Title: National Launch Call Indirect Channel
1National Launch CallIndirect Channel
- Day 1 Launch
- September 2005
2Agenda
- Leadership Team
- Company Positioning
- Handset Lineup(s)
- Primary iDEN Phones i265, i530, i730, i760, i850
- Primary CDMA Phones A560, vi2300, A840, MM8300
- Pricing Promotions
- Handset
- Service Plans
- Wireless Data Services
- Data Devices
- Data Services (Bundles)
- EVDO Ready Connection Cards Plans (includes
AirCard 580) - Enhanced Products
- GoodLink
- Equipt for Business / Sprint 5-99 Program
- Referral Program (Indirect Company Stores Only)
- Product Management SR, Phone Return, Upgrade
Policy - Advertising Merchandising
3Leadership Team
- Keith Schneider
- VP, Indirect Distribution
- Terry Jones
- Director, 3rd Party Agents - Locals
4Company Positioning
- Sprint and Nextel have come together, offering
more choice and flexibility. This powerful
combination brings you access to more products,
more service and more of what you need-to do more
of what you want. Welcome to a future full of
possibility. We are the new Sprint, and - YES YOU CAN
5Cross Channel iDEN Phones
6i530. Compact. Durable.
TARGET CUSTOMER Built for workers who require a
phone that is compact but also as tough as their
jobs, such as those in the construction,
manufacturing and transportation industries.
- FEATURES
- Meets military standards 810-F for dust, shock
vibration - Speakerphone
- GPS Enabled
- 600 Entry Contact Manager
- Available in Black or Yellow
- SPECS
- 3.7 (H) x 2.1 (W) x 1.2 (D)
- Weight 5.2 oz.
- Talk Time 165 minutes
- Standby Time 75 hours
7i850. Multi-Message. Multi-Task.
- TARGET CUSTOMER
- Individual and Business
- users who
- want a moderately priced, camera phone with
personalized features. - are looking to improve their workflow and cash
flow.
- FEATURES
- Built-in Camera
- 176x220 Color Display
- Multimedia Messaging
- Walkie-Talkie Menu Option
- Downloadable Games, Ring Tones Wallpapers
- Group Connect
- Direct Talk
- Direct Send
- GPS Enabled
- Speakerphone
- Pre-loadedJava Apps
- SPECS
- 3.5" (L) x 1.8" (W) x 1.1" (D)
- Weight 4.7 oz.
- Talk Time 165 minutes
- Standby Time 101 hours
8Cross Channel CDMA Phones
9a560
- TARGET CUSTOMER
- Individual and Business
- users who
- want a moderately priced, phone with clear
digital voice. - are looking to improve their workflow and cash
flow.
- FEATURES
- Voice memo/recorder
- Voice-activated dialing
- 39 ring tones
- Speakerphone
- Productivity tools
- Internal phone book
- T9 text input
- Intenna (internal antenna)
- 911 Emergency Location
- Sprint PCS Ready Link
- SPECS
- Dual-band/tri-mode
- Up to 3.3 hours talk time
- Standby time varies, depending on services used
- 1.13" x 1.42" STN display with 65K colors
10MM-8300
- TARGET CUSTOMER
- Individual and Business
- users who
- want a moderately priced, camera phone with
clear digital voice. - are looking to improve their workflow and cash
flow.
- FEATURES
- VGA camera with flash and digital zoom lens
- Camcorder
- Media player
- 3D graphics
- 17 ring tonesalso includes a Toby Keith Music
Tone - Personal tools and planner
- Voice-activated dialing
- Voice memo recorder
- Internal phone book
- T-9 text input
- Speakerphone
- SPECS
- Available in three colors!
- Dual-band/tri-mode
- Up to 3.5 hours talk time
- 1.12 x 1.40, 65K color LCD
11Rate Plans
These plans are for new Sprint markets. Doors
located in pre-merger Nextel Partners and
pre-merger Sprint affiliate territories will only
be able to offer those calling plans that are
supported on their legacy networks.
