National Launch Call Indirect Channel

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National Launch Call Indirect Channel

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Title: National Launch Call Indirect Channel


1
National Launch CallIndirect Channel
  • Day 1 Launch
  • September 2005

2
Agenda
  • Leadership Team
  • Company Positioning
  • Handset Lineup(s)
  • Primary iDEN Phones i265, i530, i730, i760, i850
  • Primary CDMA Phones A560, vi2300, A840, MM8300
  • Pricing Promotions
  • Handset
  • Service Plans
  • Wireless Data Services
  • Data Devices
  • Data Services (Bundles)
  • EVDO Ready Connection Cards Plans (includes
    AirCard 580)
  • Enhanced Products
  • GoodLink
  • Equipt for Business / Sprint 5-99 Program
  • Referral Program (Indirect Company Stores Only)
  • Product Management SR, Phone Return, Upgrade
    Policy
  • Advertising Merchandising

3
Leadership Team
  • Keith Schneider
  • VP, Indirect Distribution
  • Terry Jones
  • Director, 3rd Party Agents - Locals

4
Company Positioning
  • Sprint and Nextel have come together, offering
    more choice and flexibility. This powerful
    combination brings you access to more products,
    more service and more of what you need-to do more
    of what you want. Welcome to a future full of
    possibility. We are the new Sprint, and
  • YES YOU CAN

5
Cross Channel iDEN Phones
6
i530. Compact. Durable.
TARGET CUSTOMER Built for workers who require a
phone that is compact but also as tough as their
jobs, such as those in the construction,
manufacturing and transportation industries.
  • FEATURES
  • Meets military standards 810-F for dust, shock
    vibration
  • Speakerphone
  • GPS Enabled
  • 600 Entry Contact Manager
  • Available in Black or Yellow
  • SPECS
  • 3.7 (H) x 2.1 (W) x 1.2 (D)
  • Weight 5.2 oz.
  • Talk Time 165 minutes
  • Standby Time 75 hours

7
i850. Multi-Message. Multi-Task.
  • TARGET CUSTOMER
  • Individual and Business
  • users who
  • want a moderately priced, camera phone with
    personalized features.
  • are looking to improve their workflow and cash
    flow.
  • FEATURES
  • Built-in Camera
  • 176x220 Color Display
  • Multimedia Messaging
  • Walkie-Talkie Menu Option
  • Downloadable Games, Ring Tones Wallpapers
  • Group Connect
  • Direct Talk
  • Direct Send
  • GPS Enabled
  • Speakerphone
  • Pre-loadedJava Apps
  • SPECS
  • 3.5" (L) x 1.8" (W) x 1.1" (D)
  • Weight 4.7 oz.
  • Talk Time 165 minutes
  • Standby Time 101 hours

8
Cross Channel CDMA Phones
9
a560
  • TARGET CUSTOMER
  • Individual and Business
  • users who
  • want a moderately priced, phone with clear
    digital voice.
  • are looking to improve their workflow and cash
    flow.
  • FEATURES
  • Voice memo/recorder
  • Voice-activated dialing
  • 39 ring tones
  • Speakerphone
  • Productivity tools
  • Internal phone book
  • T9 text input
  • Intenna (internal antenna)
  • 911 Emergency Location
  • Sprint PCS Ready Link
  • SPECS
  • Dual-band/tri-mode
  • Up to 3.3 hours talk time
  • Standby time varies, depending on services used
  • 1.13" x 1.42" STN display with 65K colors

10
MM-8300
  • TARGET CUSTOMER
  • Individual and Business
  • users who
  • want a moderately priced, camera phone with
    clear digital voice.
  • are looking to improve their workflow and cash
    flow.
  • FEATURES
  • VGA camera with flash and digital zoom lens
  • Camcorder
  • Media player
  • 3D graphics
  • 17 ring tonesalso includes a Toby Keith Music
    Tone
  • Personal tools and planner
  • Voice-activated dialing
  • Voice memo recorder
  • Internal phone book
  • T-9 text input
  • Speakerphone
  • SPECS
  • Available in three colors!
  • Dual-band/tri-mode
  • Up to 3.5 hours talk time
  • 1.12 x 1.40, 65K color LCD

