverty alleviation freedom to learn,
  work, grow (Health - Dignity - Life)
• 10 years of democracy, 10 Million more served
• Re-dedication to the under-served
• Calling all South Africans to conserve water to
  help build a better life for all

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Campaign Elements

• National regional press campaign
• Independent Newspapers feature
• Sowetan feature
• Magazines campaign (specialist general)
• National, regional community radio campaign (11
  languages)
• Radio TV public service announcements
• Posters (11 languages)
• Billboards

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Campaign Elements cont.

• T-shirts caps
• Women in Water Awards continuity
• Baswe Le Meetse Awards continuity

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Calendar of Events - 2004

• 19 March, Gauteng , Women In Water Awards
• 22 March, KwaZulu/Natal, Event at Midmar Dam
• 23 March, North West, Official handover of the
  Makapanstadt Water Supply and Reticulation
  project
• 23 March, Gauteng, Johannesburg Water Festival

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Calendar of Events cont.

• 24 March, Eastern Cape, Official Launch of the
  Japanese funded Rural Water Projects Umtata
• 25 March, Limpopo, Official launch of the Mapela
  Water Works
• 26 March, Gauteng, Youth In Water Awards
• 27 March, Free State, Official launch of the Fika
  Phatsoe Purification Plant
• 28 March, Western Cape, Official opening of the
  Rietpoort Water Supply Project

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Provincial Co-ordinators

• Region Name Telephone Cell no
• Eastern Cape Nellie Baai [phone] 072 117
  5002
• Free State Mamaimane Dilawane [phone]
  082 804 8695
• Gauteng Steven Ntsoeng [phone] 082 801
  2997
• KwaZulu-Natal Nonala Ndhlovu [phone] 083
  419 2651
• Limpopo Nicolas Magada [phone] 082 808
  9571
• Mpumalanga Cyril Dlamini [phone] 082 530
  7363
• Northern Cape Ipelegeng Mongale (053)
  831-4125 082 425 6982
• North West Batseba Makhapela [phone] 082
  802 4754
• Western Cape Mandi Zenzile [phone] 083
  257 0282

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National Co-ordinators

• Name Telephone Cell no
• Babs Naidoo [phone] 082 807 3547
• Hayley Rodkin [phone] 082 802 2895
• Shahindran Moonieya [phone] 082 802 2880
• Relebogile Mohatlane [phone] 083 481 4726

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THE END