Proposed Cycling Partnership

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Proposed Cycling Partnership
Sirius Sports
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Summary of Contents

• Partnership Goals
• Cycling Demographics and Sponsorship Benefit
• Customer/Employee VIP Race Programs
• Sponsor Exposure at Tour de Georgia and Other
  Multi-day International Events
• Community Involvement with Partnerand Cycling
  Team
• Mentoring Network and Programs

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The Future of Sirius Sports

• The program is 3 years into a 10 year business
  plan in which the program is poised to reach new
  heights
• Years 4 and 5 the program will continue to grow
  into the dominant UCI Division III program in
  North America where it will become the top 3 US
  Based Team in its division
• Year 5 the Team will select specific overseas
  events in which it can support its sponsors needs
  in specific European markets
• Years 6 and 7 the program will execute a dual
  pronged approach and compete in both North
  America and Europe and expand to a UCI Division
  II program
• Year 7 the Team will look to be in the top five
  of the Division II ranked Teams in the world
• Years 8 and 9 the Team will build a UCI Division
  I program with the ability to compete in the
  worlds greatest professional events in both the
  US and Europe
• Year 10 the Team looks to compete in the most
  prestigious cycling event in the world, the Tour
  de France
• Become part of a program destined for success.
  The Sirius Sports program will both complement
  your companys Marketing and Community / PR goals
  with integrity and professionalism

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The Future of Sirius Sports

• Year 3 Top 8 US based Team, garnered 6 National
  Championships in three years along with 120
  victories.
• Year 4 Continue growth into dominant (top 2) UCI
  Division III US based Team.
• Year 5 Program will contest specific overseas
  events to supports its sponsors marketing needs.

• Year 6 Program will execute two pronged approach
  to compete in both North America and Europe and
  expand to a UCI Division II program.
• Year 7 Team will be ranked Top 3 Division II
  Team in the world.
• Years 8-10 Program will expand to Division I
  status and with goal to compete in the Tour De
  France by Year 10.

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Projected Budgetary Needs For Programs

• 2006
• To accomplish business goals set forth
• Title Role -500,000 Projected ROI 61
• 12-13 rider Team, 5 Full Time Staff, 3 Part Time
  Staff
• Specific Marketing and PR Programs to assist in
  executing Partners Business Goals
• Top 3 US Based UCI Division III Program

• 2007
• 13 -15 rider Team, all programs included in 2005
  business plan
• The Team will compete in select European Markets
  in order to maximize Partners Global Branding
  Strategies
• 8 Person Development Team Program
• 2008
• 13 -15 rider Team, all programs include in 2005
  business plan
• The Team will compete in select European Markets
  in order to maximize Partners Global Branding
  Strategies
• 8 Person Development Team Program

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Sirius Sports Partnership With Your Brand.
In 2006, Sirius Sports is poised for continued
success and growth in the professional cycling
arena. Corporate partnership with a respected,
global company such as yours will strengthen our
success and help us achieve joint community
recognition, while also promoting the brand in
the sport of cycling around the world.
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Cycling Sponsorship Benefits.

• BUILD YOUR BRAND
• Increase Company Visibility According to
  Motorola, Sponsorship of professional cycling
  has provided them a unique opportunity for
  increased corporate identification, exposure and
  brand awareness. The program produced a 61
  return on their investment.
• ENTERTAIN KEY CUSTOMERS
• Target Preferred Customers By encouraging
  participation in races in select target markets,
  you can leverage team relationship and offerings.
• REWARD TOP TALENT
• Merchandising and Sales Opportunities By
  licensing jerseys, caps, T-shirts and race
  related items you can advertise your brand and
  recoup a portion of investment.
• INCREASE COMMUNITY EQUITY
• Entertain Clients, Employees, etc.Reward top
  talent by involving team members in employee
  events, give-always, etc. Also include community
  partnerships and customer activities.

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Cycling Sponsorship Benefits.

• Create a Positive Image within the CommunityA
  study conducted by Georgia Tech showed that the
  Tour de Georgia (a target race by Sirius Sports)
  attracted 748,000 spectators and 120 pro cyclists
  to 23 Georgia cities and had 39 million of
  direct impact on the state economy.
• A True Year Long PromotionProfessional cycling
  runs from January to December. Depending on
  budget, Be involved in the only professional
  sport in which Teams are 100 involved with its
  sponsors. (i.e., Team name, likeness) Sirius
  Sports could compete in up to 150 races in
  Europe, Asia, Africa, Canada, Australia and the
  US.
• Value Pro cycling is one of the best values in
  arena of International professional sports. Enter
  the world of professional sports marketing at a
  relatively low cost! Be the big fish in the
  small pond.