12Sprint Free Incoming Plans
Nearly 50 of all wireless calls are incomingwhy
pay for them?
- Available for both iDEN and CDMA
- Nights Weekends start at 9pm.
- Eligible for
- Mobile to Mobile Add-On 5/month
- Extended Nights Add-Ons 7pm Start _at_ 5, 6pm
Start _at_ 10 - Sprint Free Incoming Plans require a minimum 1YR
contract term
13Sprint Fair Flexible Plans
Adjustable anytime minutes with no huge overages!
- Available for both iDEN and CDMA
- Available Feature Add-Ons
- Mobile to Mobile Add-On 5/month
- Extended Nights Add-Ons 7pm Start _at_ 5/mo. , 6pm
Start _at_ 10/mo. - No roaming charges
- Sprint Fair Flexible Plans all require a 2YR
contract term
14Featured Add-Ons
- Extended Nights Weekends
- iDEN Pricing (Available only on current plans
with unlimited NW) - Nights Starting at 6 p.m. 10/month
- Nights Starting at 7 p.m. 5/month
- iDEN Customers on any legacy plan or any plan
without NW can buy one of the following - Nights Starting at 6 p.m. 20/month
- Nights Starting at 7 p.m. 15/month
- Nights Weekends Starting at 9 p.m. 10/month
- CDMA Pricing (Available on any plan with
unlimited NW) - Nights Starting at 6 p.m. 10/month
- Nights Starting at 7 p.m. 5/month
- CDMA Customers without unlimited NW
- Must also buy NW at 9 p.m. for 5/month
- Details
- 6pm and 7pm Add-Ons require a 2YR SA
- CDMA 9pm Add-On requires a 1YR SA
- iDEN 9pm Add-on does not require SA
- Sprint Mobile to Mobile
- Unlimited minutes to make or receive calls
to/from ANY Sprint phone, anytime, nationwide. - Pricing
- 5/month
- Details
- Only applies to calls made or received on the
Sprint iDEN or CDMA networks. - Does not include calls to/from Nextel Partners
subscribers. Customers can lookup Partners
subscribers phone numbers on www.nextel.com/m2m
15Key Changes to iDEN Pricing
- All Rate Plans will end in either 5.99 or 9.99
- Exception The 300 minute Fair Flexible plan
will remain 34.99 in order to provide an under
35 option to customers - 2YR Promotional Pricing is only available when
customers activate a 10 or more data service. - First month of the data service will be free
- Customer may call customer care to cancel within
the first month to avoid any charges - Nights Weekends that are included in Rate
Plans Nights begin at 9pm. Weekends are Friday
9pm to Monday 7am
16iDEN Plans Consumer/Business
- The following Consumer/Business rate plans are
also available for activation on iDEN handsets on
the iDEN network - National Power Plans
- National Unlimited NDC Plan
- Removed Enhanced Data Service Plan, Plus from
naming - New activation codes
- National 1,000 Plans
- National Team Share Plans
- Local Instant Connect Plans
- National Business Plans
- Revised access points and activation codes
- National Shared Minute Plans (Business)
- BlackBerry Plans (Business)
- Corporate Local Shared Plans (Business)
17iDEN Plans Public Sector
- The following Public Sector rate plans are also
available for activation on iDEN handsets on the
iDEN network - Government Value Plans
- Government Custom Plans
- Government Local Shared Plans
- Government Total Rewards Plans
- Government Total Rewards UDC Plans
18CDMA Plans Consumer/Business
- The following Consumer rate plans are also
available for activation on CDMA handsets on the
CDMA network - Sprint PCS Fair Flexible America for Families
Plans - Sprint PCS Fair Flexible America Plans
- The following Business rate plans are also
available for activation on CDMA handsets on the
CDMA network - Total Wireless Access Plans
- Free Clear Plans
19Nextel Walkie-TalkieSprints instant
communication solution
- Sprints leading walkie-talkie service is the
Nextel Walkie-Talkie service, formally known as
Direct Connect - Nextel Walkie-Talkie services instantly
connects Nextel users from across town, across
the country and across borders - Over 17 million customers (over 90 active
users of walkie talkie) - Over 13 years of experience
- Built-in to every Nextel phone
- Sprint will continue to support and sell the
Sprint PCS Ready Link service however it will not
be actively marketed or advertised. - Nextel Walkie-Talkie and Sprint PCS Ready Link
will not be interoperable. - Introducing new Nextel Walkie-Talkie pricing
- Nextel Local Walkie-Talkie minutes will continue
to be offered in most cellular rate plans - 10.00 Unlimited Nextel Nationwide Walkie-Talkie
Minutes - 10.00 Unlimited Nextel International
Walkie-Talkie Minutes - 10.00 Unlimited Nextel Group Walkie-Talkie
Minutes - Can only be added to Nextel Group Walkie-Talkie
capable phones.