11
Rate Plans
These plans are for new Sprint markets. Doors
located in pre-merger Nextel Partners and
pre-merger Sprint affiliate territories will only
be able to offer those calling plans that are
supported on their legacy networks.
12
Sprint Free Incoming Plans
Nearly 50 of all wireless calls are incomingwhy
pay for them?
  • Available for both iDEN and CDMA
  • Nights Weekends start at 9pm.
  • Eligible for
  • Mobile to Mobile Add-On 5/month
  • Extended Nights Add-Ons 7pm Start _at_ 5, 6pm
    Start _at_ 10
  • Sprint Free Incoming Plans require a minimum 1YR
    contract term

13
Sprint Fair Flexible Plans
Adjustable anytime minutes with no huge overages!
  • Available for both iDEN and CDMA
  • Available Feature Add-Ons
  • Mobile to Mobile Add-On 5/month
  • Extended Nights Add-Ons 7pm Start _at_ 5/mo. , 6pm
    Start _at_ 10/mo.
  • No roaming charges
  • Sprint Fair Flexible Plans all require a 2YR
    contract term

14
Featured Add-Ons
  • Extended Nights Weekends
  • iDEN Pricing (Available only on current plans
    with unlimited NW)
  • Nights Starting at 6 p.m. 10/month
  • Nights Starting at 7 p.m. 5/month
  • iDEN Customers on any legacy plan or any plan
    without NW can buy one of the following
  • Nights Starting at 6 p.m. 20/month
  • Nights Starting at 7 p.m. 15/month
  • Nights Weekends Starting at 9 p.m. 10/month
  • CDMA Pricing (Available on any plan with
    unlimited NW)
  • Nights Starting at 6 p.m. 10/month
  • Nights Starting at 7 p.m. 5/month
  • CDMA Customers without unlimited NW
  • Must also buy NW at 9 p.m. for 5/month
  • Details
  • 6pm and 7pm Add-Ons require a 2YR SA
  • CDMA 9pm Add-On requires a 1YR SA
  • iDEN 9pm Add-on does not require SA
  • Sprint Mobile to Mobile
  • Unlimited minutes to make or receive calls
    to/from ANY Sprint phone, anytime, nationwide.
  • Pricing
  • 5/month
  • Details
  • Only applies to calls made or received on the
    Sprint iDEN or CDMA networks.
  • Does not include calls to/from Nextel Partners
    subscribers. Customers can lookup Partners
    subscribers phone numbers on www.nextel.com/m2m

15
Key Changes to iDEN Pricing
  • All Rate Plans will end in either 5.99 or 9.99
  • Exception The 300 minute Fair Flexible plan
    will remain 34.99 in order to provide an under
    35 option to customers
  • 2YR Promotional Pricing is only available when
    customers activate a 10 or more data service.
  • First month of the data service will be free
  • Customer may call customer care to cancel within
    the first month to avoid any charges
  • Nights Weekends that are included in Rate
    Plans Nights begin at 9pm. Weekends are Friday
    9pm to Monday 7am

16
iDEN Plans Consumer/Business
  • The following Consumer/Business rate plans are
    also available for activation on iDEN handsets on
    the iDEN network
  • National Power Plans
  • National Unlimited NDC Plan
  • Removed Enhanced Data Service Plan, Plus from
    naming
  • New activation codes
  • National 1,000 Plans
  • National Team Share Plans
  • Local Instant Connect Plans
  • National Business Plans
  • Revised access points and activation codes
  • National Shared Minute Plans (Business)
  • BlackBerry Plans (Business)
  • Corporate Local Shared Plans (Business)

17
iDEN Plans Public Sector
  • The following Public Sector rate plans are also
    available for activation on iDEN handsets on the
    iDEN network
  • Government Value Plans
  • Government Custom Plans
  • Government Local Shared Plans
  • Government Total Rewards Plans
  • Government Total Rewards UDC Plans

18
CDMA Plans Consumer/Business
  • The following Consumer rate plans are also
    available for activation on CDMA handsets on the
    CDMA network
  • Sprint PCS Fair Flexible America for Families
    Plans
  • Sprint PCS Fair Flexible America Plans
  • The following Business rate plans are also
    available for activation on CDMA handsets on the
    CDMA network
  • Total Wireless Access Plans
  • Free Clear Plans