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Matching The Brand.

• Sirius Sports long history of clean racing and
  unyielding integrity closely matches its
  Partners business ideals.
• Through ethical racing and our commitment to the
  community, Sirius Sports will uphold and reflect
  the Partners brand to potential consumers.
• Your Company and Sirius Sports both seek to win
  by building global and diverse teams.
• Sirius Sports employs innovative, educated, goal
  oriented riders with vision -- were building
  more than a team, were building future leaders.
• Team members can be an integral part of your
  companys marketing strategy by promoting branded
  products and services on a one-on-one basis.

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Sirius Sports
Cycling Information
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Cycling Information and Demographics.

• One of the most popular and fastest growing
  sports in the USA
• The second most popular recreational activity in
  the world
• There are more cyclists in the US than skiers,
  golfers and tennis players combined
• 65 million people attend professional cycling
  events annually

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U.S. Cycling Audience.

• 90 million cyclists enthusiasts in the U.S.
• Six million bicycle commuters in U.S.
• 250,000 competitive adult cyclists in U.S.
• One in every three Americans owns a bike

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U.S. Leisure Cyclist Demographics.

• 85 are between the ages of 25-54
• 63 are between 25 and 44
• 55 are male 45 female
• 63 are professional managers
• 90 have attended college
• 39 have post-graduate degrees
• 52 rate their brand loyalty as high
• Median household income 80,000

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Sirius Sports
Community Focus
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Community Programs.

• Sirius Sports donates a portion of its winnings
• and time to help several charities across the
  U.S.
• Each rider volunteers to assist with community,
  hospital and school (i.e. Boys and Girls Club)
• We can mold the organization to work in
  conjunction with partnership goals
• Sirius Sports will give the its Partners brand
  a powerful presence and personal feel in the
  community
• Sirius Sports has well educated Corporate
  Spokesman in the marketplace to educate and
  influence your customer base

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On-Site Product Programs.

• Onsite kiosk and new product literature to your
  customers base, 5 million spectators.
• Sirius Sports will execute race day literature
  distribution and media schedules as well as
  hosting and clients relations during events. Your
  partners can experience first hand professional
  athletes in action.
• Riders will act as mobile sales and marketing
  staff executing programs across the entire US and
  Canada.
• Marketing programs that are results driven for
  success, as a team we grow together.

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Team Exposure At Major Races.

• Your companys employees can meet / greet team
  before and after the Tour de Georgia (TdGa) and
  other International events, building business
  morale and awareness for incentive programs
• Media schedule planned prior to event with
  several high-impact charitable community events
• Strategize TdG race stages and cyclist for
  General Classification victory
• Team and your staff pre-ride stages with press to
  promote local fan base
• Maintain participation in TdG and other
  International events through team growth plan

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Sirius Sports
Sponsorship Programs
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Sponsorship Goals.

• Your companys involvement will support the
  continued development of the team
• Team and its partners will work internally at
  improving race day kiosk and product related
  programs
• Effective long term plan to build team into
  international squad

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Sponsorship Benefits.

• Your Brand name and logo on jersey, vehicles and
  website
• On-going reporting of campaign effectiveness and
  ability to constantly adapt programs to suit your
  current needs
• Employee rewards programs
• Team gear
• Health and Employee Clinic programs
• Camps
• Recognition in media and race announcements

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Title Sponsorship 350,000

• TITLE PROGRAM
• Top 6 North American Based Professional Team
• 2 Top 10 Ranked US Based Riders
• 11 Rider Team
• 4 Full Time staff
• 4 Part Time staff
• 4 Fully branded vehicles
• 100 race schedule North America
• 2 Potential Olympians
• Estimated impression value (based on historical
  documented values) over 2,300,000
• 1st placement on all Team clothing, vehicles, and
  collateral
• All Team presence, colors and likeness will be
  that of the Title sponsors name and/or brand
• Weekly status report on impressions generated and
  effectiveness of particular programs executed
• Co-Branding opportunity with all team sponsors.
  Plus potential relationships with your strategic
  business partners
• Regionally based marketing programs for your
  satellite offices
• Race day on-site literature distribution Sponsor
  tent, display banners
• 7 Race day Hosting opportunities provided and
  scheduled with Sirius Sports
• Marketing kit managed by Sirius Sports and your
  company