20Wireless Data Services
21Wireless Data Services
- Key Benefits of New Data Services
- Consistent Portfolio of Services on iDEN and CDMA
networks - Improved Data Service Bundles that provide more
value through compelling promotions - Easy to Understand Naming and Descriptions
- Key Selling Points
- VALUE
- Data Service Plans offer the most value by
meeting the various needs of customers plus they
also feature promotions - One Month FREE on Select Data Bundles and
Messaging Plans - EASY
- Improved naming of streamlined plans offer a
clear options for customers
22iDEN and CDMA Packs
23BlackBerry Handhelds
- BlackBerry 7520
- For use on the iDEN Network
- The only BlackBerry with GPS navigation
- Combines Bluetooth-technology, Nextel
Walkie-Talkie and Speakerphone - New Feature BlackBerry Messenger
- Pricing Effective 9/1/05
- 449.99 SRP
- 374.99 1 YPP
- 299.99 2 YPP
- After 100 InstantRebate 199.99
- 149.99 Flat Price
- BlackBerry 7250
- For use on the CDMA Network
- Built-in Bluetooth-technology
- Pricing Effective 9/1/05
- 489.99 SRP
- 414.99 1 YPP
- 339.99 2 YPP
- Promotion 9/1-11/5/05
- 140 Instant Rebate
- 150 Service Credit
- Final 199.99
- IL/CL Requires 2YR Data Voice Plan Agreement
- GL Requires 2YR Data Voice Plan Agreement
24BlackBerry Service Pricing
- Key Changes to BlackBerry Service Plans
- BlackBerry 7520 (iDEN)
- Change from 3MB to 5MB
- Data Plans
- 200 to 100 text message allotment
- Overage changed from 0.15/text message to
0.10/text message - New order entry codes
- BlackBerry Data Plan is required with all active
BlackBerry 7520 handhelds - BlackBerry 7250 (CDMA)
- A BlackBerry Data Plan and is required with all
active BlackBerry 7250 handhelds. Activation of
a Voice Plan provides a 5 discount on Data Plan.
25Treo 650 (CDMA only)
- Available through FDT September 1, 2005
- Key Treo 650 Features
- Smart Device Palm OS 5. 5 and a SD I/O Expansion
Slot - Built-In Camera and Camcorder
- Built-In Bluetooth Wireless Technology
- 32 MB Memory
- Key Selling Points
- A PDA, Sprint PCS Phone and messaging device in
one - One device to manage voice and data
communications - Pricing
- 549.99 SRP
- 474.99 1 YPP
- 399.99 2 YPP
26EVDO Ready Connection Card and Plans
- EVDO Connection Card Promotion
- Offer Free Sprint PCS Sierra AirCard 580 for
Business Customers (CL or IL on NVP hierarchy) - Timing September 1 November 5, 2005
- Flexible Data Plan
- Promotion Unlimited Data Usage for 1st month
- 39.99/month includes up to 40 MB capped at
89.99 -
- Unlimited Data Plan
- 79.99/month includes unlimited data usage
- Use on any type of Sprint PCS card (Vision 1xRTT
or EV-DO)
Sprint PCS Connection Card SRP 249.99 Less
2-Year Contract Credit ( 150.00) Less
Promotional Discount ( 99.99) Net Price FREE
2-Year Subscriber Agreement and 79.99 Unlimited
Rate Plan Required
27GoodLink?Wireless Messaging Corporate Data
Access
28Programs Policies
29Nextel Equipt for Business
- Changes effective Sept. 1
- Greater benefits granted to accounts with 25 or
more units - Must be a corporate-liable (CL) account.