19
Nextel Walkie-TalkieSprints instant
communication solution
  • Sprints leading walkie-talkie service is the
    Nextel Walkie-Talkie service, formally known as
    Direct Connect
  • Nextel Walkie-Talkie services instantly
    connects Nextel users from across town, across
    the country and across borders
  • Over 17 million customers (over 90 active
    users of walkie talkie)
  • Over 13 years of experience
  • Built-in to every Nextel phone
  • Sprint will continue to support and sell the
    Sprint PCS Ready Link service however it will not
    be actively marketed or advertised.
  • Nextel Walkie-Talkie and Sprint PCS Ready Link
    will not be interoperable.
  • Introducing new Nextel Walkie-Talkie pricing
  • Nextel Local Walkie-Talkie minutes will continue
    to be offered in most cellular rate plans
  • 10.00 Unlimited Nextel Nationwide Walkie-Talkie
    Minutes
  • 10.00 Unlimited Nextel International
    Walkie-Talkie Minutes
  • 10.00 Unlimited Nextel Group Walkie-Talkie
    Minutes
  • Can only be added to Nextel Group Walkie-Talkie
    capable phones.

20
Wireless Data Services
21
Wireless Data Services
  • Key Benefits of New Data Services
  • Consistent Portfolio of Services on iDEN and CDMA
    networks
  • Improved Data Service Bundles that provide more
    value through compelling promotions
  • Easy to Understand Naming and Descriptions
  • Key Selling Points
  • VALUE
  • Data Service Plans offer the most value by
    meeting the various needs of customers plus they
    also feature promotions
  • One Month FREE on Select Data Bundles and
    Messaging Plans
  • EASY
  • Improved naming of streamlined plans offer a
    clear options for customers

22
iDEN and CDMA Packs
23
BlackBerry Handhelds
  • BlackBerry 7520
  • For use on the iDEN Network
  • The only BlackBerry with GPS navigation
  • Combines Bluetooth-technology, Nextel
    Walkie-Talkie and Speakerphone
  • New Feature BlackBerry Messenger
  • Pricing Effective 9/1/05
  • 449.99 SRP
  • 374.99 1 YPP
  • 299.99 2 YPP
  • After 100 InstantRebate 199.99
  • 149.99 Flat Price
  • BlackBerry 7250
  • For use on the CDMA Network
  • Built-in Bluetooth-technology
  • Pricing Effective 9/1/05
  • 489.99 SRP
  • 414.99 1 YPP
  • 339.99 2 YPP
  • Promotion 9/1-11/5/05
  • 140 Instant Rebate
  • 150 Service Credit
  • Final 199.99
  • IL/CL Requires 2YR Data Voice Plan Agreement
  • GL Requires 2YR Data Voice Plan Agreement

24
BlackBerry Service Pricing
  • Key Changes to BlackBerry Service Plans
  • BlackBerry 7520 (iDEN)
  • Change from 3MB to 5MB
  • Data Plans
  • 200 to 100 text message allotment
  • Overage changed from 0.15/text message to
    0.10/text message
  • New order entry codes
  • BlackBerry Data Plan is required with all active
    BlackBerry 7520 handhelds
  • BlackBerry 7250 (CDMA)
  • A BlackBerry Data Plan and is required with all
    active BlackBerry 7250 handhelds. Activation of
    a Voice Plan provides a 5 discount on Data Plan.

25
Treo 650 (CDMA only)
  • Available through FDT September 1, 2005
  • Key Treo 650 Features
  • Smart Device Palm OS 5. 5 and a SD I/O Expansion
    Slot
  • Built-In Camera and Camcorder
  • Built-In Bluetooth Wireless Technology
  • 32 MB Memory
  • Key Selling Points
  • A PDA, Sprint PCS Phone and messaging device in
    one
  • One device to manage voice and data
    communications
  • Pricing
  • 549.99 SRP
  • 474.99 1 YPP
  • 399.99 2 YPP

26
EVDO Ready Connection Card and Plans
  • EVDO Connection Card Promotion
  • Offer Free Sprint PCS Sierra AirCard 580 for
    Business Customers (CL or IL on NVP hierarchy)
  • Timing September 1 November 5, 2005
  • Flexible Data Plan
  • Promotion Unlimited Data Usage for 1st month
  • 39.99/month includes up to 40 MB capped at
    89.99
  • Unlimited Data Plan
  • 79.99/month includes unlimited data usage
  • Use on any type of Sprint PCS card (Vision 1xRTT
    or EV-DO)