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Title Sponsorship 350,000

• TITLE PROGRAM Cont.
• Team logo branded clothing available world wide
  through web and retail based programs
• Employee discount on Team branded apparel and
  equipment
• 3 Corporate charity events
• 8 Youth mentoring and drug / charity awareness
  programs executed through-Boys Girls
  Clubs/Schools
• Wellness programs and training programs
• 1 Title Sponsored Branded national level race
  Your Brand Grand Prix
• 1 Team training camp for your employees
• 5 member Junior Development Cycling Team - find
  the next Lance Armstrong
• Sports Marketing contact internally at your
  company to oversee programs

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Co-Sponsor Minimum Commitment 175,000

• Estimated impression value for 2005 (based on
  documented historical numbers) over 1,100,00
• 2nd reference of Team in all media and collateral
  your company will always receive mention in Team
  name
• 2nd placement on Team clothing and vehicles
• Team members available for Trade Events, Media
  and Company functions
• 2 Charity events executed by Sirius Sports in
  your companys name
• Co-Branding opportunity with all team sponsors.
  Plus potential relationships with strategic brand
  partners
• Race day on-site literature distribution Your
  brand tent, display banners
• 5 Race day Hosting opportunities provided and
  scheduled with Sirius Sports
• Marketing kit managed by Sirius Sports and your
  brand
• Bi-Weekly updated website provided by Sirius
  Sports
• Team logo branded clothing available world wide
  through web and retail based programs
• Employee discount on Team branded apparel and
  equipment
• 5 Youth mentoring and drug / charity awareness
  programs executed by Pros-Boys Girls
  Clubs/Schools
• Wellness programs and training programs
• 5 member Junior development Team in your
  companys name
• Sports Marketing contact internally at your brand
  to oversee programs

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Presenting Sponsor 85,000

• Estimated impression over 550,000 (based on
  documented historical values)
• 3rd reference of Team
• 2 Race day Hosting opportunities
• Logo and Brand on all Team clothing, vehicles and
  media collateral
• Team members available for Corporate functions
  and trade shows and company Media events
• 1 Charity event executed by Sirius Sports in your
  companies name
• Monthly updates to program effectiveness and
  impression values

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Supporting Sponsor 20,000

• Estimated Impression value over 100,000 (based
  on documented historical values)
• Logo and Brand placement on all Team vehicles,
  clothing, website
• 1 Race day hosting opportunity
• Team members for PR events, and Marketing
  promotions

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Sirius Sports
Team Background
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2006 Racing Schedule - Highlights
Chris Thater Memorial Criterium Binghamton, NY
Fitchburg Longsjo Classic Fitchburg, MA
Nature Valley Grand Prix Minneapolis, MN
T-Mobile International San Francisco, CA
NYC Invitational New York, NY
USPRO Criterium Championships Downers Grove, IL
Downtown Grand Prix Merced, CA
CapTech Classic Richmond, VA
Ponoma Valley Stage Race San Dimas, CA
Charlottes International Invitational
Charlotte, NC
Redlands Bicycle Classic USCF Elite Road
Nationals Redlands, CA
Athens Twilight Criterium Athens, GA
Tour de Georgia Statewide, GA
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Sirius Sports Doping Policy

• Sirius Sports has a zero tolerance policy toward
  performance enhancing products
• Any rider who has not acted according to Sirius
  Sports anti-doping policy will be dismissed
  immediately without compensation
• All riders, pursuant to their contractual
  obligations with the team, must make themselves
  available for random testing administered by UCI
  and USA Cycling guidelines within four hours
  notice by Team Management
• Throughout the six years of existence and
  hundreds of medical control tests, no Sirius
  Sports rider has ever tested positive nor has any
  rider acquired from a previous team ever tested
  positive at any time
• All riders and staff are required to be
  intimately knowledgeable of any and all products
  banned by the governing bodies of professional
  cycling

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Contact Information
Team Management Sirius Sports
Terry Curley General Manager 415.551.4759 Mcguirec
ycling_at_yahoo.com John DursoPresident973.615.721
6 sfdurso_at_optonline.net Tim Chase Business
Manager 415.225.4200 tim_at_worldbike.com
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Sirius Sports and your Brand
Pulling away from the Pack.