Creative and Cultural Industry

1
Creative and Cultural Industry

• Impact and Footprint

2
Definition of the Creative and Cultural Industry

• Creative Cultural Skills defines the creative
  and cultural industry as including the following
• Advertising
• Craft
• Cultural Heritage
• Design
• Literature
• Music
• Performing Arts
• Visual Arts

3
Employment in Creative and Cultural Industry

• Total employment 678,480
• Design is the largest industry in employment
  terms in the creative and cultural industries
• Employment in the industries has increased by 9
  between 2006 and 2008

4
Employment change in Creative and Cultural
Industry

• Employment in the industries has increased by 9
  between 2006 and 2008
• This differs by industry sector

5
Creative and Cultural Industry by Region

• 88 of people working in the industry are in
  England, 7 in Scotland, 4 in Wales and 2 in
  Northern Ireland

6
Change in Creative and Cultural Industry by Region

• Employment in the creative and cultural
  industries increase by 9 between 2006 and 2008
• This employment change differs by geographic
  region

7
Qualification Levels

• 54 of people working in the creative and
  cultural industry have at least a level 4
  qualification
• Nearly a third (31) have a level 2 or 3
  qualification

8
Wages

• 62 of people working in the industry earn less
  than 20,000
• 1 in 10 earn more than 41,000

9
Gross Value Added

• Creative and cultural industries contribute
  24.8B GVA to the UK economy each year
• GVA per employee is 36,570

Productivity levels These statistics are based
solely on an economic understanding of
productivity. Our largely commercial sectors have
a high GVA as a result, whereas sectors which are
predominately subsidised (such as Cultural
Heritage) will base productivity levels on other
definitions (social inclusion, community etc)
10
GVA Per Individual in Creative and Cultural Sector

• Creative and cultural industries contribute
  24.8B GVA to the UK economy each year
• GVA per head differs by industry

Productivity levels These statistics are based
solely on an economic understanding of
productivity. Our largely commercial sectors have
a high GVA as a result, whereas sectors which are
predominately subsidised (such as Cultural
Heritage) will base productivity levels on other
definitions (social inclusion, community etc)
11
Change in GVA

• There has been a 7 decline in GVA across the
  creative and cultural industries in the UK
• Music (-31) and Advertising (-24) have
  contributed significantly to this decline
• The performing arts and design and cultural
  heritage have a higher GVA than in 2006/07

Productivity levels These statistics are based
solely on an economic understanding of
productivity. Our largely commercial sectors have
a high GVA as a result, whereas sectors which are
predominately subsidised (such as Cultural
Heritage) will base productivity levels on other
definitions (social inclusion, community etc)
12
Self Employed

• 59 are employees, 41 self employed
• There are significant differences among the
  different sectors

13
Self Employed by Region

• 59 are employees, 41 self employed
• This differs depending on the employment area
  (see graph below)

14
Change in Self Employment

• Figures for both those in employment and those
  who are self employed have risen between 06/07
  and 08/09 (7 and 11 respectively)
• The visual arts have experienced the largest
  increase in self employment (30), cultural
  heritage the largest decrease (-42)

15
Self Employed by Qualification Level

• Self employed workers are more likely (57) to
  have a level 4 or above qualification than
  employed workers (50)

16
Full and Part Time Work

• 27 of people in the creative and cultural
  industries work on a part time basis
• 20 of those working part time are in the
  performing arts industry

17
Full and Part Time Work

• 27 of people in the creative and cultural
  industries work on a part time basis
• Nearly 40 of the those working in visual arts do
  so on a part time basis

18
Full and Part Time Work Region

• 27 of people in the creative and cultural
  industry work on a part time basis
• This varies across geographic region (see graph
  below)

19
Change in Full and Part Time Work

• While the creative and cultural industries have
  grown by 9 since 06/07 part time work has grown
  by 28 (nearly 10 times the rate of employment
  growth in full time work)
• Visual arts have seen the most growth in part
  time work

20
Full and Part Time Work by Qualification Level

• 54 of full time workers have a level 4 or above
  qualification compared to 49 of part time
  workers
• 12 of part time workers have below level 2 as
  their highest qualification compared to 8 of
  full time workers

21
Full and Part Time Work by Wage

• 70 of part time workers earn less than 10,000
  per annum compared to 14 of full time workers
• Only 8 of part time workers earn more than
  20,000 per annum compared to 51 of full time
  workers

22
Gender

• There is a majority of male workers (60)
• This varies by creative and cultural industry

23
Gender by Region

• There is a majority of male workers (60)
• This varies by geographic region

24
Change in Gender Employment

• Employment in the creative and cultural
  industries has increased by 9 between 06/07 and
  08/09
• The number of women in the industry as grown by
  13 during this period, more than double the
  growth experienced in male employment

25
Gender by Qualification Level

• Women (51) are more likely to have a
  qualification above level 4 than men (43)

26
Gender by Wage

• 70 of women in the industry earn less than
  20,000 compared to 57 of men
• 11 of women earn 29,000 or more compared to 26
  of men

27
Ethnicity

• 93 of the cultural industry is white, this
  varies little across sector

28
Ethnicity by Region

• 93 of the industry is white
• There are minor differences across geographic
  areas

29
Change in Ethnic Employment

• The number of Asian or Asian people in the sector
  has increase dramatically (118), well over ten
  times the growth in employment experienced across
  the industry as a whole (9)

30
Ethnicity by Qualification Level

• Depending on ethnic background, there are large
  differences in educational attainment

31
Age of the Workforce

• Over half (54) of the creative and cultural
  industries are below the age of 40
• The largest single age group is 25-29 (15)

32
Businesses by Employment Size

• There are 74,640 businesses in the creative and
  cultural industries
• 87 of them employ less than 10 people
• However, in some sector there is a propensity for
  larger businesses
• 34 of Advertising businesses employ more than 50
  people
• 23 of Cultural Heritage organisations employ
  more than 50 people

33
Businesses by Turnover Size

• 7 of creative and cultural businesses have a
  turnover of more than 1M per year

34
Disclaimer

• The Creative and Cultural Industries Economic
  Demographic Footprint research was conducted by
  the Creative Cultural Skills in 2008 and is
  based on data collected from various sources in
  2006.
• The data contained within this presentation is
  drawn from
• Annual Population Survey data (2006) All aspects
  of employment,
• The Inter-Departmental Business Register (2007)
  Business turnover and employment size bands data,
  
• The Annual Business Inquiry (2006) Levels of
  Gross Value Added
• Disclaimer Figures and estimates below 100 are
  not as robust as larger sample data all data
  presented is rounded to the nearest 5, or 0,
  figures for each variable may not always add up
  to the total figure presented.