China and the Global Publishing Market

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China and the Global Publishing Market

• Publishing Workshop, Beijing, September 4, 2007
• H. Dirk Koehler, Publisher, The World Bank,
  Washington, DC
• I want to thank Kathleen Louise Peddle, intern in
  the World Banks Office of the Publisher for her
  support in researching and putting together these
  slides.

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Number of Native Speakers (millions)
Source http//encarta.msn.com/media_701500404/Lan
guages_Spoken_by_More_Than_10_Million_People.html
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More than Native Speakers
The English-Speaking Worlds population includes
Australia, Canada, Ireland, New Zealand, South
Africa, UK, US, Guyana, Jamaica, Bangladesh,
India, Pakistan and Sri Lanka
4
Distribution of Native English Speakers in the
Major Publishing Markets (millions)
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Distribution of the Total Number of Native and
Second-Language English Speakers (millions)
Total 941 m
David Crystal, 2005
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From Speakers to Book Markets
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From Speakers to Book Markets
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Distribution of Annual Sales China and the
English-Speaking World
Total US 51bn
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Distribution of Annual Sales The
English-Speaking World
Total 35.91 USbn
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The United States of America

• 28.2 US bn sales per annum
• 15,000 publishing companies
• 195,000 new titles published per annum
• 5,238 booksellers
• 6,000 public libraries
• 58 million broadband subscribers
• 211 million Internet users

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SWOT Analysis of the US Market
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The United Kingdom

• 3.71 US bn sales per annum
• 2,275 publishing companies
• 200,000 new titles published per annum
• 3,100 booksellers
• 4,600 public libraries
• 13 million broadband subscribers
• 38 million Internet users

13
Australia

• Approx 1 US bn sales per annum
• Approx 450 publishing companies
• Approx 10,000 new titles published per annum
• 2,300 booksellers
• 2000 public libraries
• 4 million broadband subscribers
• 15 million Internet users

14
Canada

• 2 US bn sales per annum
• 493 publishing companies
• 11,500 new titles published per annum
• 2,000 booksellers
• 8 million broadband subscribers
• 22 million Internet users

15
South Africa

• 0.3 US bn sales per annum
• 158 publishing companies
• 3,000 new titles published per annum
• 580 booksellers
• 1,200 public libraries
• 0.3 million broadband subscribers
• 5.1 million Internet users

16
New Zealand

• 0.2 US bn sales per annum
• 100 publishing companies
• 2,266 new titles published per annum
• 370 booksellers
• 0.6 million broadband subscribers
• 3.2 million Internet users