Internet Marketing Product

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Internet Marketing Product Branding

• Tuesday September 27, 2005

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Products

• Product a person, place, idea, physical item,
  service.
• Internet is great for sight sound
• What about touch and smell?

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Products

• What about touch and smell?
• Smell, the Whiffer!
• http//www.usaring.com/techno/whiffer.htm
• http//www.stetsoncologne.com/
• What about http//www.flyingdutchmen.com/ look
  around.
• Touch?
• http//www.media52.net/archives/000109.html
• http//hardware.gamespot.com/Story-ST-18401-2463-x
  -x-x

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Products

• Can the web influence influence boycotts?
• What is a boycott?http//www.boycott-riaa.com/
• Should companies threaten www.company.(badname).c
  om sites?

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Products

• Is it easy to switch between products/retailers
  on the web?
• Can the web be used for product development?
• Configurators
• http//www.activebuyersguide.com/

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Branding

• The power of the URL
• How much does it cost to register a domain name?
• What if your domain name is taken?
• How can you prevent www.you.(badword).com?
• What rules should a company follow when selecting
  a domain name?

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Branding

• The power of the URL
• How much does it cost to register a domain name?

http//www.treasuredphotos.samsbiz.com/ http//ww
w.samsclub.com/ membership scroll to web site
servicesHow many are there? http//smallbusiness
.yahoo.com/merchant/ www.whois.com
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Branding

• The power of the URL
• What if your domain name is taken?
• http//www.icann.org/udrp/udrp.htm
• Domain resellers

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Branding

• The power of the URL
• How much to buy?http//www.cnn.com/2004/TECH/inte
  rnet/01/19/offbeat.mike.rowe.soft.ap/
• Domain name is taken-sue, buy it, find another.
• www.you.(badword).com-you cant, buy them up
• http//www.walmartsucks.org/
• http//www.walmart-blows.com/forum/
• http//www.walmartfacts.com/Default.aspx

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Branding

• The power of the URL
• Selecting a domain name-short, memorable, easy to
  spell, and translate well into other languages.
  http//www.bitterwaitress.com/std

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Branding

• Brand Concerns
• Domain Names
• Typosquatters Cybersquattinghttp//www.icann.or
  g/udrp/proceedings-list-dec.htme-harmony?
• Overseas Names
• each country has a unique two letter code
• Tuvalu (.tv) Antigua (.ag)
• Micronesia (.fm) Turkmenistan (.tm)http//www.ian
  a.org/cctld/cctld-whois.htm
• New Extensions http//www.icann.org/tlds/

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Discussion

• In a single post
• Find a configurator on a web site. Post the URL
  with a comment
• See if your domain name (your name is taken)
• Find a site that boycotts one of your favorite
  companies .. See if the original company has a
  defense site.
• Find a company sucks site.