Connie Parsons, Marketing Director

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Connie Parsons, Marketing Director

• Finding solutions for superior communications!

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• Your Electronic Newsletter Options
• Establish Program Goals
• Is Your Audience Ready?
• Implement Your Program
• Evaluate Your Program

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• Email Only Newsletters
• Online with Email Distribution
• Print and Electronic Together

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• Email Only Newsletters
• All content in the body of the email
• Links out to existing documents / web pages
• Fits smaller information sharing needs
• One time usage
• Some archiving capabilities

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• - HAP email newsletter published as a web page.
• - Looks the same as the email

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Archive of Email Newsletters
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• Online Newsletters
• Create a large body of online content
• Can link to your website (and vice-versa)
• Archived, with searchable archives
• Distributed via email with TOC and leaders
• Good for search engine optimization

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• Distribution email with table of contents,
  thumbnails, and leaders.

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Seattle King County Online Newsletter Traffic

• 350 Growth in 2 years
• Email distributed to less than 1000 emails per
  month
• Current average 350 visits per day

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• Print Electronic Together
• Print can drive people to online information
• Can help your audience transition
• Electronic is less costly can be more frequent
• Electronic is best for urgent messages

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Email with a link to a PDF newsletter
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• Identify Program Goals
• Information sharing needs
• SEO and website support
• Target audience needs
• Budgeting and staffing

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• Your Target Audience Are they Online?
• 22 65 or older have Internet access
• Younger retirees 62 50-58 and 46 59-68
• Usage was up 47 by seniors from 2000-2004
• Boomer users more like Gen X users
• www.pewinternet.org/pdf/PIP_Seniors_Online_2004.pd
  f,
• Older Americans and the Internet, Susannah Fox

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• Implementation
• Choose software
• Constant Contact My Emma Magnet Mail etc.
• List management
• Gather email addresses
• Export from current files
• Add sign-up to your site
• Permission based easy to opt out!

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• Implementation
• Content
• Sources internal, public domain, licensed
• Design
• Support content user friendly fonts/images
• Project management
• Set deadlines! Plan ahead.

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• Program Evaluation Analytics
• Opened / Sent 24-37
• Click Throughs / Opened 7-11
• What Was Clicked
• Specific Topics Speak to Different Audiences
• Statistics compiled from averages provided by
  WhatCounts, Constant Contact, and E-mail Delivery
  Rates Up, Click Rates Mixed by Kevin Newcomb -
  http//www.clickz.com/showPage.html?pageshowpage.
  htmlpage3515641.

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Connie Parsons, Marketing Director

• Questions?
• Connie_at_illuminAge.com / 800-448-5213

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Dont Forget Your Free Copy of Aging in Stride
NCOA and Caresource are pleased to offer
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. Or just email service_at_caresource.com with your
name, title, organization, mailing address, phone
number, and date of the Briefing you participated
in. One free copy per registrant, please.