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From Start to Profit

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Kuala Lumpur City Hall (DBKL) plan to limit owned dogs from 2 to 1 per household. ... Free/cheap vaccination and treatment. Having 'rich' clients not from ... – PowerPoint PPT presentation

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Title: From Start to Profit


1
  • From Start to Profit

Dr Natasha Lee
2
  • Kuala Lumpur City Hall (DBKL) plan to limit
    owned dogs from 2 to 1 per household.
  • SPCA Selangor put forward solution, one of it
    is promoting spay/neuter
  • An 8-month neutering campaign in 2002 (weekends)

3
  • Supported by
  • Faculty of Veterinary Medicine, Universiti Putra
    Malaysia (UPM)
  • Department of Veterinary Services (DVS)
  • Veterinary Association of Malaysia (VAM)
  • Small Animal Practitioners Association of
    Malaysia (SAPAM)
  • Malaysian National Animal Welfare Foundation
    (MNAWF)
  • Malaysian Kennel Association (MKA)
  • 700 dogs in 8 months
  • Encouraging response!

4
Klinik Kembiri
  • Set up in April 2003
  • Initial funds RM40,000 (USD 12,000)
  • DBKL
  • Place rent free
  • Utilities electricity, water, phone
  • SPCA
  • Staff
  • Manage and run the clinic

5
Klinik Kembiri
  • Many equipment were donated/borrowed
  • Autoclave
  • Operating lights
  • Surgery tables
  • Volunteer vets DVS, private

6
Total (until May 2008) 10,523 dogs and cats!
7
  • Klinik Kembiri never aimed for making profit
  • Small aim get monthly expenditure covered
  • Later include staff salary
  • Started making profit at around 2004-2005 (1-2
    years after starting)
  • RM 2,000 per month (USD 600)

8
Factors leading to Profit
  • Contribution from
  • DBKL location, utilities
  • DVS loan of equipment
  • KL Hospital loan of anaesthetic machine
  • Permanent vet
  • stop paying locum
  • save costs (materials/drugs)
  • capacity of clinic

9
Factors leading to Profit
  • Advertising
  • media coverage
  • distributing targeted flyers
  • word by mouth (cheap good good news)
  • Awareness
  • JAKIM statement Muslim community
  • better RPO levels
  • SPCAs no kill policy KK as alternative
  • Price increase due to complaints
  • Generous donors

10
Price
11
Lessons Learnt
  • Klinik Kembiri in DBKL pound
  • Need to maintain good relationship
  • Lobbying, advising DBKL
  • Integrate with registration, microchipping (other
    dog control aspects)
  • Licensing/approval of clinic from DVS from the
    start
  • Good support from government

12
Lessons Learnt
  • Complaint from private vets
  • Prices too low
  • Free/cheap vaccination and treatment
  • Having rich clients not from lower class
  • Complications of surgery
  • Reach agreement
  • No pedigree dogs (indicator of rich people)
  • Prices same as government clinics
  • No vaccination or treatment (unless emergency)

13
Current Challenges
  • Standards of surgery
  • Volunteers variable standards
  • No incentive to increase standards
  • No monitoring of standards
  • Complications
  • No emergency number to call afterhours
  • No good post-op monitoring

14
Current Challenges
  • Management
  • Bad appointment system
  • High staff turnover
  • Mixed with private business pet shop
  • confuse name of charity
  • Mixed messages with pet shop e.g. promotion of
    certain brands of food, promoting sale of cat
    collar/dog choke chain

15
Current Challenges
  • Relationship with vet associations
  • Balancing prices
  • Really needy vs those who can afford
  • Perception that other vets cheat pet owners
  • RPO
  • No structure on RPO education / information
  • No incentive to promote RPO

16
  • A model clinic for other municipality
  • Mobile outreach
  • To places without vet services
  • Collaboration with DVS
  • Vet student training centre
  • As an RPO education centre

17
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