White Air

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White Air

• Europes Premier Extreme Sports and Music
  Festival

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White Air - Background

• The White Air Festival was established in 1996 by
  Windsurfing World event champion and 06/7
  Kitesurfing UK champion Nigel Howell. After
  competing for 10 years on the World Cup circuit
  Nigel established the White Air Extreme Sports
  Festival, a multi-sport festival providing a huge
  diversity of natural and powered sports with
  action on land, beach and water
• Beginning as a surfing event on a beach in the
  Isle of Wight initially with 35 participants and
  a handful of spectators, the festival has grown
  year on year and now attracts more than 500 world
  class competitors across 26 extreme sports

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White Air - Action
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White Air - Today

• Already the biggest water and land-based ticketed
  festival in the UK and Europe
• Events include numerous World and European
  Championships plus open events for all to enter
• Have a Go inter-action and introductory sports
  sessions are available to all spectators - 4,809
  sessions were taken up at the 2007 event (7x
  increase on 2006)
• In 2007 White Air attracted over 500 competitors
  and 50,000 spectators, with 14,000 within the
  main village environment
• A live music stage provides additional evening
  entertainment

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White Air - Moving Forward

• Re-locating the festival from our current base in
  the Isle of Wight to Brighton offers easier
  geographical access, increased accommodation
  options and improved transport links from London
  and elsewhere which will enable us to attract
  significantly larger audiences
• The Brighton site will encourage far more
  participants and spectators - a total estimated
  viewing audience of 400,000 plus over the
  festival
• In 2009 White Air will attract between 30-50,000
  paying spectators within the main village
  environment
• White Air already has provisional commitments for
  prestigious air displays by the Red Arrows and
  Falcons, which will generate substantial
  spectator appeal, press and television coverage

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White Air - Working With Brighton

• The White Air festival generates enormous media
  coverage, which can also highlight the range of
  healthy outdoor sporting and lifestyle activities
  available in Brighton and West Sussex
• White Air currently has 50 million readership
  figures (distribution 14.5million), with 9 TV
  shows and a value of 200,000 EAC. We predict
  this will increase to 100 million with the move
  to Brighton and more than double the EAC value
• To help promote the re-location to Brighton we
  will expand the already highly ranked White Air
  Web Site, anticipating more than one million
  unique views
• 500,000 minutes are currently viewed annually on
  White Air TV, expected to reach 2,000,000 minutes
  by 2009. This will be used as another platform on
  which to promote the festival, the location, the
  natural resources of the area and its tourism
  attractions
• White Air will provide live coverage for our
  world-wide web viewing audience - material which
  can also be made available for the Visit Brighton
  website

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White Air - The Sports Events

• Windsurfing The British/World Windsurfing
  Championships (Olympic)
• Kitesurfing The British/World Kitesurfing
  Championships
• Powerboats European/British Championships
• Jet Ski British Championships/Display
• Stand Up Surfing/Paddle Board British
  Championships /Open event
• Wakeboard (land based) British Championships
• Canoe Open event
• Sailing British Championships (Olympic)
• Beach Volley Ball British Championships
  (Olympic)
• Motor Cross Freestyle British/European
  Championships
• Mountain Board European Championships
• Skateboard European Championships (Olympic Trial
  sport)
• BMX European Championships
• Inline European Championships
• Gravity racing British Championships
• Mountain Bike Freestyle British Championships
• Frisbee World Championship
• Parkour World Open / Display
• Bungee Jumping Display / Event

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White Air - Have a go Sports

• Have a Go activities give the public an
  opportunity to try out the sports they see,
  encouraging them to find out about local and
  national information on how to progress further
  with those sports. This in turn helps to promote
  Brighton's local sports and activity service
  providers
• These introductory events will be run in
  association with local specialists and experts
  wherever possible, ideally those based in West
  Sussex
• The events offering have a go elements are
• Watersports Windsurfing, Kitesurfing, Surfing,
  Stand Up Paddle, Thundercats, Canoe, Sailing,
  Aquaskipper, High Diving, Wakeboard, Ski, Swim
• Landsports Mountain Board, Skate, BMX, Inline,
  Parkour, Fly Jumping, Trials Bike, Camtrikke,
  Land Yacht, Land Windsurf, Bungee, Beach Volley
  Ball
• Other Flight Simulation, Art, Video,
  Music/Digital DJ Mixing

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White Air - Reviews

• Discovering a watersports sensation the annual
  festival attracts the Worlds biggest names Daily
  Mail
• White Air has grown from strength to strength to
  become a massive multi-sport event and the
  biggest of its kind in Europe Windsurf Magazine
• White Air will host the biggest names in extreme
  sports at one of Europes biggest extreme sports
  festivals The Independent
• IOW gets adrenaline boost when the White Air
  festival starts The Times
• Making big waves at the White Air extreme sports
  event Daily Star
• White Air is ranked as the most important event
  on the circuits Panorama Magazine
• Since its beginnings in 1997 White Air has gone
  from strength to strength . wild days of extreme
  indulgence again ensured that this year would not
  be a disappointment Wavelength Magazine
• We report from the biggest annual extreme sports
  festival in the UK. This years event was
  undoubtedly a massive success Boards Magazine

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White Air - The Audience

• The White Air festival attracts a wide ranging
  demographic due to the diversity of sports and
  music offered
• Our unique formula allows White Air to control
  the demographic to suit the specific location and
  sports
• The extreme sports and music combination means
  that White Air can target and attract a
  supplementary audience to Brighton

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White Air - The Extreme Sports Market

• 168 million active extreme participants worldwide
• 22 million snowboarders
• 28 million surfers
• 20 million windsurfers
• 37 million skateboarders
• 34 million BMXers and Inline skaters
• 27 million others eg kite boarders, base
  jumpers, canoeists, white water rafters, etc
• And music

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White Air - THE Market Leader

• Worldwide, White Air ranks No 1 in Google and
  other search engines for extreme sports
  festivals. This will in turn link directly to
  various Brighton tourism sites
• Worldwide, White Air ranks No 7 in Google for
  extreme sports
• White Air is unique in that it creates a single
  extreme sports village environment, for both
  daytime sports and evening music. All at one
  controlled and safe location
• This is the only umbrella festival to offer an
  extensive range of natural and powered sports
  based on water, land and beach and combining a
  music event
• White Air offers multiple pillars of support - if
  one sport falls out of vogue another takes its
  place, ensuring an indefinite lifespan for the
  festival
• White Air attracts a broader demographic and
  higher disposable income audience than any of our
  competitors and therefore delivers far greater
  individual spending activity and local tourism
  revenue

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White Air - Aim and Support

• Our aim is simple . to re-locate the already
  successful White Air event to Brighton,
  establishing it at this new location as the
  Worlds premier ticketed extreme sports and music
  festival
• In return we are seeking a long term relationship
  with Brighton Council and a commitment to enable
  our transition and growth
• Financial and in kind input each year
• Integration within Visit Brighton promotional
  material and any other relevant local and
  county tourism literature
• A long term contract to permit exclusive use of
  the designated beach area, seafront, and road
  closures, etc

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White Air - Site layout
Overview Location
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White Air - Site Layout
Overview site
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White Air - Site Layout
West View
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White Air - Site Layout
East View