HARYANA

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HARYANA An Example of New vision in
Agriicultural Marketing,Planning and
Designing.
A Presentation by H.S.A.M.Board
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Sh. B.S. Hooda Our Honble C.M.
Sh. H.S. Chatha, Our Honble A.M.
Sh. S.L.Batra, Our Honble Chairman
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Haryana - A Profile
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• Haryana - Granary of India
• Mainly grain producing state.
• Basmati Rice is the pride production of the
  State.
• 86.3 land cultivatable, Cropping intensity
  182.39, 82.3 land stands irrigation facility
  provided.
• Haryana Stands 3rd in Mushroom and fourth in
  flower production and 10th in Green (food/
  vegetable) production.

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About Us

• Marketing Board was constituted in August, 1969
  with an aim to create a strong and efficient
  marketing infrastructure by setting up modern
  markets for marketing Grain and Greens.
• The primary objective was/is to set up a
  marketing infrastructure for better regulation of
  the purchase, sale, storage and processing of
  agricultural and Horticultural produce.
• We have set up 106 principal market yards, 180
  Sub yards and 178 Purchase Centers in the entire
  state leaving only 8 Km. distance from
  farm/field.
• We are engaged in multifarious activities for
  farming community and rural development such as
  constructing / modernizing agricultural/horticult
  ural marketing infrastructure, warehousing, cold
  storage, rural roads , rural stadiums, model
  villages and especially a cool chain ripening
  chambers/sorting grading and Packing Facilities
  throughout the state.

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About Us - Contd..

• We are setting up a Terminal Market in National
  Capital Region at Gannaur (Distt. Sonepat) on the
  NH-I about 40 Km. from Delhi on a area of 500
  acres with an estimated cost of Rs. 500 crore for
  which land stands almost acquired.
• We are setting up Timber Market at Yamuna Nagar,
  Rohtak and Sonepat.
• We are earning approx Rs. 400 crores per annum,
  which is likely to increase at the pace of 20-30
  annually.

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Our Vision

• Our vision to bring ample number of
  opportunities and to set up efficient and
  knowledge based marketing systems and services to
  increase the net income in the agriculture
  segment. Thus, building a prosperous, progressive
  and proud farmer.

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Our Mission

• To set up efficient marketing services .
• To develop post harvest management infrastructure
  with forward and backward linkage.
• To integrate and professionalize delivery of
  agricultural services to arrange better value
  for the farmer's produce.
• To facilitate diversification of crops and to
  encourage for judicious and profitable use of
  land.
• To introduce knowledge and technology based
  solutions.
• To develop quality control and standards in
  agriculture/Horticulture Sector.
• To introduce processing for all types of
  Agriculture/Horticulture produce to add value and
  to reduce post harvest losses (25 to 40).

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Physical Infrastructure - A broad view

• Fruit Vegetable Markets 30
• Fodder Markets 25
• Special Markets -Wool 1
• Cotton Markets 33
• Special Commodities Hubs 05

• Principal Market Yards 106
• Sub-Market Yards 180
• Purchase Centres 178
• Roads Constructed 12,000 kms
• (in order to provide proper access to
• the Markets to the farmers)

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Agricultural Produce In Lacs M.T.
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Horticulture Produce
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Targets in Horticulture Sector.

• Seeking to emerge as a major producer of fruit
  and vegetable.
• Enduring to increase horticulture production by
  taking advantage of Good Canal
  Network/rainfall/soil conditions and hardworking
  peasantry, Conducive environment.
• Gearing up to Exploit export potential -
  proximity to Delhi - International Airport 6
  Air Strips in the State
• Total fruits, vegetables and other horticulture
  production in the state is around 41.72 lakh MT
  with an area coverage of 3.57 lakh Ha

Source Horticulture Department
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Horticulture .. contd

• Main vegetable crops Potato, Onion, Tomato,
  Cauliflower, Carrots, cucurbits, Mushroom, Leafy
  , Root Vegetables and Babycorn Main Fruits are
  Kinnow, Mango, Guava, Ber, Aonla.
• About 39,132 hectares land is under orchards
  like malta, Kinnow, mausami, ber (Indian Jujube),
  Guava and Mangoes - Plantation in 12,000 Ha made
  during last 3 years.
• About 3,57,000 Hectares of land is under
  Horticulture production which is around 5.5 of
  the total cultivable area in Haryana.
• In country, the Haryanas share in Fruit
  vegetable production is 3.5