Individual-liable (IL) accounts are no longer
eligible to participate.
30Sprint PCS Nationwide Volume Program
- Sept. 1 New tiered structure!
31Referral Program
- Receive up to 300 per year on either a Visa
debit card or as a service credit! - Eligibility Requirements
- Must be new account, individual-liable
- Sprint Nextel employees are not eligible for
program - Small businesses or business liable accounts are
NOT eligible - Exception Nextel will continue to provide
rewards for small business referrals that are
iDEN to iDEN customers - Corporate and Government liable accounts are
eligible - All Government liable Public Sector accounts are
NOT eligible
32Phone Return Policy
- Within 14 day of the original purchase date
(California customers have 30 days), the customer
has the option of returning the equipment (phone
devices and accessories) and receiving - A full refund of the original amount paid
- A same-model, new replacement device if the
original device is defective - Another model of their choosing (additional
charges or credit may apply based on new device
price)
33Service Repair Policy
34Upgrade Policy Consumer Customers
35Additional Policy Changes
- Account Modification
- No fee for splitting existing account
- Activation Fees
- 36 activation fee for IL CL accounts (see
exceptions) - iDEN Change Activation fee is charged by
account, no longer per handset - Shipping Fees
- Handsets (overnight 12 2-Day 10 Ground
Free) - iDEN Change Per Order, no longer per handset.
- Early Termination Fees
- 200 for iDEN subscribers
- 150 for CDMA subscribers
- For additional details, reference the Playbook
36Advertising Merchandising
37Sample ROP Advertising
38APPENDIX
39National Single Handset Rebates
Requirements 2 YR SA. New purchase and
activation on a Print Service Plan. Instant and
Mail-in savings depends on channel and activation.
40Multi-Line National Handset Offer (September)
- Offers
- Buy one Sanyo VI-2300 for 29.99, get one FREE
- Buy one Samsung PM-840 for 59.99, get one FREE
- Buy one Motorola i265 for 49.99, get one FREE
- Buy one Motorola i560 for 149.99, get one FREE
- Requirements
- 2 year subscriber agreement required
- New purchase and activation on a Sprint Service
Plan - (upgrade?)
- Instant and Mail-in savings depends on channel
and activation
41September Single Handset Overlays
- CDMA Phones
- Samsung V-560 -- 10 overlay for promotional
price of 9.99 - Sanyo VI-2300 -- 10 overlay for promotional
price of 29.99 on first handset (See BOGO brief
for BOGO details) - Samsung PM-840 -- 20 overlay for promotional
price of 59.99 on first handset (See BOGO brief
for BOGO details) - Sanyo MM-8300 -- 20 overlay for promotional
price of 129.99 - Treo 650 -- 50 overlay for promotional price of
349.99 - iDEN phones
- Motorola i530 -- 25 overlay for promotional
price of 49.99 - Motorola i850 -- 50 overlay for promotional
price of 199.99 - RIM BB7520 -- 100 overlay for promotional price
of 199.99 - Motorola i205 -- 50 overlay for promotional
price of 0/FREE - Motorola i275 -- BOGO, Buy One _at_ 99.99 Get One
Free - Motorola i760 -- 50 overlay for promotional
price of 149.99