Introducing

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Introducing
Dependable at-home protection from tapeworms
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Theres one thing dogs, cats and their owners can
agree on...

• They dont
• like tapeworms!

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The number of tapeworm infected pets is staggering

• At least 25 of dogs and cats
• Nearly 40 of veterinarians surveyed report
  seeing tapeworms in pets often
• 25 to 50 of dogs and cats infected with fleas
  also have tapeworms

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Theres a vast, untapped market for at-home
tapeworm protection

• Pet owners spend 104 million per year to have
  veterinarians treat their pets for tapeworms
  University of California, Department
  of Entomology

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Treating pets for tapeworms used to mean

• The expense of taking your pet to the
  veterinarian
• Added stress on pets removed from the home
  environment

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Now pets can be treated for tapeworms at home

• New TradeWinds brand Tape Worm Tabs
• Dependable, at-home protection from tapeworms
• The first over-the-counter tapeworm control
  containing praziquantel, the recommended dewormer
  for tapeworm treatment

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Proven safe and effective against tapeworms

• Praziquantel - the active ingredient in Tape Worm
  Tabs
• FDA approved
• Proven 100 safe and 100 effective

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Preclinical trial data shows praziquantel is

• 100 effective against T. pisiformis and D.
  caninum in dogs
• 100 effective against D. caninum and T.
  taeniaeformis in cats

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Available in dosages for dogs and cats

• Canine dosage each tablet contains 34 mg
  praziquantel
• Feline dosage each tablet contains 23 mg
  praziquantel

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Dosage Directions

• Follow label directions by animal weight to
  determine recommended dosage
• Approved for puppies over 4 weeks of age, kittens
  over 6 weeks of age

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Easy to administer

• Sized for easy oral administration
• May be crumbled and mixed with food

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When should pet owners use Tape Worm Tabs

• When their pet is infested with fleas, or exposed
  to fleas or infected prey
• When they see evidence of tapeworm segments
• For best results, pet owners should administer
  regularly

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How to identify a tapeworm

• Egg-filled tapeworm segments resembling grains of
  rice may adhere to fur under the animals tail or
  appear in the animals stool.

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Cost-effective tapeworm control

• No veterinarian service call is needed
• No prescription is required

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Shipped to you in ready-to display packaging

• Tape Worm Tabs come pre-packaged
  in
• Canine 5-(34 mg) tablets per bottle
• Feline 3-(23mg) tablets per bottle
• 6 bottles per display pack
• 12 display packs per master case

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How to display Tape Worm Tabs

• Use your shelf talkers to draw attention to new
  Tape Worm Tabs
• The easel display can be placed near the product,
  by the cash register, or on a bulletin board

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Canine Product Dosage
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Feline Product Dosage
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Where you find fleas, youll find tapeworms

• Regular treatment with Tape Worm Tabs will...
• Remove tapeworms from dogs and cats
• Help keep pets tapeworm-free year-round

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Why will pet owners ask for Tape Worm Tabs

• Tape Worm Tabs are being introduced to pet owners
• Nationwide publicity campaign
• Distinctive point-of-purchase merchandising
  displays
• Catalog advertising

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Pets infected with tapeworms suffer

• Nutritional loss
• Loss of energy
• Dull or rough coat
• Sporadic diarrhea

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Why tapeworms concern pet owners

• Wriggling, egg-filled tapeworm segments
• in pets stools
• clinging to pet hindquarters
• deposited in their homes
• Risk of a family member becoming infected

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Many pets can get tapeworms from fleas .

• Fleas are the intermediate host for Dipylidium
  caninum.
• Pets may ingest tapeworm larvae during normal
  grooming.

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D. Canium Life Cycle
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Pets also get tapeworms from infected prey

• Dogs and cats that catch rabbits and rodents
  infected with Taenia tapeworms can accidentally
  ingest tapeworm eggs.

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T. pisiformis Life Cycle
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T. taeniaeformis Life Cycle
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TradeWinds brand Tape Worm Tabs provide

• Dependable, at-home protection from tapeworms
• Stress-free protection for pets
• Cost-effective convenience for pet owners

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