Source Horticulture Department
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Thrust Areas

• To increase horticulture production and reduce
  perishability for post harvest management and
  value addition.
• To establish cool chain / ripening chambers/
  grading packing facilities.
• To introduce Market intervention schemes to
  safe-guard the interest of farmers.
• To form Co-operatives as a tool to negotiate the
  interest of farmers.
• To develop Processing Plants Marketing
  infrastructure in such a way that demand and
  supply are fully met without any ups and downs .
• Marketing intelligence to seminate price
  information with such a pattern that a national
  grid of fruit and vegetables is formed.
• To decongest market yards and reduce gluts and
  modernization thereof.
• Waste disposal / waste management system through
  Vermi compost and Bio-Mass power plants.
• To Computerize all principal/Sub yards.

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Strategies adopted

• Contract Farming introduced in the state by
  amending the PAPM Act in aug,2007 Four Companies
  , Namely have taken up the contract farming -
• 1. M/S SKOL Brewaries Pvt.Ltd.
  2300 Acres.
• 2. HAFED, Panchkula.
  6000 Acres
• 3. United Brewaries Pvt.
  Ltd.Patiala.10000 Acres
• 4. M/S Techno Agri. Sciences.
  Nil (In Process)
• Export Promotion Policy - The Board has launched
  export promotion policy which seeks to provide
  technical and financial assistance to the farmers
  for upgrading the quality of produce and to take
  up value addition activities. It promotes
  formation of growers groups/ societies for this
  purposes. An Export Promotion Council is also
  proposed to be created.
• Farmers Marketing Assistance Scheme - Scheme
  has been formulated recently to adopt practices
  for value addition. Under this scheme ,assistance
  for grading/sorting and packing material and
  transportation is provided.
• Setting-up of Lab Facilities - In order to
  increase competitiveness of the growers produce,
  a network of labs for quality testing
  certification is being created through out the
  State.
• Haryana Farmers are being sponsored to different
  Countries like China and Israil for having better
  marketing awareness.
• 
  
  .Contd..

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Strategies adopted Contd..

• 5. Assisting Farmers to bring more area under
  horticulture crops with cluster approach..
• 6. Encouraging farmers to take advantage of NHM
  subsidies for setting up
• Orchards plantation,
• Nurseries, green houses plastic tunnels,
• Community tanks micro irrigation
• pack houses and cold storage.
• 7. Setting up post harvest management
  solutions an quality testing labs.
• 8. Setting up of Agri-business information
  centers, Agri clinics and Plant health clinics.
• 9. Acquainting farmers with the latest
  technologies.
• 10. Developing horticulture crops with latest
  high yielding varieties Kinnow, Potatoes.
• 11. Optimizing irrigation water usage through
  drip irrigation.
• 12. Imparting training on different aspects of
  such as cultivation, grading and packing,
  processing and storage of agricultural/horticultur
  al crops.

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Hurdles we are facing-

• Lack of proper grading, sorting, cleaning,
  sanitation and handling lines.
• Lack of cool chain and long delays without
  cooling.
• Lack of farmer awareness and good farm practices.
• Lack of collection and storage facility at farm
  gate.
• Losses due to Packing and Packaging Material.
• Storage and Transportation Losses.
• Use of inappropriate chemicals or misuse of
  registered compounds in ripening and field
  activities etc.
• Poorly implemented quality grades and standards.
• Improper parking place and movement in market
  yards.
• Lack of Quality Retention.

