AN ECONOMY OF INTEGRITY

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Jonathan Greenblatt CEO, GOOD Worldwide MPA
October 2008
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Assessing the Climate
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Environmentalism
Environmentalism
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Inequity
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Uncertainty
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Affordability
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Connectedness
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From corporate spin and rhetoric
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to an Economy of Integrity
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enabled by ethical brands.
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Mission
Authenticity
Performance
Commitment
Transparency
Engagement
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Ethos Water
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Mission
Help children around the world get clean water
Raise awareness in the US about world water crisis
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Tactic
Aspire to donate 50 net profits to water programs
Utilize marketing to inform and inspire consumers
to action
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Results
.05 per bottle, min. 10 million by 2010
10,000 people engaged annually on World Water Day

40 million people educated each week about world
water crisis
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GOOD
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CONTINOUSLY INNOVATING
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Results
70,000 p. circulation 750 UU growth
(YoY) 15,000,000 video streams More than
1,000,000 donations

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JONATHAN_at_GOODINC.COM