MFA, Boston/Fleet Financial Case

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MFA, Boston/Fleet Financial Case

• What made this work so well?
• Great product http//www.mfa.org/exhibitions/mon
  et
• Great economy
• Numerous consistent, creative impressions in
  diverse media
• Co-branding
• Exclusivity
• Fit
• Can this be replicated?
• Did it really work? Do cause sponsorships work
  better than?