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Major Projects in hand

• Establishing a world class Terminal market at
  Gannaur (distt. Sonepat) , near Delhi on NH1 for
  fruits vegetables for catering to North India.
• Establishing International Flower market and
  Auction house at Gurgaon, near Delhi on NH8 for
  catering to whole of north region.
• Establishing 6 Agro Malls at six prime stations
  in the State
• Working for setting up of pack houses with
  grading, sorting, cool chambers and ripening
  facilities in 11 centers/ Ten completed or
  nearing completion and another 17 planned.
• Setting up 100 nos. collection centers for
  horticulture production planned.
• Establishing Agri-business knowledge centers in
  every market for market/production related
  information .
• Constructing Wholesale Air Conditioned Fruit
  Vegetable Market at 6 stations

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Our Planning
Terminal Market at Gannaur

• Terminal Market Its a destination where
  horticulture produce of the region will finally
  arrive from the farmers for its sale to the
  consumers end . This Market will be equipped
  with all the latest modern marketing
  infrastructure to handle the bulk supply and
  shall reduce post harvest losses to a bare
  minimum. All the facilities and services will be
  available here as are available in Rungis Market
  of France.
• Gannaur Terminal market

• Situated at NH1 within NCR region, Delhi A huge
  consumption market and export base.
• Designed to handle production of northern region
• An alternate to Delhi-Azadpur market.
• Area earmarked Approx 500 acres
• Will serve nearby states of JK, Himachal
  Pradesh, Uttranchal, Uttar Pradesh and Punjab
  etc.

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Proposed Facilities at Gannaur

• Auction Halls 3 Nos (Each with a capacity of
  100 participants).
• Receiving Areas ( Air-conditioned) 3 Nos, each
  measuring 200X300.
• Viewing Galleries
• Grading Packaging halls 3 Nos, each measuring
  100X200 equipped with vegatable, onion, potato,
  tomoato, apple and citrus fruits
• Cold Stoages Vegatables - 2000 MT, Fruits -
  1000 MT, Pre Coolers - 50 MT, Ripening
  Chambers - 500 MT, Potato - 10000 MT, Onion
  -10000 MT.

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Proposed Facilities at Gannaur cont..

• Parking and Transport Areas covering 20-30 acres.
• 200 Traditional Shops for Wholesalers each
  measuring 25X65 Sq Feet.
• 20 big plots for Cool Chain each measuring 1 acre
  for institutions and corporate.
• 110 shops for Organic Food Section each measuring
  5X10 Sqm.
• 110 shops for Farmers and Retail Market each
  measuring 5X10 Sqm.

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Proposed Facilities at Gannaur cont..

• Business Park / Import/ Export House / A.C Market
  covering.
• Palletization / Racking System and Mechanical
  Conveyor belt
• Waste Disposal Bio-mass Vermi compost.
• Water Works.
• Electrification and lighting
• 8 Canteens and Food Plaza

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Proposed Facilities at Gannaur cont..

• Administrative Building.
• Rest House
• ABIC Commodity Exchange Centre
• Quality Testing Laboratory.
• Electronically controlled gates and Weigh
  Bridges.
• Banks / ATMs

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DETAILS OF WORK

• Building and Civil Work Rs.122.58 Crore
• Machinery, Equipment etc. Rs. 57.70 Crore
• Total Cost Rs. 180.28 Crore

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Modern Fruit Vegetable Market at Mewat

• Mewat is within the vicinity of National capital
  and Gurgaon which is a huge consumption market
  and has connectivity with the International
  Airport Delhi. This area has a high potential in
  terms of horticulture growth and through this
  market we can tap production of nearby state
  Rajasthan also. The state government is offering
  special incentive to this area with a commitment
  to deliver social and economic justice to the
  backward and underprivileged section of the
  society/ farmers in Mewat. This market will
  achieve the social goal and will also boost the
  economy of this backward area. The Central Govt.
  / Planning commission have also laid special
  emphasis on annual plans with a view to provide
  education, enhance their economic power along
  with social upliftment with a holistic approach.
• Mewat Fruit Vegetable Market
• Commodity hubs and Cold Storage facilities
  equipped with Grading / packing lines.
• Covered platforms/ shops and individual
  platforms.
• Services such as water, lighting and sanitation
  etc.

