Delft Blue WFM Training

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Delft Blue Growing For the Future!
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Presentation of Delft Blues Milk-Fed Veal!

• Sell
• Veal
• with
• Confidence

• By Delft Blue

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Delft Blue Veal Milk Fed!

• Wholesome and Consistent
• Tender and Delicate
• Raised without added hormones
• Never fed animal by-products
• 3rd Party annual audits for GMP and Animal
  Welfare
• 100 Fully Integrated from farm to plant
• Industry Leader in Animal Husbandry
• Innovative group housing system
• Exclusive feeding/tracking system

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Veal Basics Where does veal come from?

• We only use male Holsteins dairy calves
• Dairy cows must have a calf to produce milk
• New born females are returned to the dairy herd
• Males are raised for veal as they have little use
  to the dairy farmer

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Is there more than one type of veal? Yes!

• Milk-Fed by Delft Blue
• Calves fed a balanced milk or soy diet
• We compliment this ration with a small amount of
  grain to assist rumination
• Bob Veal
• Calves less than one week old, undesirable due to
  its lack of texture or finish
• Grain-Fed
• Raised on grass or grain, inconsistent raising
  practices
• Less appealing due to its grainy texture and dark
  color which resemble beef. Normally older
  animals up to 30 weeks of age

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Innovative Group Housing System Humane Treatment
of Our Livestock

• Group housing, exclusive to Delft Blue, operates
  farms in Canada and New York with growth plans to
  expand to all our barns by the end of the decade
• Raised in large, brightly lit rooms of 60 where
  calves are free to wander and enjoy the company
  of the total group
• Climate control for warmth in the winter and cool
  comfort in the summer

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Exclusive Feeding and Tracking System

• During the 18-20 week grow out, our calves have
  24-hour access to feed and water. Each calf has
  our electronic transponder tag which allows for
  the complete trace ability of all our calves.
• Delft Blue monitors daily via
• this computer link the individual
• calfs weight gain, health and
• feed intake.
• We have received critical acclaim
• from Dr. Temple Grandin on our
• innovative animal husbandry practices.

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What is in the Feed?

• Delft Blue controls all aspects of feed
  manufacture.
• In our own feed plant, we produce a milk-replacer
  formula from fit for human consumption milk
  proteins and coconut oils
• No growth regulators, antibiotics
• or ruminant proteins
• We compliment this ration with a small
• amount of grain to assist rumination

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How are the calves fed?

• Via the transponder tag, calves have 24-hour
  access to water and feed through a fully
  automated dispenser
• The farm manager allows a predetermined
• amount of milk-replacer formula to be
• consumed during the day
• The tag recognizes each calf when they
  approach the automated feeder
• The calf can come to the feeding nipple as many
  times during the day until the ration is
  dispensed
• This system keeps the more aggressive
• calves from consuming all the feed.
• Less aggressive calves can come back
• to the nipple at their leisure.

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Milk-Fed Numbers

• Age at slaughter 20 wks
• Live weight 450 lbs
• Carcass weight 270 lb (hide off)
• Carcass / 2.85
• 3x the price of beef

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Slaughter and Fabrication

• Martin Preferred's milk-fed calves are
  slaughtered and processed at Delft Blue Plants
  only
• USDA/CFIA Inspection and HACCP

After slaughter, carcasses are cooled
quickly and then subjected to a tenderization
period of 48 hours
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Processing

• Our veal is cut to a variety of market
  specifications based on region.

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Veal Cuts from the Carcass

• Cutlets
• Chops
• Roasts
• Osso Buco
• Ground
• Stew
• Steaks
• Ribs

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Nutritional Value of Delft Blue Milk-Fed Veal

• A recent study of the nutritional value of
  Milk-Fed Veal indicates that veal
• is an EXTRA-LEAN meat, because it contains less
  than 7.5 fat per portion. Fat content is
  comparable to chicken, known as a low-fat source
  of protein.
• is an IMPORTANT SOURCEOF NUTRIENTS an
  excellentsource of vitamin B12 and zinc, as
  well as a source of ironand magnesium.
• Compares advantageously to other meats in terms
  of nutrition.

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The Advantages of Delft Blues Milk-fed veal

• ? Guarantee of product origin
• We purchase and raise 100 of all our livestock
  with tracking back to the original herd!
• ? Guarantee of product quality and uniformity
• To produce superior veal of uniform quality,
  Delft Blue is a fully integrated company, setting
  standards for feed, raising, slaughter and
  fabrication
• Recognition of special characteristics of
  Milk-Fed Veal
• Light color and superior flavor are
  recognized by discerning consumers worldwide.
  Our veal has the ability to absorb the flavors
  consumers and chefs create with spices and herbs

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The Advantages of Delft Blues Milk-fed veal

• Excellent nutritional value extra-lean meat,
  good source of vitamins.
• Multipurpose meat that can be served on special
  occasions and used in economical dishes for
  everyday menus.
• Offers a competitive price!
• Veal is perceived as higher in price
• per pound than other proteins, but
• veal has very little waste because
• of its low fat content therefore, a
• pound of veal can yield three or
• four servings

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In the Back Room

• AGING Veal does not age as beef rather it will
  turn if left to long in the back cooler. Expect
  two to three days on the shelf if product is
  merchandised fresh.
• ROTATION Each store should use their veal the
  week it arrives. Shelf Life in the case is
  related directly to its age. All BONE IN Product
  should be used no later than 19 days from
  production. BONELESS PRODUCT should be used no
  later than 25 days. All OFFALS need to be used
  no later than 10 days.

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SALE SUPPORT

• Cuts Guide
• with Cooking Instructions

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Delft Blue Martin Growing For the Future!