Katherine Cullerton

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Putting tobacco control on the agenda in Camden
Katherine Cullerton Sasha Cain Smokefree
Camden Vicky Wallas London Borough of Camden
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Background

• Smoking Kills
• Changing NHS
• LBC involvement
• LAA funding

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Camden TC Alliance

• Public Health (PCT)
• Smoke Free Camden (PCT)
• Communications (PCT LBC)
• Environmental Health (LBC)
• Healthy Schools (LBC)
• Business Partnerships (LBC)
• Consumer Protection (LBC)
• London Fire Brigade
• Voluntary and Community Sector

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Action Plan Objectives

• Reduce supply availability of tobacco products
  counterfeit, smuggled, underage sales
• Reduce exposure to second hand smoke smokefree
  legislation, smokefree homes
• Preventing uptake of smoking in children and
  young people QUIT assemblys, training youth
  services

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Objectives cont.

• Decrease smoking rates in hard to reach groups
• Somali, Bangladeshi and Irish
• People with mental health problems
• Routine manual workers
• Improve partnership working and sustainability
  Smokefree Alliance
• Conduct an effective communications campaign

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Smokefree Camden

• My role
• Three case studies
• Counterfeit Cigs
• Underage Sales
• Smokefree legislation

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Counterfeit Cigarettes
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What makes Kilburn High Road special?

• Covers two boroughs
• Crime and disorder hotspot
• Thriving counterfeit goods market

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Developing a response

• Partners
• Street Trading, Met Police, Community safety,
  Trading Standards, Immigration, Street Wardens,
  Councillors
• Resources
• Multi agency partnership operations
• Operation TANKER and MORBIDA
• Focus on demand

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Decreasing demand for counterfeit cigarettes

• Media campaign bus shelters, bus backs, flyers
  for retailers community, newspaper ads
• Pre post phone survey 750 Camden residents
• Retailer survey

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Has it worked?

• Higher profile
• Joint agency working and responsiveness
• Change in tactics
• Reduction in crime

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What next?

• Sustaining good practise
• Multi agency operations
• Increased use of post conviction ASBOs /
  dispersal orders
• But there are challenges
• Keeping the focus
• Competing priorities
• Reducing demand

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Underage Sales
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Key Partners

• Trading Standards
• Licensing (?)
• Councillors
• Funded through
• Children, Schools and Families
• Community safety
• Public Health

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Test purchase outcomes

• Test purchasing conducted for cigarettes,
  alcohol, knives, fireworks
• 47 cigarette sales attempted 63 sold
• Education campaign now occurring with retailers
  and schools

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Implementing the smokefree legislation in Camden
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Implementation date 1 July 2007

• April 2007
• Councils Executive approved implementation and
  enforcement approach
• Quarterly progress report to Councils Management
  Team
• Regular meetings of external agencies and Council
  officers to ensure joined-up approach

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Before 1 July 2007

• Fortnightly meetings
• PCT
• Camden officers Health and Safety, Smoke-free
  Team, Licensing, Food, Pollution, Planning,
  Street Services, Tables and Chairs,
  Communications, Housing
• Police

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Before 1 July 2007

• Appointment of smoke-free enforcement officers
• Support and guidance for business
• Business events and guidance for licensees
• Awareness raising with residents
• Signs for Housing Department
• 2000 high risk premises visited

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After 1 July 2007 compliance levels

• 200 visits to high risk premises by mid-July
• 4665 Visits carried out
• 50 complaints
• Broad compliance
• No Fixed Penalty Notices

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After 1 July 2007

• Monthly Reports to Department of Health
• Report to Camden Smoke-free Alliance
• Programme for reactive and proactive work
• ENCAMS National Network Award
• Closer working relations between teams
• Funding ends March 2008
• Future reactive work carried out by Consumer
  Protection Service

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Thank you!

• For more information please contact
• 0800 10 70 401
• Katherine.cullerton_at_camdenpct.nhs.uk
• Sasha.cain_at_camdenpct.nhs.uk
• Vicky.wallas_at_camden.gov.uk
• www.smokefreecamden.nhs.uk