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Background 17 Proposed Marketing Infrastructure

• The following Mandis have been selected to be
  developed into Commodity Hubs cum Pack Houses
  considering their production and location-
• Yamunanagar is the most fertile and well
  irrigated district falling in Yamuna Basin and
  has a high potential of Horticulture production.
  The District has the highest production of
  mangoes and touches Uttranchal, a major
  Horticulture producing state.
• (2) Timber Market is being developed at Yamuna
  Nagar
• Faridabad A densely populated city having
  border with Delhi. It is the first industrial
  estate of the state. High profile population
  allows it to become a huge consumption market for
  horticulture production.
• Ambala Good fertile land allows it to become a
  good producing area. It is also an industrial
  estate and cantonment area. A Highly densely
  populated city results into a good consumption
  market. It is located near UT, Chandigarh.
• Jind It is a centrally located city of the
  state and has a potential of growth in
  horticulture production. It is well connected to
  the national capital through rail and national
  highways.

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Background 17 Proposed Marketing Infrastructure
cont..

• Pehowa(Distt. Kurukshetra) It is situated on
  the Divine Saraswati river having abundant ground
  water which makes it the best tubewell irrigated
  area. Presently, wheat, rice and potatoes are
  grown here and diversification is possible
  through such facilities.
• Indri(Distt Karnal) This is most fertile area
  of the state and a lot of tomatoes are grown here
  and it can emerge as a tomato hub along with
  other horticultural crops. It is situated on NH1.
• Bhiwani Partly irrigated and partly barren
  land, we can exploit this district for organic
  horticulture farming. A lot of tomatoes and
  cucurbits are grown in this district. It is well
  connected to Delhi. Ideally suited for drip
  irrigation through tanks as envisaged under
  N.H.M. projects.
• Rewari It is situated within NCR region and it
  is gateway to Rajasthan Delhi and has high
  potential of growth of horticulture production
  and access to consumption market such as Gurgaon
  and Delhi.

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Background 17 Proposed Marketing Infrastructure
cont..

• Sirsa District Sirsa is known for its citrus
  fruits such as Kinnow and Malta, which are being
  grown there since 1950s. NHM has given special
  incentive to district for citrus promotion and
  most of the states Kinnow is grown here. It is a
  good vegetable producing area.
• Fatehabad A highly fertile district and has
  high potential for horticulture growth and is
  situated on NH10.
• Bahadurgarh ( Distt. Jhajjar) This town is part
  of National capital region and most of the
  farmers are already engaged in vegetable
  production and they are going to Delhi for its
  sale.
• Kurukshetra The city is well connected to the
  state and national capital. The land is highly
  fertile and lot of vegetables potatoes are
  grown here.
• Indri A highly fertile area and it is known for
  its tomato production and has high potential for
  the growth of other vegetables also.

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Background 17 Proposed Marketing Infrastructure
cont..

• Badal (Distt. Bhiwani) This is also a major
  producing area of tomatoes and the soil condition
  of the area allows it to become the best for
  horticulture production along with citrus
  cultivation.
• Yamunanagar This is a mango specific hub to
  cater to the demands of mango growers.
• Tohana (Distt. Fatehabad) A highly fertile area
  and lot of vegetables are grown here and is well
  connected to Delhi Punjab through rail and road
  network.
• Gohana (Distt. Sonepat) It is known for its
  horticulture production and Safal market is
  already sourcing the vegetables from this area.
  It is situated within the NCR region
• Farukh Nagar (Distt. Gurgaon) It is within the
  vicinity of Gurgaon city, which is known as the
  best destination for corporates resulting into a
  huge consumption market. Also population of
  Gurgaon has risen tremendously during the
  preceding years and most of the vegetables are
  brought here from other states to fulfill the
  demand.

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Our Designing
A view Of Air Conditioned Agro Mall,Panchkula
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A view of latest infrastructure
Pack House Front View
Pack House Rear View
Abub Shaher (Sirsa)
Power Station
Grading Line
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A view of latest infrastructure Abub Shaher
(Sirsa)
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Banana Ripening Chamber - Rohtak
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SHAHBAD Potato Grading Line
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Marketing Infrastructure Karnal Mandi
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WHOLE SALE APPLE MARKET,PANCHKULA ( Under
Construction)
Apple Market
AC Fruit Veg. Market
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THANKS