Sprint PCS Connection Card SRP 249.99 Less
2-Year Contract Credit ( 150.00) Less
Promotional Discount ( 99.99) Net Price FREE
2-Year Subscriber Agreement and 79.99 Unlimited
Rate Plan Required
27
GoodLink?Wireless Messaging Corporate Data
Access
28
Programs Policies
29
Nextel Equipt for Business
  • Changes effective Sept. 1
  • Greater benefits granted to accounts with 25 or
    more units
  • Must be a corporate-liable (CL) account.
    Individual-liable (IL) accounts are no longer
    eligible to participate.

30
Sprint PCS Nationwide Volume Program
  • Sept. 1 New tiered structure!

31
Referral Program
  • Receive up to 300 per year on either a Visa
    debit card or as a service credit!
  • Eligibility Requirements
  • Must be new account, individual-liable
  • Sprint Nextel employees are not eligible for
    program
  • Small businesses or business liable accounts are
    NOT eligible
  • Exception Nextel will continue to provide
    rewards for small business referrals that are
    iDEN to iDEN customers
  • Corporate and Government liable accounts are
    eligible
  • All Government liable Public Sector accounts are
    NOT eligible

32
Phone Return Policy
  • Within 14 day of the original purchase date
    (California customers have 30 days), the customer
    has the option of returning the equipment (phone
    devices and accessories) and receiving
  • A full refund of the original amount paid
  • A same-model, new replacement device if the
    original device is defective
  • Another model of their choosing (additional
    charges or credit may apply based on new device
    price)

33
Service Repair Policy
34
Upgrade Policy Consumer Customers
35
Additional Policy Changes
  • Account Modification
  • No fee for splitting existing account
  • Activation Fees
  • 36 activation fee for IL CL accounts (see
    exceptions)
  • iDEN Change Activation fee is charged by
    account, no longer per handset
  • Shipping Fees
  • Handsets (overnight 12 2-Day 10 Ground
    Free)
  • iDEN Change Per Order, no longer per handset.
  • Early Termination Fees
  • 200 for iDEN subscribers
  • 150 for CDMA subscribers
  • For additional details, reference the Playbook

36
Advertising Merchandising
37
Sample ROP Advertising
38
APPENDIX
39
National Single Handset Rebates
Requirements 2 YR SA. New purchase and
activation on a Print Service Plan. Instant and
Mail-in savings depends on channel and activation.
  • Details

40
Multi-Line National Handset Offer (September)
  • Offers
  • Buy one Sanyo VI-2300 for 29.99, get one FREE
  • Buy one Samsung PM-840 for 59.99, get one FREE
  • Buy one Motorola i265 for 49.99, get one FREE
  • Buy one Motorola i560 for 149.99, get one FREE
  • Requirements
  • 2 year subscriber agreement required
  • New purchase and activation on a Sprint Service
    Plan
  • (upgrade?)
  • Instant and Mail-in savings depends on channel
    and activation

41
September Single Handset Overlays
  • CDMA Phones
  • Samsung V-560 -- 10 overlay for promotional
    price of 9.99
  • Sanyo VI-2300 -- 10 overlay for promotional
    price of 29.99 on first handset (See BOGO brief
    for BOGO details)
  • Samsung PM-840 -- 20 overlay for promotional
    price of 59.99 on first handset (See BOGO brief
    for BOGO details)
  • Sanyo MM-8300 -- 20 overlay for promotional
    price of 129.99
  • Treo 650 -- 50 overlay for promotional price of
    349.99
  • iDEN phones
  • Motorola i530 -- 25 overlay for promotional
    price of 49.99
  • Motorola i850 -- 50 overlay for promotional
    price of 199.99
  • RIM BB7520 -- 100 overlay for promotional price
    of 199.99
  • Motorola i205 -- 50 overlay for promotional
    price of 0/FREE
  • Motorola i275 -- BOGO, Buy One _at_ 99.99 Get One
    Free
  • Motorola i760 -- 50 overlay for promotional
    price of 149.99
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